# OtterlyAI vs PromptWatch

Compare OtterlyAI vs PromptWatch features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/otterlyai-vs-promptwatch/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

OtterlyAI and PromptWatch both help teams measure how often AI search tools mention their brands, cite their websites, and surface competitors. Marketing teams and [agencies](https://himoose.com/for-agencies/) often compare them because each platform combines monitoring with tools meant to improve AI search visibility. The main differences come down to data sources, monitoring depth, research [workflows](https://himoose.com/workflows/), and content guidance. OtterlyAI brings prompt research, daily tracking, citation monitoring, and GEO recommendations into one platform. PromptWatch focuses on prompt and crawler-log data, then pairs citation, sentiment, and share-of-voice tracking with content agents. The right choice depends on whether your team needs a broader monitoring workflow or wants to work more closely with the data behind AI search responses.

## At a glance

### OtterlyAI

Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.

- Entry price: $29/mo
- Tracked prompts: 15–400; +100 at $99
- Free trial: 7 days

### PromptWatch

Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| OtterlyAI | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. |
| PromptWatch | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 7-day trial | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | No | 5 |
| Entry paid price | $29/mo | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Yes | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $95–$579/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not published | Pending |
| ISO certification | No - AWS data centers only | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Add-on, $29–$439/mo | Yes | Yes |
| Gemini | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | Yes | No - referral tracking only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - response cap by plan | Yes |
| Run cadence options | Daily only, not adjustable | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Not published | Yes |
| Instant one-off check | Yes - free web tools | Limited free brand report | Yes |
| Prompt manager | Yes | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes | Yes |
| Per-prompt model selection | No - set per report | No - set per monitor | Yes |
| Brand name variant support | Yes - variations + regex | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Yes | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes | Yes | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Yes | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | Partial - logo upload only | No - PDF export, no branding | Yes |
| Scheduled email reports | Partial - per-report notifications | Yes | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - no page audit step | Yes |
| Page-level AEO audit | Yes - one URL at a time | No - limited free tool only | Yes |
| Scored categories | 13 readiness + structured data | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No | Yes |

### CMS integration & publishing

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Log plugin only, no publishing | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | No | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole article | Yes |
| Preview before applying | No | Yes - $245+ tiers | Yes |
| Staging environment support | No | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $245+ tiers | Yes - always, including scheduled runs |

### Agentic capability

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - daily prompt runs only | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | No | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - run history | Yes |

### Chat & assistant

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | Partial - your own pages | Yes |
| Semantic search over your own site | No | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes | Yes - covered, partial or not covered |
| File attachments | No | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - preset skills | Yes - plus 6 presets |
| Image generation | No | Yes | Yes |

### Content generation

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Partial - fix brief from page audit | Yes | Yes |
| Live SERP / PAA research | No - fan-out queries only | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes - $245+ tiers | Yes |
| Brand voice grounding | No | Yes | Yes |
| Brand truth profile | Partial - names, domains, competitors | Partial - brand fields only | Yes |
| Internal linking placement | No | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | No | Not published | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Yes | Yes |
| Export formats | CSV, PDF | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes | Yes |
| Deploy directly to CMS | No | Yes | Yes |

### Content repurposing / audio

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | No | Yes - sitemap only | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | Yes | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | Partial - citation decay | Yes |

### Entity & knowledge graph

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No - external tools via API | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | No | Yes | Yes - posted to the inbox |

### Alerts & inbox

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | Partial - task board only | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | No | Yes - per project |
| Email digest | Partial - per-report notifications | Yes | Yes |

### Teams & workspaces

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Unlimited | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes | Yes |
| Per-member usage visibility | Not published | Partial - per-project only | Yes |
| Multi-project workspaces | Yes - $189+ | Yes | Yes |
| Projects included | 1 workspace on $29; unlimited above | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - restore deleted | Yes |
| Per-project API keys | Not published | No - org-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |

### Agency & white-label

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No - logo upload only | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | No - projects + guest seats | No - clients are projects, no client logins |

### Integrations

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | No - manual query import | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | No | Roadmap |
| MCP connector support | Yes - $189+ | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes | No - project keys for own plugins only |
| Slack | No - via API only | Yes | No |
| Zapier | Partial - via API and MCP | No | No |
| Custom connection support | Yes - log webhook + request form | Partial - logs only | Yes - request a connection, paid plans |

### Platform & support

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | No - help center and human chat | Yes | Yes |
| Done-for-you service available | No - partner agency directory | Yes | Yes |

### Team

| Feature | OtterlyAI | PromptWatch | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

OtterlyAI and PromptWatch both cover the core job of tracking AI search visibility. OtterlyAI may suit teams that need a browser-based platform, unlimited seats, or a public API and MCP access on higher plans. PromptWatch may suit agencies that need Slack, client-facing content workflows, or Webflow and Framer publishing on its $245+ tiers.

Hi, Moose fits teams that want to connect tracking to work on the site. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, and Google AI results. Five engines can run daily at no extra cost, with unlimited local runs on every plan. It also captures live Google AI Mode grounding searches, audits pages, grades retrieval readiness, prepares [element-level edits](https://himoose.com/use-cases/optimize-a-page-for-ai-search/), and compares verification runs against a baseline.

The cost model also gives smaller teams more control. Hi, Moose has a [free-forever plan](https://himoose.com/pricing/) with no card required. Paid plans start at $39 per month with BYOK, and users can connect an OpenRouter key to run with no AI cost to Hi, Moose. The app shows AI credit use, reset dates, and pace warnings. OtterlyAI and PromptWatch meter usage through prompts, add-ons, or agent credits, and neither supports BYOK.

Hi, Moose also keeps project data on the user’s device. Its Windows and macOS app supports local storage, local backups, [on-device AI](https://himoose.com/local-ai/) models, and exports in CSV, PDF, and DOCX. Teams that prefer a cloud-only browser app may favor OtterlyAI or PromptWatch. For SEO teams and agencies that need visibility data, evidence-based fixes, approval controls, and direct WordPress, Webflow, or Grav publishing in one tool, Hi, Moose covers a broader track-to-fix-to-verify workflow.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://otterly.ai
- https://help.otterly.ai
- https://promptwatch.com