What this helps you do¶

Answer the question your own numbers can't: when an AI assistant recommends something in your category, how often is it you, and who's getting picked instead?

Find it under Visibility → Competition.

Setting up competitors¶

Add competitors in Visibility → Settings → Competitor tracking. Each one takes a name and, optionally, a website.

This list is shared with your Brand Truth Profile, so competitors added in either place show up in both. There's a cap on how many are tracked in visibility runs, and the settings screen tells you the number and warns you if your list exceeds it — only the first N are tracked.

Three to five real competitors works better than a long list. These are the brands you're genuinely compared against, not everyone in the category.

Share of Voice¶

Share of Voice is each brand's mentions as a share of all brand and competitor mentions in the period. If you and four competitors were mentioned 100 times between you and 22 of those were yours, your Share of Voice is 22%.

The Competition tab leads with your rank — "You are 3rd" — and the ranked list underneath shows every tracked brand with its share.

Share of Voice trend¶

The trend chart plots either Share of Voice or Mention Rate over time, so you can see whether a shift was you gaining, a competitor gaining, or the whole category getting noisier.

Top Competitor Citations¶

Which competitor pages AI engines are actually citing as sources. This is the most directly actionable panel on the tab — these are the specific URLs winning the citations you want, and they tell you what the answer engines currently consider the best source on those questions.

Compare it against Top Cited Pages on the Overview tab, which shows the same thing for your own domain.

Competitor Gaps¶

Questions where a competitor showed up in an AI answer and your brand did not.

Each gap shows which competitors appeared and which engines it was seen in, with a badge:

• No visibility — your brand doesn't appear for this question in any engine.
• Partial — your brand does appear for this question, just not in every engine. The row lists which engines you do show up in.

Partial rows often need no action at all. A question where you appear in four engines out of five isn't the same problem as one where you appear in none, and the badge is there so you can tell them apart at a glance.

If the list is truncated, narrow the date range or filters to see the rest.

Where competitor data comes from¶

Competitor mentions and citations are extracted from the same visibility run observations as your own. Nothing extra runs, and no separate crawl of competitor sites happens for these panels. If a run failed or a model was unavailable, those observations are excluded rather than counted as an absence.

In the executive report¶

Share of Voice, top competitor citations, and competitor gaps are all included in the exported executive report, so the competitive picture goes to clients and stakeholders without you rebuilding it by hand.