# Frase vs Waikay

Compare Frase vs Waikay features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/frase-vs-waikay/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Frase and Waikay both help teams improve their presence in AI search, but they focus on different parts of the work. Frase centers on the content workflow, from research and writing through optimization, publishing, and post-publication monitoring. Waikay centers on brand visibility across AI models, with an entity-first view of how tools such as ChatGPT, Gemini, Claude, and Perplexity describe and cite a brand. Teams often weigh Frase against Waikay when they need to decide whether their next priority is improving individual content assets or understanding their broader AI brand presence. An agency may also compare them when it needs tools for both client content production and AI visibility reporting. The main differences fall under workflow scope, data sources, optimization methods, monitoring, and recommended actions. Frase scores drafts for search rankings and AI citations, then tracks content decay and AI visibility after publication. Waikay checks model responses for incorrect brand claims, compares competitors, and prioritizes content and authority work based on its findings.

## At a glance

### Frase

Pick it if the writing workflow matters more to you than the tracking, because the entry plan covers 2 of its 5 engines and the full set costs $239.

- Entry price: $39/mo annual, $49/mo monthly
- Tracked prompts: 50 / 200 / 500
- Free trial: 7 days

### Waikay

Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.

- Entry price: $24.95/mo
- Tracked prompts: 120–880 by plan; extras purchasable
- Free trial: None - free plan instead

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Frase | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. |
| Waikay | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 7-day trial, no card | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web checkers are one-off | 0 | 5 |
| Entry paid price | $39/mo annual, $49/mo monthly | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered subscription + optional overages | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - 5+ separate caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - billing and usage settings | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - $239 tier aimed at agencies | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 30% for 12 months | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $39–$239/mo annual + Enterprise custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - exports anytime | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Yes - Type II attested | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 5 named; 2 on entry, 5 at $239 | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes - API and scraped | Yes |
| Claude | $239/mo tier | Yes - API only | Yes |
| Gemini | $239/mo tier | Yes - API and scraped | Yes |
| Google AI Mode | Not published | Yes - scraped | Yes |
| Google AI Overviews | Yes - all plans | Partial - AI Mode only | Yes |
| Grok | Not published | No | Yes |
| Bing Copilot | Not published | Yes - scraped | Yes |
| DeepSeek | Not published | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 200 / 500 | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Daily, not adjustable | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | Yes - free web checker | No - project setup required | Yes |
| Prompt manager | Yes - add, CSV import, auto-generate | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | No - awareness/consideration/decision tiers | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - engine set by plan | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Not published | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Yes - 1–10 domains by plan | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - auto-generated from brand profile | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor list drives gap analysis | Yes | Yes |
| Perplexity | $103/mo tier | Yes - API only | Yes |

### Scoring & analysis

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - avg mentions per platform | Yes | Yes |
| Share of Citations | Not published | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment and trend velocity | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Partial - auto-discovers competitors to confirm | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Not published | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes - by prompt category | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published - list is editable | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - head-to-head and gap views | Yes | Yes |
| ChatGPT fan-out capture | No | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - crawler logs, needs site snippet | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - agent answers on request | Not published | Yes |
| Data export | Yes - CSV, JSON, API | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Enterprise only | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | No - event alerts only | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - publish log, export not published | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | None / 3 / 12 / 24 months by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Yes - auto fix step is Google decay only | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 3 - SEO, GEO, EEAT | 0 | 9 |
| Retrieval-readiness scoring | Yes - extraction and citation readiness | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - high/medium/low confidence | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - highlight and rewrite inline | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - rule checks before publish | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No - crawler renders JavaScript | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl, URL, Docs, Notion, GitHub | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run and re-score, no compare view | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - review queue and rule status | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - priority list is Search Console led | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Enterprise only | No - unbranded share URL | Yes |

### CMS integration & publishing

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - direct, no plugin | No | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | Partial - title and meta only; body ships as draft | No | Yes |
| Preview before applying | Yes - word-level diff | No | Yes |
| Staging environment support | Partial - publishes as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | Partial - revert before publish only | No | Yes - WordPress |
| Patch history per site | Partial - publish log | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - own CMS only | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Yes - default on | No | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | Yes - plans and chains steps from one request | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No - also has saved multi-step playbooks | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | Partial - hand-off button in editor | No | Yes |
| Steer agent while running | Partial - follow-up messages in thread | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes | No - takes no external actions | Yes |
| Long-running deep work jobs | Yes | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | Partial - scheduled publishing and daily tracking | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - briefs, drafts, audits | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - sources and brief kept with page | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Partial - playbook run list | Partial - report history only | Yes |

