Welcome to Hi, Moose Documentation¶

Hi, Moose is a desktop-first AI visibility operations platform for SMB to mid-market marketing teams. It helps you monitor AI and search visibility, detect meaningful changes, prepare better content actions, make agentic edits, and connect those actions to outcomes over time.

The Hi, Moose desktop app is now the primary place to do this work. It's a real operator console — not just a chat window — built around one core loop:

monitor → detect → brief → approve → publish

What is Hi, Moose?¶

Hi, Moose isn't a generic AI writer or a prompt box. Models provide reasoning — Hi, Moose provides the continuity, memory, prioritization, editing, publishing, and accountability around that reasoning. It remembers your brand, your projects, your past decisions, and your publish history, so every recommendation builds on the last instead of starting from zero.

The core operator loop¶

A working Hi, Moose session should be able to answer:

1. What changed in your AI/search visibility?
2. Why does it matter?
3. What should you do about it?
4. What evidence supports that recommendation?
5. What will the edit look like?
6. Can you preview it before it goes live?
7. Can you approve it safely?
8. Can Hi, Moose publish it for you?
9. What happened afterward?

Core capabilities in the desktop app¶

📈 Monitor & detect¶

• Visibility — Track how your brand shows up across Google AI Overviews, ChatGPT, Claude, Perplexity, Gemini, and Grok, and get notified when something meaningful changes.
• AEO Audits — Score a page's answer-engine readiness, see what's holding it back, and track whether changes actually move the score.

✍️ Brief, draft & publish¶

• Content Briefs — Generate data-grounded content briefs from live search and answer-engine evidence.
• FAQ Generator — Generate natural Q&A sections with schema markup.
• Key Points Extractor — Extract semantically-compressed key points (TL;DRs) from long-form content.
• Drafts, Preview & Publishing — Turn a brief into a draft, preview the change, approve it, and publish it — with a full record of what happened.
• Workflows — Save recurring operator recipes (Recover Lost Visibility, Create New Content) that run in the background and land in your inbox for review.

🔗 Connect your stack¶

• Grav — Connect a Grav site through the Hi, Moose plugin for direct content access.
• WordPress — Connect a WordPress site so Hi, Moose can stage and apply edits directly.
• Webflow — Connect a Webflow CMS site for content management and publishing.
• Google Search Console — Bring first-party Google search performance into your local evidence base.

Getting started¶

1. Install & sign in — Download the desktop app and choose an account mode.
2. Understand account types & modes — Preview Mode, BYOK Free, BYOK Premium, and Paid Managed all work a little differently.
3. Set up a project — Create a workspace for a website, brand, or client.
4. Set up your Context — Brand Voice, Brand Truth Profile, and About You, so generated content sounds like you and AI answers about your brand stay accurate.
5. Manage your team — Invite collaborators to a shared workspace.

Why Hi, Moose?¶

• Local-first by design — In BYOK modes, your data, memory, and model calls stay on your machine unless a feature explicitly requires a cloud step.
• Real evidence, not guesses — Recommendations are grounded in live search data, real answer-engine snapshots, and your actual site content — never fabricated citations or placeholder research.
• A system of record, not just a chat log — Briefs, drafts, previews, approvals, and publish events are durable artifacts you can trace back to a visibility change.

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Ready to get started? Install the desktop app and set up your first project.