# Frase vs BrandLight

Compare Frase vs BrandLight features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/frase-vs-brandlight/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Frase and BrandLight both help teams improve how they appear in AI search, but they serve different types of work and company sizes. A content team may compare them when it needs to connect content production with [AI visibility](https://himoose.com/monitoring/) data, while an agency may need to decide whether it wants a hands-on content workflow or enterprise-level brand monitoring. The main differences fall into audience, workflow, data depth, and scope. Frase supports in-house teams and agencies that research, write, optimize, publish, and monitor content. It scores a draft for both search rankings and AI citations, then tracks content decay and AI visibility after publication. BrandLight targets Fortune 500 brands, CMOs, and enterprise agencies. It focuses on how AI search engines present a brand, which queries and sources drive that visibility, and how teams can measure attribution. Its wider toolset also includes AI ads and [agentic](https://himoose.com/seo-ai-agent/) commerce features. The choice often comes down to the job at hand. Teams that need to improve individual pages and manage a content workflow may focus on Frase. Enterprise teams that need to track brand presence across AI search and connect it to broader discovery channels may focus on BrandLight.

## At a glance

### Frase

Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.

- Entry price: $39/mo annual, $49/mo monthly
- Tracked prompts: 50 / 200 / 500
- Free trial: 7 days

### BrandLight

Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.

- Entry price: Not published - demo only
- Tracked prompts: Not published - custom
- Free trial: None - paid pilot reported

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Frase | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. |
| BrandLight | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 7-day trial, no card | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | Not published - demo only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Custom contract, per module | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | No | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Partner program, not a tier | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | No | Yes |
| Annual contract required | No | Not published - enterprise terms | No |
| Free trial length | 7 days | None - paid pilot reported | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | Not published | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Not published | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | SOC 2 Type II | Pending |
| ISO certification | Not published - GDPR stated | Not published - GDPR stated | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 6 named; full list not published | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | $239/mo tier | Yes | Yes |
| Gemini | $239/mo tier | Yes | Yes |
| Google AI Mode | Not published | Not published | Yes |
| Google AI Overviews | Yes - all plans | Yes | Yes |
| Grok | Not published | Yes | Yes |
| Bing Copilot | Not published | Yes | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | Not published - custom | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, not adjustable | Not published | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web checker | No | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - vendor-assisted setup | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Yes | Yes |
| Prompt categories and topics | Yes | Yes - topics, personas, regions | Yes |
| Per-prompt model selection | No - engine set by plan | Not published | Yes |
| Brand name variant support | Not published | Yes - brands and sub-brands | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Yes - uncapped | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Partial - topic suggestions | Yes |
| Perplexity | $103/mo tier | Yes | Yes |

### Scoring & analysis

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes - 0–100 visibility score | Yes |
| Share of Citations | Not published | Partial - source influence share | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - sentiment and bias score | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No - no ground-truth check | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Partial - competitor ranking tables | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - media, social, review, partner | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | Not published | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes - category coverage map | Yes |
| ChatGPT fan-out capture | No | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Yes - robots plus server logs | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes - cross-brand and region | Yes |
| AI-written narrative summary | Partial - agent answers on request | Partial - priority insight cards | Yes |
| Data export | Yes - CSV, JSON, API | Not published | Yes - CSV |
| Branded PDF report | Enterprise only | No | Yes |
| Scheduled email reports | No - event alerts only | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | No | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | No - no fix or deploy step | Yes |
| Page-level AEO audit | Yes | No - site-level health score | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 0 per page; 4 site-level issue types | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | No - structure and tone scoring | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Site crawl and server logs | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - issues-over-time chart | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | n/a - no AI page audit | Yes |

### CMS integration & publishing

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - direct, no plugin | No | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - retailer listings read only | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | n/a - takes no actions | Yes |
| Long-running deep work jobs | Yes | No | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Partial - stored AI answers | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | No | Yes |

### Chat & assistant

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | Partial - crawls your own domains | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - category coverage map | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |

### Content generation

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes | Partial - topic and structure guidance | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | Not published - direction, not drafts | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - brand facts and bias score | Yes |
| Internal linking placement | $103/mo tier | No | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |

### Content repurposing / audio

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawls on domain connect | Yes - multi-domain | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | Yes - plus AI bot logs | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | Partial - domain level | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | Partial - crawl frequency | Yes |

### Entity & knowledge graph

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No - topic clusters instead | No | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | Not published | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - review queue and agent thread | Partial - recommendations panel | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Partial - priority labels only | Yes - per project |
| Email digest | Partial - per-event email, no digest | Not published | Yes |

### Teams & workspaces

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 3 / 5 | Not published | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | n/a - no metered allowance | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes - brands and regions | Yes |
| Projects included | 1 / 5 / 10 domains | Custom | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |

### Agency & white-label

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | No - co-sell partner program | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Partial - multi-brand workspaces | No - clients are projects, no client logins |

### Integrations

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | Not published | Roadmap |
| MCP connector support | Yes - all plans | No | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Not published | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | Yes - plus Make and n8n | No | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - server log ingestion | Yes - request a connection, paid plans |

### Platform & support

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); content in 70+ | 1 (English); tracks many | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - screen-aware | No | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - assigned AI strategist | Yes |

### Team

| Feature | Frase | BrandLight | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Frase suits teams that want a browser-based content workflow with a public API, Slack, Zapier, Make, or n8n connections. Its SOC 2 Type II attestation also gives it an edge for buyers with formal vendor-security requirements. BrandLight fits large brands that need enterprise-led support, multi-brand visibility work, and SOC 2 Type II coverage. Its pricing requires a demo, so smaller teams may need to qualify cost and contract terms first.

Hi, Moose fits many SMBs and agencies that need to track AI visibility, diagnose gaps, and act on them without an enterprise contract. The free plan has no expiry or card requirement. Every plan includes unlimited local daily visibility runs across five engines, while Hi, Moose tracks 10 engines overall, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and Google AI Overviews. It also has no hard prompt limit and supports on-demand checks, configurable samples, and multiple run schedules.

The desktop approach also gives Hi, Moose a different data model. It stores data in a local database on the user’s device, supports local backups, and offers on-device AI models. Teams can use an OpenRouter key and run with $0 AI cost to Hi, Moose. For managed plans, Hi, Moose uses one published AI-credit balance with an in-app usage dashboard, rather than several separate caps.

Hi, Moose also extends beyond reporting. It captures AI Mode grounding queries and ChatGPT fan-out results, audits pages across nine scored categories, and labels recommendations as proven, directional, or best-practice. Teams can stage [element-level edits](https://himoose.com/use-cases/optimize-a-page-for-ai-search/), compare verification runs against a baseline, and publish to WordPress, Webflow, or Grav only after approval. WordPress users also get staging support, rollback, patch history, and a visual placement picker.

Agencies get dedicated tiers, [white-label](https://himoose.com/for-agencies/) PDF reports, branded audio players, and agency attribution links. Hi, Moose also turns pages into embeddable [two-voice audio](https://himoose.com/listen/) in 24 languages, with 30 voices and listening analytics. Buyers who need a cloud-only platform, broad automation integrations, or current SOC 2 certification may prefer Frase or BrandLight. For teams that value transparent pricing, local control, AI visibility tracking, and approved fixes in one desktop tool, Hi, Moose offers the broader fit.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://frase.io
- https://docs.frase.io
- https://brandlight.ai