# Hi, Moose

> Desktop software with its own AI model that helps a brand earn and hold its place in AI search. It runs on the user's own machine, tracks how a brand shows up across AI answer engines, runs evidence-based audits, and prepares the fix. Nothing publishes until the user approves it. Built for small and mid sized businesses and the agencies that serve them.

Hi, Moose is in open beta. Local AI is free and unmetered. Managed plans and bring-your-own-key plans are paid. Where a page describes something as paid, in beta, or not yet built, that is accurate and not marketing hedging.

## Ask this site directly

This site runs a Model Context Protocol server, so an agent can query it instead of scraping these pages.

- [MCP endpoint](https://himoose.com/mcp): Streamable HTTP MCP server over the whole site and documentation. No authentication. Exposes a `search` tool that returns answers with their source pages.
- [Server manifest](https://himoose.com/.well-known/mcp-server): Machine-readable description of the endpoint above.
- [Ask Moose](https://himoose.com/search/): The same index, for people.

## Product

- [AEO/SEO AI Agent](https://himoose.com/seo-ai-agent/): Send Moose, an agent that uses a local model and a real browser on the user's own machine to do web work and asks for approval before it acts. Experimental.
- [Local AI](https://himoose.com/local-ai/): Running a real Gemma model on your own machine, free and unmetered
- [Monitoring](https://himoose.com/monitoring/): Tracking brand visibility across AI answer engines
- [AEO Audit](https://himoose.com/aeo-audit/): Evidence-based audits of what helps or hurts AI citations
- [Workflows](https://himoose.com/workflows/): Automating the path from brief to published fix
- [Publishing](https://himoose.com/publishing/): Staging and publishing to WordPress, Webflow and Grav
- [Listen to this article](https://himoose.com/listen/): Turning posts into on-page audio
- [Pricing](https://himoose.com/pricing/): Plans, what is free, and what is paid
- [Downloads](https://himoose.com/downloads/): macOS and Windows installers
- [For agencies](https://himoose.com/for-agencies/): White-label and multi-client use

## Documentation

- [Documentation](https://himoose.com/docs/): Full product documentation, English

## Use cases

- [Does AI recommend your business?](https://himoose.com/use-cases/does-ai-recommend-your-business/): Ask Moose and he runs your question live against five AI search engines from your own machine: where you were named, where you were cited, and the sentence that proves it. Free on every plan, no API key.
- [How do I optimize a page for AI search?](https://himoose.com/use-cases/optimize-a-page-for-ai-search/): Point Moose at a URL and he reads it the way a crawler does. Twelve AI crawler tokens checked separately, answer readiness, and copy you can publish, ordered the way it has to be fixed.
- [How to create an AEO and SEO content brief](https://himoose.com/use-cases/aeo-seo-content-brief/): Not a template with your keyword pasted in. Moose runs a live research pass first: the current top results, People Also Ask, the AI Overview and ChatGPT, plus the real text of the pages that rank. Then he writes the brief and lists what he read.
- [Is AI describing your business accurately?](https://himoose.com/use-cases/is-ai-describing-your-business-accurately/): Getting mentioned is the easy half. Moose grades every answer that names you against your own Brand Truth Profile for narrative drift and feature accuracy, and shows you the sentence that failed.
- [Ask your Search Console what happened](https://himoose.com/use-cases/chat-with-search-console/): Search Console will tell you clicks are down 21%. It will not tell you why. Connect it to Hi, Moose and ask in plain language: Moose pulls the rows, cuts them the way an analyst would, and answers with a cause and the evidence under it.
- [How to capture Google AI Mode grounding queries](https://himoose.com/use-cases/google-ai-mode-grounding-queries/): When Google AI Mode decides a question needs the live web, it writes its own Google searches and cites a handful of domains. Those searches are the queries your pages have to win. Here is how to see them, with code and with Moose.
- [How to capture ChatGPT fan-out queries](https://himoose.com/use-cases/chatgpt-fan-out-queries/): When ChatGPT searches the web it does not search for what you asked. It rewrites your question into narrower queries and searches for those. Here is how to see them: the hard way with code, and the short way with Moose.
- [Know what your site already covers](https://himoose.com/use-cases/what-your-site-already-covers/): Before you brief another post, ask whether you already wrote it. Moose crawls your site from your machine, keeps the index there, and answers with the pages, the verdict, and what is missing.
- [Build an entity graph of your own site](https://himoose.com/use-cases/build-an-entity-graph/): Engines do not read your site page by page. They resolve it into things: people, products, organisations, topics, and the connections between them. Moose builds that graph from the pages already crawled on your machine, and labels which connections your site states and which he worked out. Once it is built, he can read it in any later chat.
- [All use cases](https://himoose.com/use-cases/)

## Tool comparisons

Head-to-head comparisons of 20 AI visibility and AEO tools, 190 pairs in all, each scored across the same 20 categories. Hi, Moose publishes these and is included as a third column throughout, so read the Hi, Moose column as the vendor's own claim. Competitor values are quoted from vendor pricing pages and public docs, with the sources listed on each page.

Every comparison is also published as plain Markdown at the same path with a `.md` extension, which is easier to parse than the HTML.

- [All comparisons](https://himoose.com/versus/): Index of all 190 pages
- Example: [Ahrefs Brand Radar vs AIclicks](https://himoose.com/versus/ahrefs-brand-radar-vs-aiclicks/) and its [Markdown version](https://himoose.com/versus/ahrefs-brand-radar-vs-aiclicks.md)

## Company

- [About](https://himoose.com/about/): What the product is and who it is for
- [Blog](https://himoose.com/blog/): Build-in-public posts about what changed and why
- [Contact](https://himoose.com/contact/)
- [Media kit](https://himoose.com/media-kit/): Logos, boilerplate and brand assets

## Optional

- [Affiliates](https://himoose.com/affiliates/)
- [Free AI search tracking](https://himoose.com/free-ai-tracking/)
- [Terms](https://himoose.com/terms/)
- [Privacy policy](https://himoose.com/privacy-policy/)
- [GDPR](https://himoose.com/gdpr-policy/)