# Evertune vs Scrunch

Compare Evertune vs Scrunch features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/evertune-vs-scrunch/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Evertune and Scrunch both help brands track how AI search tools describe, cite, and recommend them. Teams often compare them when they need to measure visibility across platforms such as ChatGPT, Gemini, Claude, and Google AI surfaces. The main differences come down to audience, workflow, and how each platform supports action after measurement. Evertune combines AI search insights with content activation and advertising tools for reaching buyers in AI conversations, cited sites, and other web placements. Scrunch focuses on enterprise AI customer experience, including [AI visibility](https://himoose.com/monitoring/) monitoring, referral traffic, competitor analysis, and agent-ready site experiences. This comparison looks at each platform’s AI platform coverage, reporting, optimization tools, content and advertising capabilities, site delivery approach, and fit for brands or agencies.

## At a glance

### Evertune

Pick it if you need very high prompt volume, because the fixed 100 samples per prompt add little once you track topics rather than individual long-tail prompts.

- Entry price: $800/mo
- Tracked prompts: 100,000/mo; 250 custom
- Free trial: None

### Scrunch

Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.

- Entry price: $250/mo annual; $300 monthly
- Tracked prompts: 350 / 700 custom; +1,000 / 2,500 preset
- Free trial: 7 days, no card

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Evertune | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. |
| Scrunch | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - demo required | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $800/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat plan + prompt volume | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompts and articles | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes - up to 20% referral | Yes |
| Annual contract required | Not published - demo-led | No - monthly at higher rate | No |
| Free trial length | None | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $800/mo + custom Enterprise | $250–$500/mo + custom Enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV while active | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side only | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 9 (vendor counts 11 feeds) | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Mixed - provider APIs + consumer apps | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - API and consumer app | Yes | Yes |
| Claude | Yes - API only | Yes | Yes |
| Gemini | Yes - API and consumer app | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes - newest addition | Yes |
| Bing Copilot | Yes - consumer app only | Yes | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | Yes - Llama API only | Yes | Yes |
| Tracked prompts included | 100,000/mo; 250 custom | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - up to 100, fixed | Not published | Yes |
| Run cadence options | Daily, weekly or monthly | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | No | No - free prompt generator only | Yes |
| Prompt manager | Partial - upload custom prompts by topic | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Yes | Yes | Yes |
| Prompt categories and topics | Yes - semantic topic clusters | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - all models per tracker | Yes - variants per platform | Yes |
| Brand name variant support | Not published | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes - consumer app only | Yes | Yes |

### Scoring & analysis

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - word and brand level | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - word and sentiment trends | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - attribute-level scores | No | Yes |
| Untracked brand extraction | Yes - all category brands surfaced | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes - owned, earned, affiliate, social | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5 named; all detected brands shown | Not published | 15 |
| Visibility gap analysis | Yes | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots checks; bot logs on Enterprise | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Partial - weekly recommendations | Yes - per detected change | Yes |
| Data export | Yes - CSV; content as MD/HTML | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | Not published | No - unbranded snapshot | Yes |
| Scheduled email reports | Not published | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no publishing or verify step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | Yes - up to 1,000 pages | Yes | Yes |
| Scored categories | 6 published | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | Yes - crawler access and parseability | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity ranking only | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level fixes | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | Partial - messages pre-tested on models | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live crawl; bot logs on Enterprise | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | No | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | No - severity sets priority | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Not published | No - unbranded PDF | Yes |

### CMS integration & publishing

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - audits schema only | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | No | Yes - or set to auto-approve | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No - fixed workflows labelled agents | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - prompts, insights, content, ads | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes - scheduled tracker refreshes | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Not published | Yes - bulk or per item | Yes |
| Long-running deep work jobs | Partial - report runs take hours | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | Partial - refresh schedule only | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - reports and drafts | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - scores and sources, not raw responses | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Not published | Partial - audit and deploy history | Yes |

### Chat & assistant

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | 0 | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audit crawl only | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes | Yes | Yes - covered, partial or not covered |
| File attachments | Partial - prompt and URL uploads | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes - built from visibility gaps | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | No - panel and model data | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 250–3,000 words | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes - guidelines + up to 10 URLs | Partial - custom instructions per page | Yes |
| Brand truth profile | Partial - brand guidelines only | Yes - internal sources of truth | Yes |
| Internal linking placement | Not published | Not published | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | Yes - top 3 messages per topic | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - drafts saved in editor | No | Yes |
| Export formats | Markdown, HTML | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - rich text editor | Yes - interactive editor | Yes |
| Deploy directly to CMS | No - download or copy/paste | No - announced, not shipped | Yes |

### Content repurposing / audio

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap-based | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Not published - 1,000-page cap | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | No | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - last-indexed timestamp | Yes |

### Entity & knowledge graph

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Partial - flags drops, no user thresholds | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - prioritized action list | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - 25 articles/mo on Pro | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | Yes - alert feed with reactions | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Not published | Yes - real-time, daily or weekly | Yes |

### Teams & workspaces

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Unlimited | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - one tracker per category/market | Agency and Enterprise only | Yes |
| Projects included | Unlimited brands; tracker cap not published | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | No | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise; Google SSO all plans | Roadmap |

### Agency & white-label

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | Not published | Yes - guest role per brand | No - clients are projects, no client logins |

### Integrations

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | No | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Not published | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | Partial - affiliate and ad-platform partners | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |

### Platform & support

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); tracks many countries/languages | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | No - help center only | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Yes - onboarding; success manager on Enterprise | Partial - CS and partner agencies | Yes |

### Team

| Feature | Evertune | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Hi, Moose fits small and mid-sized teams that need to track AI visibility, make page changes, and verify the result without starting at $250 or $800 per month. Its free plan has no expiry or card requirement. Every plan includes unlimited local daily runs across five engines, while paid plans start at $39 per month with BYOK or $79 per month with AI included.

The [desktop app](https://himoose.com/downloads/) also gives teams more control over cost and data. Hi, Moose stores data locally, supports OpenRouter keys, and can run local models. Its in-app dashboard shows AI credit use, reset dates, and pace warnings. Teams can export reports and keep a full local backup, including after they stop using the product.

Hi, Moose covers the full AEO loop: track visibility, [audit a page](https://himoose.com/aeo-audit/), prepare an [element-level](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) change, approve it, publish through supported CMS connections, and compare the result with the baseline. It supports WordPress, Webflow, and Grav publishing. It also tracks 10 engines, captures AI Mode grounding queries and ChatGPT fan-out queries, and uses Google [Search Console](https://himoose.com/use-cases/chat-with-search-console/) data to suggest prompts and set page priorities.

Evertune may suit larger brands that need AI search advertising tools or unlimited seats and can support its $800-per-month entry price. Scrunch may suit organizations that need a browser-based platform, SOC 2 Type II certification, GA4 integration, webhooks, or client sub-accounts. For agencies and SMBs that prioritize a lower entry cost, transparent AI usage, local-first control, and an approved path from finding an issue to updating a live page, Hi, Moose offers the broader day-to-day workflow.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://evertune.ai
- https://docs.evertune.ai
- https://scrunch.com
- https://developers.scrunch.com
- https://helpcenter.scrunchai.com