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Versus Pages (Programmatic SEO)¶
This feature lives in the legacy web app
As Hi, Moose moves to a desktop-first product, most features have moved into the desktop app. Versus pages are one of two features that remain in the legacy web app (app.himoose.com) for now — the other is Listen to this Article. If you're a desktop app user, you can reach this feature from the account menu without creating a separate login.
What this helps you do¶
Generate comparison ("X vs Y") pages at scale — programmatic SEO for high-intent competitor-comparison searches — without writing or updating each page by hand.
You define comparison criteria once, add your competitors, and Hi, Moose generates unique content in your brand voice, branded visuals, and structured data for every pairing, positioning your brand as the recommended alternative within the content (without your brand appearing in the page URL or title).
How it works¶
- Define your schema — the categories and features you want to compare (e.g. pricing, integrations, support).
- Add competitors — name, description, logos, and values for each feature you defined.
- Add your brand — your own data, used to position your brand within the generated comparison content.
- Continue through the wizard's remaining steps to generate content, visuals, and structured data for every competitor pairing.
- Export — download to CSV, or push directly to Webflow CMS if connected.
Requirements¶
- At least 2 competitors to compare.
- A Webflow API key if you want to publish directly to Webflow instead of exporting to CSV.
AI is optional¶
You can generate content with AI as a starting point, or write every comparison manually — Hi, Moose handles the pairing logic, image generation, and CMS export either way.