# BrandLight vs AIclicks

Compare BrandLight vs AIclicks features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/brandlight-vs-aiclicks/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

BrandLight and AIclicks both help teams track how AI search tools mention and cite brands. Buyers often compare them when they need a clearer view of AI-driven discovery and a way to respond when visibility changes. The main difference comes down to intended customer and scope. BrandLight targets Fortune 500 brands, CMOs, and agencies that need enterprise visibility tracking alongside attribution, AI ads, and [agentic](https://himoose.com/seo-ai-agent/) commerce tools. AIclicks serves marketing teams, SEO agencies, and brands that want to monitor mentions and citations across 10+ AI surfaces, then turn the data into content and outreach work. The comparison also falls into data collection, reporting, action tools, and measurement. AIclicks monitors AI surfaces through their live user interfaces and connects visibility to traffic. BrandLight focuses on how AI search engines frame a brand, including the queries and sources that shape those results.

## At a glance

### BrandLight

Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.

- Entry price: Not published - demo only
- Tracked prompts: Not published - custom
- Free trial: None - paid pilot reported

### AIclicks

Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.

- Entry price: $59/mo
- Tracked prompts: 30 / 150 / 300
- Free trial: 3 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| BrandLight | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. |
| AIclicks | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No | No - 3-day trial, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free tools are one-off | 5 |
| Entry paid price | Not published - demo only | $59/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Yes - up to 29% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract, per module | Per prompt + engine count by tier | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No | No - prompt, response, article caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner program, not a tier | Custom pricing + rev share | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Yes | Yes |
| Annual contract required | Not published - enterprise terms | No - monthly, cancel anytime | No |
| Free trial length | None - paid pilot reported | 3 days | n/a - free plan, no expiry |
| Paid plans pricing range | Not published | $59–$499/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published | In-app export; API on $189+ | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 6 named; full list not published | 11 offered; you get 3 / 4 / 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Claimed, unverified - chat UIs, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - default on all plans | Yes |
| Claude | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Gemini | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Mode | Not published | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Google AI Overviews | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Grok | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Bing Copilot | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| DeepSeek | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Meta AI | No | Only if chosen - 3 / 4 / 6 of 11 | Yes |
| Tracked prompts included | Not published - custom | 30 / 150 / 300 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - monthly response cap instead | Yes |
| Run cadence options | Not published | Daily; weekly on $499 | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | No | Yes - free website tools | Yes |
| Prompt manager | Yes - vendor-assisted setup | Yes - list, topics, CSV import | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes - topics, personas, regions | Yes - one topic per prompt | Yes |
| Per-prompt model selection | Not published | No - set per project | Yes |
| Brand name variant support | Yes - brands and sub-brands | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | 1 site on $59; unlimited above | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no GSC connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topic suggestions | Yes - discovery + citation-driven | Yes |
| Perplexity | Yes | Only if chosen - 3 / 4 / 6 of 11 | Yes |

### Scoring & analysis

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes - URL and domain level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - $189+ only | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes - visibility % | Yes |
| Share of Citations | Partial - source influence share | Partial - frequency, brand view | Yes |
| Narrative drift detection | Partial - sentiment and bias score | Partial - sentiment themes over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No - no ground-truth check | No | Yes |
| Untracked brand extraction | Partial - competitor ranking tables | Yes - competitor discovery | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, social, review, partner | Yes - 14 page types | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes - model leaderboard | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | No cap published | 15 |
| Visibility gap analysis | Yes - category coverage map | Yes - topic, source, competitor | Yes |
| ChatGPT fan-out capture | Not published | Yes - logged per run | Yes |
| AI Mode grounding queries capture | No | Yes - same fan-out capture | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots plus server logs | No - free website tool only | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes - cross-brand and region | Yes | Yes |
| AI-written narrative summary | Partial - priority insight cards | Not published | Yes |
| Data export | Not published | Yes - in-app; API on $189+ | Yes - CSV |
| Branded PDF report | No | Not published | Yes |
| Scheduled email reports | Not published | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - status + notes, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published; API caps at 90 days | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - no verify step | Yes |
| Page-level AEO audit | No - site-level health score | No - free website tool only | Yes |
| Scored categories | 0 per page; 4 site-level issue types | 6 - free website tool only | 9 |
| Retrieval-readiness scoring | No | Partial - free website tool only | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - structure and tone scoring | No | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - manual editing advised | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl and server logs | Live URL, free website tool | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - issues-over-time chart | No - manual re-run | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - pending / done / dismissed | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |

### CMS integration & publishing

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No | Yes - publish and update | Yes - official plugin, production and staging |
| Webflow | No | Yes - publish and update | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - triggers site redeploy | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - retailer listings read only | Yes - publish and update | On roadmap |
| Surgical element-level edits to live page | No | No - whole article only | Yes |
| Preview before applying | No | Partial - save as CMS draft | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Partial - manual click only | Yes - always, including scheduled runs |

