# Gumshoe vs Peec AI

Compare Gumshoe vs Peec AI features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/gumshoe-vs-peec-ai/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Gumshoe and Peec AI both help teams track how AI search tools mention their brands, competitors, and sources. A marketing team or agency may weigh them against each other when it needs to measure visibility in ChatGPT, Gemini, Claude, Perplexity, and Google AI results. The main differences fall under AI model coverage, prompt and conversation testing, visibility metrics, citation analysis, competitor research, and recommended actions. Gumshoe focuses on persona-based buyer conversations across 11 AI models, which can help teams see how different buyer types encounter brand recommendations. Peec AI focuses on analytics such as brand mentions, source citations, sentiment, position, and competitor [share of voice](https://himoose.com/monitoring/). The choice can also depend on how a team plans to use the data. Teams that want to test buyer-focused AI conversations may prefer Gumshoe’s simulation approach. Teams that need ongoing measurement of mentions, citations, and share of voice may look more closely at Peec AI’s reporting.

## At a glance

### Gumshoe

Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.

- Entry price: $99/mo
- Tracked prompts: 80/mo - 8 personas × 10 prompts
- Free trial: No trial - 1 free sample audit

### Peec AI

Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Gumshoe | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. |
| Peec AI | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - one free sample audit | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published - monthly only | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Flat monthly, billed per project | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate audit, URL and content caps | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - usage tab per workspace | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partial - partner discount, no separate plan | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | No | No | No |
| Free trial length | No trial - 1 free sample audit | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$299/mo + custom | $95–$795/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, JSON and API anytime | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | None published | Pursuing, not certified | Pending |
| ISO certification | None published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 11 claimed; ~8 families, 6 per audit | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | No - official APIs, interface spot-checks | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Enterprise only | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Paid add-on | Yes |
| Bing Copilot | Unclear - listed on one page only | Yes | Yes |
| DeepSeek | Yes | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 80/mo - 8 personas × 10 prompts | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - each prompt asked once per model | No - 1 run/day | Yes |
| Run cadence options | Monthly audit; weekly or daily snapshots | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Partial - within plan audit limits | No | Yes |
| Instant one-off check | No - free tools not launched | No | Yes |
| Prompt manager | Partial - generated from personas and topics | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes - automatic | Yes |
| Prompt categories and topics | Yes - topics per prompt | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per audit | No - set per project | Yes |
| Brand name variant support | Not published | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Not published | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - persona and topic gaps | No - from brand profile + search volume | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Yes - $299 plan | Yes - 0–100 | Yes |
| Average position / rank | Yes - rank per answer | Yes | Yes |
| Share of Voice | Yes - visibility percentage | Yes | Yes |
| Share of Mentions | Yes - leaderboard mention counts | Yes - "Visibility" | Yes |
| Share of Citations | Partial - source counts, no share metric | Yes | Yes |
| Narrative drift detection | Partial - theme and sentiment over runs | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Yes - every brand in the answers | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - $299 plan | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Up to 30 | Uncapped | 15 |
| Visibility gap analysis | Yes - persona, topic and competitor | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - per URL | Yes - 40+ bots | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, JSON, API, share links | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | No | No | Yes |
| Scheduled email reports | Partial - run-complete emails | No | Yes - paid, per-user opt-in |
| Action log with export | No | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | No - track + recommend only | Yes |
| Page-level AEO audit | Yes - 10–50 URLs/mo by plan | No | Yes |
| Scored categories | 6 named categories | 0 | 9 |
| Retrieval-readiness scoring | Partial - topics grouped by retrieval issue | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - page-level content plans | No | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Not published | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Entered URLs + site crawl | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - score history per page | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - audit gaps drive recommendations | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |

### CMS integration & publishing

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - flags gaps only | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled audits only | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Partial - audits run server-side | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - no real-world actions | MCP writes only | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled audits, not agents | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full audit transcripts kept | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit run history | No | Yes |

