Content Briefs¶

What this helps you do¶

Generate a structured, evidence-grounded content brief before writing or drafting anything — built from live search results, answer-engine data, and your own site's context, not from a model's general training knowledge.

Briefs are the required first step in Hi, Moose's editorial workflow: if a piece of work needs structured planning, Hi, Moose generates or confirms a brief before it drafts anything. This keeps drafts grounded in real research instead of becoming a blind text expander.

What goes into a brief¶

To build a brief, Hi, Moose collects and reuses a search landscape — a durable evidence bundle — rather than re-researching from scratch every time:

• Live organic search results and People Also Ask questions for your target query.
• Answer-engine snapshots (Google AI Overview, ChatGPT Search, and similar) and their cited sources.
• A bounded crawl of top-ranking competitor pages.
• Secondary keywords extracted from that competitor content, ranked by priority.

Because this evidence is saved as its own artifact, generating a brief and then generating FAQs or key points for the same topic doesn't require re-collecting the same research twice — and if you ask for fresh research, Hi, Moose runs a new pass instead of silently reusing stale evidence.

Generating a brief¶

1. Enter your primary target query — the main query or topic the brief should center on, phrased the way a real searcher would ask it.
2. Choose a template type. Different structures need different sections, proof, and calls to action, so this shapes both the brief and the eventual first draft:
   • Blog post
   • Glossary post
   • Landing page
   • Solutions page
   • Product Feature page
3. Hi, Moose collects the search landscape, then generates the brief: recommended word count, prioritized secondary keywords, People Also Ask questions to address, competitor analysis, and a structured outline shaped for the template you chose.
4. Review, edit, and export the brief, or move straight into generating a draft from it.

Integrity¶

Brief generation is a real, model-backed step grounded in real evidence — not a template assembled from heuristic guesses. If Hi, Moose can't collect the research a brief needs, it says so rather than producing a plausible-looking but ungrounded brief.

Entitlements¶

Live research collection (search results, answer-engine snapshots, competitor crawling) is the cost-bearing step in this workflow. Paid Managed accounts draw on their single managed token balance; BYOK Premium includes bounded, explicit cloud-assisted research alongside local-first execution; BYOK Free does not include open-ended cloud-assisted research by default.