### Chat & assistant

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - brand and site context, not thread memory | No | Yes - semantic search over past chats |
| Live web search | Partial - SERP and research fetches | No | Yes |
| Fetch and read URLs | Yes | No | Yes |
| Semantic search over your own site | Yes - indexed for the site widget | No | Yes - on-device index |
| Topic coverage check | Yes | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Yes - reference documents | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - playbooks and content types instead | No | Yes - plus 6 presets |
| Image generation | Yes - images, diagrams, infographics | No | Yes |

### Content generation

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 16 content types | No | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Yes - positioning, terms, reference docs | Partial - checked and flagged claim list | Yes |
| Internal linking placement | $103/mo tier | No - sister product only | Yes |
| Featured image generation | Yes - metered credits | No | Yes |
| FAQ generation with schema export | Partial - FAQ type; schema auto on own CMS | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - evidence and stats pulled into brief | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | HTML, Markdown, PDF, text, JSON, Docs, Notion | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |

### Content repurposing / audio

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No - text formats only | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawls on domain connect | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Partial - on demand, 50–1,000 pages/mo | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Yes - 10–300 guarded pages | No | Yes |
| Batched change digests | Partial - alerts to agent thread and email | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Yes - 0–100 health score | No | Yes |

### Entity & knowledge graph

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No - topic clusters instead | Yes - built from crawled pages | Yes |
| Inferred relationships | Partial - cluster and internal-link mapping | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |

### Automation & workflows

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Partial - alerts on shift, no user threshold | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - decay detected, fix drafted | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Partial - rule severity and approval steps | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - calendar and scheduled publish | No | Yes - daily to monthly |
| Workflow reports | Partial - run status per playbook | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - review queue and agent thread | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - rule severity, confidence bar | Not published | Yes - per project |
| Email digest | Partial - per-event email, no digest | Not published | Yes |

### Teams & workspaces

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 3 / 5 | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $29/mo | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - plan caps are shared | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 5 / 10 domains | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level key | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |

### Agency & white-label

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Enterprise only | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No - free hosting adds a vendor badge | No | Yes |
| Dedicated agency tier | No - $239 tier positioned for agencies | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Partial - client portal is Enterprise only | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |

### Integrations

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 | No | Roadmap |
| MCP connector support | Yes - all plans | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - 250 / 1,000 / 3,000 calls/mo | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | Yes - plus Make and n8n | Partial - via API, no native app | No |
| Custom connection support | Yes - REST API + signed webhooks | Partial - JSON API only | Yes - request a connection, paid plans |

### Platform & support

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); content in 70+ | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | Not published | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Yes - screen-aware | No - live chat with staff | Yes |
| Done-for-you service available | No - Enterprise account manager | Yes - entity map managed service | Yes |

### Team

| Feature | Frase | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Founded in 2016 by Tomas Ratia and Cody Jacques as a natural-language answer-engine product, before shifting toward SEO content workflows. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Frase fits teams that want a browser-based content workflow, direct integrations with tools like Slack and Zapier, a public API, or SOC 2 Type II attestation. Waikay suits teams focused on entity-level AI visibility and claim checks, especially when a $24.95 monthly entry plan meets their needs.

Hi, Moose covers a broader AEO workflow for most SMBs and agencies. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and Google AI Overviews. It also supports unlimited tracked prompts, configurable samples, on-demand checks, and five engines that users can run daily at no cost.

The desktop model gives Hi, Moose a different cost and data setup. It stores data in a local database, supports [local AI](https://himoose.com/local-ai/) models, and lets users bring an [OpenRouter](https://himoose.com/pricing/) key. The free plan does not expire or require a card, and local visibility runs stay unlimited. Teams that need vendor-hosted AI can choose managed plans instead.

Tracking only helps when it leads to a clear next step. Hi, Moose connects visibility data to page priorities, nine-category AEO audits, element-level rewrite suggestions, baseline comparisons, and approval-based publishing. Its [WordPress](https://himoose.com/publishing/) integration supports staging, production, rollback, patch history, and targeted edits. Webflow and Grav integrations add more publishing options.

Agencies also get practical reporting and client tools without an enterprise-only tier. Hi, Moose includes branded PDF visibility reports and audits, [white-label](https://himoose.com/for-agencies/) [audio](https://himoose.com/listen/) players, agency plans, and up to unlimited seats on paid managed plans. For buyers who need a web-only platform or a broad integration stack, Frase may remain the better fit. For teams that want local control, flexible AI costs, wider engine coverage, and a track-to-fix workflow, Hi, Moose offers the more complete alternative.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://frase.io
- https://docs.frase.io
- https://waikay.io