### Agentic capability

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No - form-driven writer | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - generate, edit, publish | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No - inputs set upfront | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - publish is manual | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - article drafts | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI answers | Partial - full AI answer stored | Yes - screenshots and captured proof |
| Searchable job history | No | Not published | Yes |

### Chat & assistant

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No | No - MCP for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls your own domains | Partial - reads URLs you supply | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - category coverage map | Partial - topic and source gaps | Yes - covered, partial or not covered |
| File attachments | No | Partial - CSV prompt import only | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |

### Content generation

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Partial - topic and structure guidance | Partial - ideas from gaps, no brief | Yes |
| Live SERP / PAA research | No | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Not published - direction, not drafts | Yes - 5 / 15 / 30 per mo | Yes |
| Brand voice grounding | No | Partial - free-text instructions | Yes |
| Brand truth profile | Partial - brand facts and bias score | Partial - domain, services, rivals | Yes |
| Internal linking placement | No | Partial - you supply the links | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No - manual editing advised | Yes - paid, toggleable |
| Artifact library | No | Yes - saved articles | Yes |
| Export formats | Not published | Not published; CMS publish or export | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - re-publish updates the post | Yes |
| Deploy directly to CMS | No | Yes - 4 platforms | Yes |

### Content repurposing / audio

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - multi-domain | Partial - reads site at setup | Yes |
| Scheduled full-site crawl | Yes - plus AI bot logs | No | Yes - weekly or on demand |
| Monitored page management | Partial - domain level | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl frequency | No | Yes |

### Entity & knowledge graph

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Not published | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - recommendations panel | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priority labels only | Not published | Yes - per project |
| Email digest | Not published | Not published | Yes |

### Teams & workspaces

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Not published | Not published - invite by team | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no metered allowance | Yes - prompts split across projects | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - brands and regions | Yes - domains within a team | Yes |
| Projects included | Custom | 1 site on $59; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Partial - scoped to team + domains | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |

### Agency & white-label

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | Not published | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - co-sell partner program | Yes - custom pricing, no fixed price | Yes - four tiers |
| Client sub-accounts | Partial - multi-brand workspaces | Yes - separate teams or domains | No - clients are projects, no client logins |

### Integrations

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Not published | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published | Yes - GA4 read-only, $189+ | Roadmap |
| MCP connector support | No | Yes - read-only, $189+ | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - read-only, $189+ | No - project keys for own plugins only |
| Slack | No | Partial - support channel only | No |
| Zapier | No | No - no webhooks | No |
| Custom connection support | Partial - server log ingestion | Enterprise only | Yes - request a connection, paid plans |

### Platform & support

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); tracks many | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Partial - docs only | Yes |
| In-app help agent | No | Partial - chatbot on docs site | Yes |
| Done-for-you service available | Yes - assigned AI strategist | Yes - in-house AI SEO agency | Yes |

### Team

| Feature | BrandLight | AIclicks | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

BrandLight suits Fortune 500 teams that need an enterprise platform, SOC 2 Type II certification, and vendor-led support. AIclicks suits teams that need a browser-based tool, GA4 reporting, a read-only API, or publishing support for Shopify and Framer.

Hi, Moose fits small businesses and agencies that want to start without a contract or short trial window. Its free plan has no expiry or card requirement. Paid plans start at $39 per month with BYOK, and teams can use [OpenRouter](https://himoose.com/pricing/) keys or local models to avoid AI costs paid to the vendor. Hi, Moose also shows AI credit use, reset dates, and pace warnings in the app.

The platform covers 10 AI engines, including ChatGPT, Claude, Gemini, Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It has no hard prompt limit, supports on-demand checks and several run schedules, and lets users select models by prompt. Five engine checks also run locally from the device rather than through an API.

Hi, Moose goes beyond visibility reporting with page-level AEO audits, nine scored categories, evidence tiers for recommendations, element-level rewrite suggestions, and verification re-runs against a baseline. Users can stage and approve changes before publishing. Its [WordPress](https://himoose.com/publishing/) integration supports staging, production promotion, rollback, patch history, and [element-level edits](https://himoose.com/use-cases/optimize-a-page-for-ai-search/). It also supports Webflow and Grav.

The desktop, local-first design gives Hi, Moose a different trade-off. It stores its database on the user’s device, supports local backups, offers [on-device AI](https://himoose.com/local-ai/) inference, and can keep stored data and local models available offline. However, it does not offer a browser-based app, public API, client logins, or SOC 2 certification today. Buyers who need those requirements should weigh BrandLight or AIclicks instead.

For teams that need to track AI visibility, diagnose page-level gaps, prepare fixes, verify the result, and retain control before deployment, Hi, Moose provides that full loop in one product. Its free plan, BYOK option, local operation, and agency tiers make that workflow accessible to smaller teams without enterprise-only pricing.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://brandlight.ai
- https://aiclicks.io
- https://docs.aiclicks.io