# Evertune vs Waikay

Compare Evertune vs Waikay features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/evertune-vs-waikay/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Evertune and Waikay both help teams monitor how AI tools describe, recommend, and cite their brands. Buyers often compare them when they need to see their visibility in tools like ChatGPT, Gemini, and Claude, then act on the findings. The main difference comes down to the type of work each platform supports after tracking. Evertune combines AI search insights with content activation and advertising tools. Its approach can suit brands and agencies that want to reach buyers in AI conversations, on sites that AI tools cite, and across the web. Waikay centers on entity accuracy and brand authority. It checks AI-generated claims for errors, compares a brand with competitors, and prioritizes content and authority actions. This may fit teams that want to improve how AI models understand their company, products, and expertise. The comparison usually falls into a few areas: supported AI platforms, brand and competitor monitoring, citation and entity analysis, recommended actions, content tools, advertising options, and the intended team workflow.

## At a glance

### Evertune

Pick it if you need very high prompt volume, because the fixed 100 samples per prompt add little once you track topics rather than individual long-tail prompts.

- Entry price: $800/mo
- Tracked prompts: 100,000/mo; 250 custom
- Free trial: None

### Waikay

Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.

- Entry price: $24.95/mo
- Tracked prompts: 120–880 by plan; extras purchasable
- Free trial: None - free plan instead

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Evertune | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. |
| Waikay | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - demo required | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $800/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat plan + prompt volume | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompts and articles | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Not published | Yes |
| Annual contract required | Not published - demo-led | No | No |
| Free trial length | None | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $800/mo + custom Enterprise | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV while active | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No - vendor-side only | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 9 (vendor counts 11 feeds) | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Mixed - provider APIs + consumer apps | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - API and consumer app | Yes - API and scraped | Yes |
| Claude | Yes - API only | Yes - API only | Yes |
| Gemini | Yes - API and consumer app | Yes - API and scraped | Yes |
| Google AI Mode | Yes | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | Yes - consumer app only | Yes - scraped | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | Yes - Llama API only | No | Yes |
| Tracked prompts included | 100,000/mo; 250 custom | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - up to 100, fixed | Not published | Yes |
| Run cadence options | Daily, weekly or monthly | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | No | No - project setup required | Yes |
| Prompt manager | Partial - upload custom prompts by topic | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Yes | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - semantic topic clusters | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - all models per tracker | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Not published | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes - consumer app only | Yes - API only | Yes |

### Scoring & analysis

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - word and brand level | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - word and sentiment trends | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - attribute-level scores | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes - all category brands surfaced | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - owned, earned, affiliate, social | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5 named; all detected brands shown | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes | Yes | Yes |
| ChatGPT fan-out capture | No | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots checks; bot logs on Enterprise | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - weekly recommendations | Not published | Yes |
| Data export | Yes - CSV; content as MD/HTML | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Not published | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Not published | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no publishing or verify step | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes - up to 1,000 pages | No | Yes |
| Scored categories | 6 published | 0 | 9 |
| Retrieval-readiness scoring | Yes - crawler access and parseability | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity ranking only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level fixes | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | Partial - messages pre-tested on models | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live crawl; bot logs on Enterprise | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | No | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Not published | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | No - severity sets priority | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Not published | No - unbranded share URL | Yes |

### CMS integration & publishing

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - audits schema only | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | No | No | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No - fixed workflows labelled agents | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - prompts, insights, content, ads | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes - scheduled tracker refreshes | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Not published | No - takes no external actions | Yes |
| Long-running deep work jobs | Partial - report runs take hours | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | Partial - refresh schedule only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - reports and drafts | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - scores and sources, not raw responses | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Not published | Partial - report history only | Yes |

### Chat & assistant

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | 0 | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audit crawl only | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Partial - prompt and URL uploads | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes - built from visibility gaps | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No - panel and model data | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 250–3,000 words | No | Yes |
| Brand voice grounding | Yes - guidelines + up to 10 URLs | No | Yes |
| Brand truth profile | Partial - brand guidelines only | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Not published | No - sister product only | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | Yes - top 3 messages per topic | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - drafts saved in editor | No | Yes |
| Export formats | Markdown, HTML | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - rich text editor | No | Yes |
| Deploy directly to CMS | No - download or copy/paste | No | Yes |

### Content repurposing / audio

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap-based | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Not published - 1,000-page cap | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | No | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |

### Entity & knowledge graph

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |

### Automation & workflows

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Partial - flags drops, no user thresholds | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - prioritized action list | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Partial - 25 articles/mo on Pro | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | No | Yes |
| Native OS notifications | No - web only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Not published | Yes - per project |
| Email digest | Not published | Not published | Yes |

### Teams & workspaces

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Unlimited | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - one tracker per category/market | Yes | Yes |
| Projects included | Unlimited brands; tracker cap not published | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |

### Agency & white-label

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Not published | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |

### Integrations

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | No | Roadmap |
| MCP connector support | No | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Partial - affiliate and ad-platform partners | Partial - JSON API only | Yes - request a connection, paid plans |

### Platform & support

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); tracks many countries/languages | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | No - help center only | No - live chat with staff | Yes |
| Done-for-you service available | Yes - onboarding; success manager on Enterprise | Yes - entity map managed service | Yes |

### Team

| Feature | Evertune | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founded in 2024 by three former Trade Desk executives, bringing a programmatic advertising background rather than a search one. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Evertune suits large teams that need very high prompt volume, unlimited seats, and a platform that also supports content activation and advertising. Its $800 per month entry price puts it beyond many SMB budgets. Waikay is a sensible lower-cost choice for teams that want a browser-based tracker, monthly credit pricing, and a public API from $69.95 per month.

Hi, Moose fits buyers who need to move from [AI visibility](https://himoose.com/monitoring/) data to approved site changes in one tool. It tracks 10 engines, including Grok, DeepSeek, Meta AI, Google AI Overviews, and Bing Copilot. Five engines can run locally from the device without an API. Every plan also allows unlimited local visibility runs, five engines to run daily at no added AI cost, and no hard prompt limit.

The desktop, local-first setup gives teams more control over their data. Hi, Moose stores its database on the device, supports local backup and restore, and offers on-device AI models. Teams can also use an [OpenRouter](https://himoose.com/pricing/) key to control model costs. The free plan requires no card, while BYOK plans start at $39 per month.

Hi, Moose also closes gaps that tracking-only platforms leave open. It captures ChatGPT fan-out queries and Google AI Mode grounding searches. It audits pages across nine scored categories, creates element-level rewrite suggestions, compares verification runs against a baseline, and tracks each recommendation from planned to completed. [WordPress](https://himoose.com/publishing/), Webflow, and Grav connections then let teams preview, approve, and deploy changes. WordPress users can stage changes, promote them to production, and roll them back.

Agencies get [white-label](https://himoose.com/for-agencies/) PDF reports and [audio](https://himoose.com/listen/) players, branded links, agency tiers, and up to unlimited projects on managed agency plans. Small teams can start free and keep control over usage with an in-app balance, reset date, and pace warning. For most SMBs and the agencies that serve them, Hi, Moose offers a broader track-to-fix workflow at a price and cost model they can manage.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://evertune.ai
- https://docs.evertune.ai
- https://waikay.io