# BrandLight vs Scrunch

Compare BrandLight vs Scrunch features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/brandlight-vs-scrunch/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Brandlight and Scrunch both help enterprise teams track how AI search tools describe, cite, and recommend their brands. Teams often compare them when they need to measure AI visibility across platforms, identify the sources and queries behind AI answers, and decide where to focus content or site changes. The main differences fall under platform scope, measurement, and optimization methods. Brandlight combines AI visibility tracking with attribution, AI ads, and [agentic](https://himoose.com/seo-ai-agent/) commerce tools for teams that want to shape AI-driven discovery across several channels. Scrunch focuses on AI customer experience, including visibility, citations, competitor tracking, AI referral traffic, and an agent-ready version of a site that does not alter the human-facing experience. The right choice depends on whether your team needs broader AI discovery and commerce tools, or a stronger focus on how AI agents access and represent your existing website.

## At a glance

### BrandLight

Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.

- Entry price: Not published - demo only
- Tracked prompts: Not published - custom
- Free trial: None - paid pilot reported

### Scrunch

Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.

- Entry price: $250/mo annual; $300 monthly
- Tracked prompts: 350 / 700 custom; +1,000 / 2,500 preset
- Free trial: 7 days, no card

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| BrandLight | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. |
| Scrunch | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | Not published - demo only | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract, per module | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner program, not a tier | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Yes - up to 20% referral | Yes |
| Annual contract required | Not published - enterprise terms | No - monthly at higher rate | No |
| Free trial length | None - paid pilot reported | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | Not published | $250–$500/mo + custom Enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | SOC 2 Type II | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 6 named; full list not published | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Yes - newest addition | Yes |
| Bing Copilot | Yes | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | Not published - custom | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Not published | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | No | No - free prompt generator only | Yes |
| Prompt manager | Yes - vendor-assisted setup | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Yes | Yes | Yes |
| Prompt categories and topics | Yes - topics, personas, regions | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | Not published | Yes - variants per platform | Yes |
| Brand name variant support | Yes - brands and sub-brands | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topic suggestions | Yes | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes | Yes |
| Share of Citations | Partial - source influence share | Yes | Yes |
| Narrative drift detection | Partial - sentiment and bias score | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No - no ground-truth check | No | Yes |
| Untracked brand extraction | Partial - competitor ranking tables | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, social, review, partner | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes - category coverage map | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Not published | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots plus server logs | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes - cross-brand and region | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Partial - priority insight cards | Yes - per detected change | Yes |
| Data export | Not published | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | No | No - unbranded snapshot | Yes |
| Scheduled email reports | Not published | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | No - site-level health score | Yes | Yes |
| Scored categories | 0 per page; 4 site-level issue types | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - structure and tone scoring | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl and server logs | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - issues-over-time chart | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - unbranded PDF | Yes |

### CMS integration & publishing

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - retailer listings read only | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - or set to auto-approve | Yes - always, including scheduled runs |

### Agentic capability

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI answers | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit and deploy history | Yes |

### Chat & assistant

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls your own domains | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Partial - category coverage map | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Partial - topic and structure guidance | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | No | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Not published - direction, not drafts | No - rewrites existing pages only | Yes |
| Brand voice grounding | No | Partial - custom instructions per page | Yes |
| Brand truth profile | Partial - brand facts and bias score | Yes - internal sources of truth | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | Not published | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - interactive editor | Yes |
| Deploy directly to CMS | No | No - announced, not shipped | Yes |

### Content repurposing / audio

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - multi-domain | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Yes - plus AI bot logs | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Partial - domain level | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl frequency | Partial - last-indexed timestamp | Yes |

### Entity & knowledge graph

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Not published | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |

### Alerts & inbox

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - recommendations panel | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priority labels only | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Not published | Yes - real-time, daily or weekly | Yes |

### Teams & workspaces

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Not published | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no metered allowance | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - brands and regions | Agency and Enterprise only | Yes |
| Projects included | Custom | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | Not published | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Not published | Enterprise; Google SSO all plans | Roadmap |

### Agency & white-label

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - co-sell partner program | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Partial - multi-brand workspaces | Yes - guest role per brand | No - clients are projects, no client logins |

### Integrations

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Not published | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | No | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Not published | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | Partial - server log ingestion | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |

### Platform & support

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); tracks many | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | No | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Yes - assigned AI strategist | Partial - CS and partner agencies | Yes |

### Team

| Feature | BrandLight | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

BrandLight and Scrunch fit teams with enterprise needs. BrandLight targets Fortune 500 brands and offers SOC 2 Type II certification. Scrunch offers a browser-based platform, SOC 2 Type II certification, GA4 integration, an Agency Partner Program, and client guest roles. Teams that need cloud access, formal compliance credentials today, or client logins may prefer one of those platforms.

Hi, Moose fits small and mid-sized businesses and the agencies that serve them. Its free plan does not expire or require a card. Users can run five engines daily at no vendor AI cost, and every plan supports unlimited local runs. Paid plans start at $39 per month with a bring-your-own [OpenRouter](https://himoose.com/pricing/) key, while managed AI plans start at $79 per month. The app also shows AI credit use, reset dates, and pace warnings.

Hi, Moose combines visibility tracking across 10 engines with page-level audits, evidence tiers, rewrite suggestions, baseline verification, and approval-gated publishing. It can connect to [WordPress](https://himoose.com/publishing/), Webflow, and Grav, then stage or apply [element-level changes](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) after review. Its [desktop app](https://himoose.com/downloads/) stores data locally, supports local models, and lets users export a full backup. For teams that want to track AI search, identify the cause of a gap, prepare a fix, and verify the result without an enterprise contract, Hi, Moose covers more of the working loop in one product.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://brandlight.ai
- https://scrunch.com
- https://developers.scrunch.com
- https://helpcenter.scrunchai.com