### Chat & assistant

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits URLs you enter | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | No - crawl feeds content audit only | No | Yes - on-device index |
| Topic coverage check | Yes - $299 plan | No | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes - content plans from audit gaps | No | Yes |
| Live SERP / PAA research | No | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Partial - brand voice style toggle | No | Yes |
| Brand truth profile | Not published | Partial - Brand Profile | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ format, no schema export | No | Yes - HTML and JSON-LD |
| Key points extraction | No - key points are a manual input | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - generated pieces stored per project | No | Yes |
| Export formats | Not published | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Not published | No | Yes |
| Deploy directly to CMS | No - manual publish | No | Yes |

### Content repurposing / audio

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawls the site for content gaps | No | Yes |
| Scheduled full-site crawl | Partial - monthly, $299 plan | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes - audited page list with scores | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - audit score history per page | No | Yes |

### Entity & knowledge graph

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | Partial - brand and attribute co-mentions | No | Yes |
| Salience scoring | Partial - theme frequency counts | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | MCP slash-commands only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Partial - audit-complete emails | No - product newsletter only | Yes |

### Teams & workspaces

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Unlimited - no per-seat fee | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - allowance sits on the project | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Partial - usage tab, not per member | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | Unlimited; each billed its own plan | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Prompts only | Yes |
| Per-project API keys | Not published | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Not published | Enterprise only | Roadmap |

### Agency & white-label

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No - stated as roadmap | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner discount on same plans | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | Yes - client workspaces, viewer role | Yes - client seats + pitch projects | No - clients are projects, no client logins |

### Integrations

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - AI Referrals | Roadmap |
| MCP connector support | Not published | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - read-only | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - community only | No |
| Zapier | No | No | No |
| Custom connection support | API and exports only | Generic log webhook | Yes - request a connection, paid plans |

### Platform & support

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | Not published | No | Yes |
| In-app help agent | Yes - AI chat with human handoff | Yes | Yes |
| Done-for-you service available | No - agency partner network | No - partner agency directory | Yes |

### Team

| Feature | Gumshoe | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Hi, Moose fits teams that want to track AI visibility and act on what they find in one tool. It covers the full track, fix, verify, and deploy loop. It can audit pages, compare verification runs against a baseline, prepare [element-level edits](https://himoose.com/use-cases/optimize-a-page-for-ai-search/), and publish approved changes through its WordPress, Webflow, or Grav connections. Gumshoe and Peec AI track visibility and recommend actions, but neither offers that full publishing path.

Cost and control also favor Hi, Moose for many SMBs and agencies. Its free plan has no expiry or card requirement, and every plan includes unlimited local daily visibility runs across five engines. Paid access starts at $39 per month on BYOK or $79 per month with AI included, compared with $99 for Gumshoe and $95 for Peec AI. Hi, Moose also supports OpenRouter keys, local models, and on-device AI inference, so users can run with no AI cost to Hi, Moose. Its [desktop app](https://himoose.com/downloads/) stores data locally and supports full backup and restore.

Gumshoe may suit teams that prefer a browser-based platform, want unlimited seats without a per-seat charge, or need its read-only public API. Peec AI may suit agencies that need client sub-accounts, uncapped competitor tracking, Google Analytics AI referral data, or its enterprise API and SSO options. Both also run in the browser, while Hi, Moose requires its Windows or macOS desktop app.

For teams that need more than reporting, Hi, Moose adds several practical paths from evidence to work. It captures live Google AI Mode grounding queries, supports on-demand checks and multiple run cadences, pulls prompt ideas from Google [Search Console](https://himoose.com/use-cases/chat-with-search-console/), and tracks 10 engines. It also offers evidence-tiered recommendations, a second-model QA pass, crawler-view screenshots, approval gates, patch history, and rollback for WordPress edits. Agencies can create white-label PDF reports and [audio](https://himoose.com/listen/) players, while teams can turn pages into embeddable audio in 24 languages.

Hi, Moose is a strong alternative when visibility tracking needs to lead to reviewed site changes, while keeping pricing and data control clear. Its founder also brings 15+ years of SEO and software engineering experience, which aligns with the product’s focus on practical SEO and AEO work for smaller teams.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://gumshoe.ai
- https://support.gumshoe.ai
- https://peec.ai
- https://docs.peec.ai