# BrandLight vs Qwairy

Compare BrandLight vs Qwairy features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/brandlight-vs-qwairy/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

BrandLight and Qwairy both help teams track how AI search tools mention, cite, and present their brands. Buyers often compare them when they need a clearer view of brand visibility across tools such as ChatGPT, Google AI Overviews, Claude, Perplexity, and Gemini. The main difference comes down to the teams they serve and the work they prioritize. BrandLight targets Fortune 500 brands, CMOs, and agencies that need enterprise [AI visibility](https://himoose.com/monitoring/) data alongside attribution, AI ads, and [agentic](https://himoose.com/seo-ai-agent/) commerce tools. Qwairy targets SEO teams, brands, and agencies that want to monitor AI visibility while finding content gaps, reviewing competitors and sentiment, checking technical site issues, and measuring AI-driven traffic. The comparison usually falls into platform scope, target customer, reporting depth, optimization tools, attribution, and pricing fit. Teams should also consider whether they need enterprise controls for AI-driven discovery or a broader SEO workflow that connects AI mentions with content and site actions.

## At a glance

### BrandLight

Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.

- Entry price: Not published - demo only
- Tracked prompts: Not published - custom
- Free trial: None - paid pilot reported

### Qwairy

Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.

- Entry price: €79/mo; €65/mo annual
- Tracked prompts: 100 / 300 / 800; unlimited on top tier
- Free trial: None - free plan instead

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| BrandLight | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. |
| Qwairy | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | Not published - demo only | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract, per module | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner program, not a tier | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Yes - 20% for 12 months | Yes |
| Annual contract required | Not published - enterprise terms | No - monthly available | No |
| Free trial length | None - paid pilot reported | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | Not published | €79–€449/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 6 named; full list not published | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - UI and API | Yes |
| Claude | Yes | Yes - API only | Yes |
| Gemini | Yes | Yes - UI and API | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Yes - UI and API | Yes |
| Bing Copilot | Yes | Yes - UI only | Yes |
| DeepSeek | No | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | Not published - custom | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | Not published | Yes - up to 20 per run | Yes |
| Run cadence options | Not published | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | No | Yes - free public audit tool | Yes |
| Prompt manager | Yes - vendor-assisted setup | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | Yes | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes - topics, personas, regions | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | Not published | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Yes - brands and sub-brands | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topic suggestions | Yes | Yes |
| Perplexity | Yes | Yes - UI and API | Yes |

### Scoring & analysis

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 plus label | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes - mention rate | Yes |
| Share of Citations | Partial - source influence share | Yes - citation rate | Yes |
| Narrative drift detection | Partial - sentiment and bias score | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No - no ground-truth check | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Partial - competitor ranking tables | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, social, review, partner | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes - category coverage map | Yes | Yes |
| ChatGPT fan-out capture | Not published | Yes | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | Yes - robots plus server logs | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes - cross-brand and region | Yes | Yes |
| AI-written narrative summary | Partial - priority insight cards | Yes - weekly email and assistant | Yes |
| Data export | Not published | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | Not published | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | No | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - no deploy step | Yes |
| Page-level AEO audit | No - site-level health score | Yes | Yes |
| Scored categories | 0 per page; 4 site-level issue types | 4 | 9 |
| Retrieval-readiness scoring | No | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - structure and tone scoring | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl and server logs | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - issues-over-time chart | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Partial - branding on Enterprise/Agency Custom | Yes |

### CMS integration & publishing

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - retailer listings read only | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |

### Agentic capability

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI answers | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit, export, action history | Yes |

### Chat & assistant

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls your own domains | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - category coverage map | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Partial - topic and structure guidance | Yes - 50 credits each | Yes |
| Live SERP / PAA research | No | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | Not published - direction, not drafts | Yes | Yes |
| Brand voice grounding | No | Partial - audience personas only | Yes |
| Brand truth profile | Partial - brand facts and bias score | Yes - beta, Growth+ | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | No | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Partial - article list, readable via API | Yes |
| Export formats | Not published | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | No | No - pull via API only | Yes |

### Content repurposing / audio

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - multi-domain | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Yes - plus AI bot logs | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Partial - domain level | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | No | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl frequency | Partial - freshness in content score | Yes |

### Entity & knowledge graph

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Not published | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - recommendations panel | Partial - action triage queue | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priority labels only | No - single on/off toggle | Yes - per project |
| Email digest | Not published | Yes - weekly, fixed cadence | Yes |

### Teams & workspaces

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Not published | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no metered allowance | Yes - credits pooled | Yes |
| Per-member usage visibility | Not published | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes - brands and regions | Yes - from €199/mo | Yes |
| Projects included | Custom | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Yes | Yes |
| Per-project API keys | Not published | No - team-level keys | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only - OIDC | Roadmap |

### Agency & white-label

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | No | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - co-sell partner program | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | Partial - multi-brand workspaces | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |

### Integrations

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Not published | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | No | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - Growth and above | No - project keys for own plugins only |
| Slack | No | Listed as live, not documented | No |
| Zapier | No | No | No |
| Custom connection support | Partial - server log ingestion | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |

### Platform & support

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); tracks many | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | No | No - docs troubleshooting only | Yes |
| In-app help agent | No | Yes - assistant can search docs | Yes |
| Done-for-you service available | Yes - assigned AI strategist | Partial - partner agencies, no in-house service | Yes |

### Team

| Feature | BrandLight | Qwairy | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

BrandLight suits Fortune 500 teams that need enterprise support, SOC 2 Type II certification, and a custom multi-brand program. Qwairy suits browser-first teams that need a public API, unlimited seats, client sub-accounts, and web-based access.

Hi, Moose fits many SMBs and agencies that want to track AI visibility and act on the findings in one tool. Its [free-forever plan](https://himoose.com/pricing/) requires no card, and every plan supports unlimited local daily runs across five engines. Teams can also choose a $39-per-month BYOK plan, use an OpenRouter key, or run local models without AI costs paid to the vendor.

The platform tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It captures five consumer-facing engine results directly from the device. Hi, Moose also captures AI Mode grounding queries, checks AI crawler access, and scores narrative drift against a brand truth profile.

Tracking alone does not fix a page. Hi, Moose runs page-level AEO audits across nine scored categories, suggests [element-level changes](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) with before-and-after text, and uses a second-model QA pass. Teams can compare verification runs against a baseline, then stage approved edits for WordPress, Webflow, or Grav. WordPress users can preview changes, publish to staging, promote changes to production, and roll them back.

The desktop model also gives teams local-first storage, [on-device AI](https://himoose.com/local-ai/) options, and backup and restore controls. That approach may not fit teams that need browser access, a public API, or formal certifications today. For teams that want a lower-cost AEO platform with local control and a track-to-fix-to-verify-to-deploy workflow, Hi, Moose offers the broader practical path.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://brandlight.ai
- https://qwairy.co
- https://docs.qwairy.co