Brand Voice¶

What this helps you do¶

Brand Voice is the reusable style guide Hi, Moose carries into every piece of generated content for this project — content briefs, drafts, FAQs, key points, and AEO audit recommendations — so output sounds like your brand instead of generic AI writing.

Brand Voice is scoped to the current project: switching projects switches which Brand Voice profile is active.

Fields you can fill in¶

Every field is optional. The more you fill in, the more precisely generated content will match your brand.

• Brand name — e.g. "Hi, Moose".
• Summary — what agents and tools should understand about the brand at a glance.
• Audience — who the brand is for, and how that audience should be described.
• Tone — e.g. "calm, direct, expert, warm."
• Writing style — e.g. "short paragraphs, evidence-led, operator tone."
• Brand values — one value per line.
• Secondary brand terms — alternate forms of your brand name, one per line.
• Secondary domains — additional owned domains beyond your primary site, one per line.
• Preferred terminology — terms you want used, one per line.
• Avoided terminology — terms to avoid, one per line.
• Proof points — claims, proof, and differentiators, one per line.

List fields (brand values, terminology, proof points, and similar) take one item per line.

Auto-fill from your website¶

Instead of filling in every field by hand, you can run Auto fill:

1. Confirm the project's website domain (Hi, Moose will ask for it if it isn't set yet).
2. Hi, Moose crawls the site locally in the desktop app.
3. Any currently empty Brand Voice fields are filled in with suggested values pulled from the crawl.

Auto-fill only fills in fields that are empty — it won't overwrite anything you've already written. If the crawl doesn't turn up anything useful for a given field, that field is simply left as-is.

Editing and saving¶

Brand Voice changes are local to the project until you save them. If you navigate away with unsaved changes, Hi, Moose will ask whether you want to save before leaving, leave without saving, or stay and keep editing.

How this differs from Brand Truth Profile¶

Brand Voice is about style — how your brand should sound. It is not the place for factual claims about what your company sells, who it competes with, or what AI systems get wrong about you. That's what the Brand Truth Profile is for.

Cloud sync¶

Brand Voice is stored locally for the current project by default. Syncing it to the cloud — so it's backed up and shared with your team — requires a paid plan. See Context for details.