What this helps you do¶

The Visibility dashboard shows how your brand actually performs in AI search: the queries customers use to find you, whether your brand gets shortlisted, and whether AI engines describe it accurately. This is the primary view for the core operator loop's monitor and detect steps.

The dashboard has three tabs:

Metrics¶

Each run reports headline metrics for the selected period:

• Share of Mentions — how often your brand is mentioned across tracked prompts and engines.
• Share of Citations — how often your domain is actually cited as a source.
• Sentiment — the average tone (positive, mixed, neutral, negative) of mentions.
• Avg Position — where your brand tends to land when it appears in a list or ranking. Shows Not enough data until there are enough positioned mentions to average.
• Narrative Drift — whether AI responses are drifting from your intended positioning.
• Feature Parity — whether AI responses accurately represent what you actually offer.

Narrative Drift and Feature Parity show Not scored with a Configure brand truth profile link until you've filled in your Brand Truth Profile. These two are only meaningful once Hi, Moose knows what's actually true about your brand to compare against.

Filtering and time range¶

• Filter by Topic, AI Engine, Prompt (searchable multi-select), Page, Sentiment, Narrative, or Feature Parity, or clear all filters at once.
• The Page filter narrows to specific URLs, searchable by path. It correctly surfaces engines where the URL was not cited, so you can see where a page is missing as well as where it's landing.
• Set a Period date range and click Apply, or click Compare to overlay a prior period or the previous run.

Trend over Time¶

The trend chart plots Mentions, Citations, Positive %, or Avg Position over Day, Week, or Month buckets, broken out per AI engine or All models combined, so you can see whether one engine is moving the numbers.

Prompt-level detail¶

Below the chart:

• Mention Rate breaks results out per engine, showing which engines mentioned you and which didn't.
• Top Cited Pages shows which of your URLs are getting cited, and by which engines.
• Prompt-Level Breakdown expands any tracked prompt to see individual run results per engine, including the full AI response and the sentiment, narrative, and feature-parity reasoning.

Each prompt has an investigate in chat link that hands the exact observation data to Moose and asks it to recommend whether the next step is an AEO audit of an existing page or a new content brief and draft.

Topics & Engines¶

This tab breaks performance down two ways:

• Mention Rate by Topic — how often each brand appears in AI answers for each topic, plotted per topic.
• Mention Rate Trend by Topic — the same broken out over time.
• Mention Rate by Platform — a heatmap of how often each brand appears in each platform's answers during the period.

Topics come from your prompt categories. If your prompts aren't categorized, this tab shows a prompt to organize them in the Prompt Manager rather than an empty chart.

Exporting¶

Export offers two formats:

• CSV spreadsheet — every result in the current view, for Excel or Google Sheets.
• PDF executive report — a print-ready report of the current view, including the competitive charts and data from the Competition tab.

Exports respect your current filters, and the PDF cover states which filters were applied so a report can't be mistaken for a full-account picture. On paid plans, the PDF carries your white-label branding if you've set it up.

Running visibility checks¶

Click Run now for an on-demand check. Behavior depends on your plan:

• Preview Mode runs local-fetch checks directly from your device against public AI search surfaces. Hi, Moose asks you to confirm first, since back-to-back checks can trigger temporary rate-limit challenges from those surfaces. Sentiment, narrative, and parity scoring need an activated local Gemma 4 model; without one, those checks are skipped.
• BYOK plans run locally using your own OpenRouter key.
• Managed plans run through Hi, Moose's infrastructure. If your workspace doesn't have enough allowance left this month for the current schedule, scheduled runs pause until you upgrade, adjust your run cadence, or the allowance resets. Hi, Moose tells you how many units are needed against what's remaining.

You can stop a run early, and runs interrupted by an app update resume rather than being lost.

Where to go from here¶

• Competitors & Share of Voice — competitive position, competitor citations, and gaps.
• Prompt Manager — add, organize, and categorize the prompts being tracked.
• Visibility Settings — run schedule, scoring model, competitor tracking, secondary brand terms and domains, and default models.