# OtterlyAI vs Waikay

Compare OtterlyAI vs Waikay features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/otterlyai-vs-waikay/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

OtterlyAI and Waikay both help teams measure brand visibility in AI search, but they take different paths from tracking to action. Buyers often compare them when they need to see how tools such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude mention their brand and competitors. The main differences fall into platform coverage, monitoring depth, data model, and recommended actions. OtterlyAI combines prompt research, daily monitoring, website citation tracking, competitor visibility, and GEO content recommendations in one platform. Waikay centers its analysis on brand entities, checking how AI models describe a brand, flagging incorrect claims, comparing competitors, and prioritizing content and authority work. The right fit depends on the questions your team needs answered. Teams focused on prompt-level visibility and citations across Google AI search and other AI tools may lean toward OtterlyAI. Teams that want to audit AI-generated brand claims and manage entity accuracy may give Waikay closer attention.

## At a glance

### OtterlyAI

Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.

- Entry price: $29/mo
- Tracked prompts: 15–400; +100 at $99
- Free trial: 7 days

### Waikay

Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.

- Entry price: $24.95/mo
- Tracked prompts: 120–880 by plan; extras purchasable
- Free trial: None - free plan instead

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| OtterlyAI | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. |
| Waikay | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 7-day trial | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free web tools are one-off | 0 | 5 |
| Entry paid price | $29/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - ~15% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per-engine add-ons | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate prompt, audit, API, event caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner status on $189+ plans | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - referral program | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$489/mo + custom from $1,000 | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - on roadmap, no date | Not published | Pending |
| ISO certification | No - AWS data centers only | Not published - UK ICO registered | No |
| Local backup and restore | No - vendor-side daily backups | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 7 listed; 4 included, 3 paid add-ons | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - Claude via API; rest not stated | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Add-on, $29–$439/mo | Yes - API only | Yes |
| Gemini | Add-on, $9–$149/mo | Yes - API and scraped | Yes |
| Google AI Mode | Add-on, $9–$149/mo | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | Yes | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 15–400; +100 at $99 | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Not published | Yes |
| Run cadence options | Daily only, not adjustable | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | Yes - report updates | Yes |
| Instant one-off check | Yes - free web tools | No - project setup required | Yes |
| Prompt manager | Yes | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - tags + intent grouping | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - set per report | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes - variations + regex | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Yes - domain variations | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Partial - manual import, no connector | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor data in prompt research | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |

### Scoring & analysis

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and URL level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - brand coverage | Yes | Yes |
| Share of Citations | Yes | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment trend only | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes - promote any detected brand | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain, source types not published | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - citation and content gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | Partial - fan-out, not live grounding | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 19 bots, robots + live server | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Partial - logo upload only | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Partial - per-report notifications | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - recommendation to-do list | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | From prompt creation; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no fix or deploy step | Partial - no publishing step | Yes |
| Page-level AEO audit | Yes - one URL at a time | No | Yes |
| Scored categories | 13 readiness + structured data | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - per-category suggestions | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - static vs rendered compare, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL only | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run, no built-in compare | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - to-do and done | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - recommendations built from report data | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - PDF download, unbranded | No - unbranded share URL | Yes |

### CMS integration & publishing

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Log plugin only, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |

### Agentic capability

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No - data exposed to outside agents via MCP | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No - daily prompt runs only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI responses stored | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - report history only | Yes |

### Chat & assistant

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No - MCP server for outside assistants | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audits a URL you enter | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - citation and content gap reports | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Partial - fix brief from page audit | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No - fan-out queries only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | No | No | Yes |
| Brand truth profile | Partial - names, domains, competitors | Partial - checked and flagged claim list | Yes |
| Internal linking placement | No | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, PDF | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |

### Content repurposing / audio

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | No | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | No - single-URL audits, capped 1k–10k/mo | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Partial - crawled pages from logs, not managed | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |

### Entity & knowledge graph

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |

### Automation & workflows

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No - external tools via API | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - on/off per report | Not published | Yes - per project |
| Email digest | Partial - per-report notifications | Not published | Yes |

### Teams & workspaces

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Unlimited | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $0 | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared prompt pool | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - $189+ | Yes | Yes |
| Projects included | 1 workspace on $29; unlimited above | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |

### Agency & white-label

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No - logo upload only | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - logo only | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - partner status on $189+ | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |

### Integrations

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | No - manual query import | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No - GA4 setup guide only | No | Roadmap |
| MCP connector support | Yes - $189+ | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - $189+ | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No - via API only | No | No |
| Zapier | Partial - via API and MCP | Partial - via API, no native app | No |
| Custom connection support | Yes - log webhook + request form | Partial - JSON API only | Yes - request a connection, paid plans |

### Platform & support

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English) | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | No - help center and human chat | No - live chat with staff | Yes |
| Done-for-you service available | No - partner agency directory | Yes - entity map managed service | Yes |

### Team

| Feature | OtterlyAI | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

OtterlyAI and Waikay both suit teams that want a browser-based AI visibility platform. OtterlyAI may be the better fit for teams that need a public API, MCP access, or unlimited seats on its plans. Waikay may suit teams that prefer its entity-first claim checks, a browser app, and monthly credit plans starting at $24.95.

Hi, Moose fits teams that need to move from tracking to page changes in one tool. It tracks 10 engines, including Grok, DeepSeek, and Meta AI, while five engines can run locally without an API. It also supports on-demand checks, multiple daily or scheduled runs, no hard prompt limit, Google [Search Console](https://himoose.com/use-cases/chat-with-search-console/) prompt ideas, citation and narrative analysis, and page-level AEO audits.

The desktop model also gives Hi, Moose a different privacy and cost setup. It stores data in a local device database, supports local AI models, and offers a [free-forever plan](https://himoose.com/pricing/) with no card required. Paid users can use included AI credits or connect an OpenRouter key. The BYOK option starts at $39 per month and can reduce the vendor AI cost to $0.

Hi, Moose also closes steps that the other two leave to separate tools or manual work. It can prepare [element-level changes](https://himoose.com/use-cases/optimize-a-page-for-ai-search/), run a second-model QA pass, compare verification audits against a baseline, and publish approved edits through WordPress, Webflow, or Grav connections. For agencies, it adds white-label PDF reports, agency tiers, scheduled reports, and white-label [audio](https://himoose.com/listen/) players.

Choose OtterlyAI or Waikay if browser access, API access, or their specific reporting models matter most. Choose Hi, Moose if your team needs [local-first](https://himoose.com/local-ai/) AI visibility tracking, transparent usage controls, and an approval-based path from finding an issue to fixing it.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://otterly.ai
- https://help.otterly.ai
- https://waikay.io