# PromptWatch vs Peec AI

Compare PromptWatch vs Peec AI features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/promptwatch-vs-peec-ai/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

PromptWatch and Peec AI both help teams track how brands appear across AI search tools, including ChatGPT, Google AI, Perplexity, and Gemini. Teams often compare them when they need to measure AI visibility, understand which sources shape AI answers, and decide what to improve next. The main differences fall into data sources, reporting depth, citation analysis, content [workflows](https://himoose.com/workflows/), and action planning. PromptWatch combines visibility tracking with real prompt and crawler-log data, citation analysis, and content agents for teams that want help creating content AI systems may cite. Peec AI focuses on analytics that connect mentions, citations, sentiment, position, and competitor [share of voice](https://himoose.com/monitoring/) to prioritized actions. The right choice depends on whether your team needs deeper prompt and crawler data with content support, or a reporting-led view of brand performance and competitor activity.

## At a glance

### PromptWatch

Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Peec AI

Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| PromptWatch | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. |
| Peec AI | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | Yes - free limited tier | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 | 5 |
| Entry paid price | $95/mo | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | No | No | No |
| Free trial length | 7 days | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $95–$795/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Pursuing, not certified | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 11 listed; max 4 per plan | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Enterprise only | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Paid add-on | Yes |
| Bing Copilot | No - referral tracking only | Yes | Yes |
| DeepSeek | Yes | Enterprise only | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 50–350 | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | No - 1 run/day | Yes |
| Run cadence options | Daily | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Limited free brand report | No | Yes |
| Prompt manager | Yes | Yes | Yes |
| Branded vs non-branded classification | Yes | Yes - automatic | Yes |
| Prompt categories and topics | Yes | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per monitor | No - set per project | Yes |
| Brand name variant support | Yes | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | No - from brand profile + search volume | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - "Visibility" | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Uncapped | 15 |
| Visibility gap analysis | Yes | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | Yes | Yes | Yes |
| AI Mode grounding queries capture | No | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | Yes - 40+ bots | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | No | Yes |
| Scheduled email reports | Yes | No | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | No - track + recommend only | Yes |
| Page-level AEO audit | No - limited free tool only | No | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Yes | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |

### CMS integration & publishing

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - $245+ tiers | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No | Yes |
| Preview before applying | Yes - $245+ tiers | No | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | MCP writes only | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | Yes | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | No | Yes |

### Chat & assistant

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - your own pages | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | Partial - sitemap only | No | Yes - on-device index |
| Topic coverage check | Yes | No | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | No | Yes |

### Content generation

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes | No | Yes |
| Live SERP / PAA research | Yes | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | No | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Partial - brand fields only | Partial - Brand Profile | Yes |
| Internal linking placement | Yes | No | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Not published | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |

### Content repurposing / audio

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap only | No | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | No | Yes |

### Entity & knowledge graph

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | No | Yes - daily to monthly |
| Workflow reports | Yes | MCP slash-commands only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - task board only | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes | No - product newsletter only | Yes |

### Teams & workspaces

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 2 / 5; 10 agency | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Partial - per-project only | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Prompts only | Yes |
| Per-project API keys | No - org-level keys | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |

### Agency & white-label

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | Yes - client seats + pitch projects | No - clients are projects, no client logins |

### Integrations

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - AI Referrals | Roadmap |
| MCP connector support | Yes | Yes | Partial - Webflow connects over MCP |
| Public API | Yes | Enterprise only | No - project keys for own plugins only |
| Slack | Yes | No - community only | No |
| Zapier | No | No | No |
| Custom connection support | Partial - logs only | Generic log webhook | Yes - request a connection, paid plans |

### Platform & support

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes | Yes | Yes |
| Done-for-you service available | Yes | No - partner agency directory | Yes |

### Team

| Feature | PromptWatch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Hi, Moose fits teams that need to track AI visibility and act on what they find. It tracks 10 engines, includes five that it can collect locally, and supports unlimited tracked prompts on every plan. Teams can run checks on demand, choose models per prompt, and schedule runs multiple times per day, weekly, or monthly.

The platform also covers work that PromptWatch and Peec AI do not list: page-level AEO audits across nine scored categories, element-level rewrite suggestions, baseline-to-verification re-runs, and CMS publishing with an approval gate. Its [WordPress](https://himoose.com/publishing/) integration supports staging, one-click rollback, patch history, and targeted page edits. Hi, Moose also captures Google AI Mode grounding queries, checks Bing indexing and AI crawler access, and can store data in a local device database.

Cost and data control may matter most to small teams. Hi, Moose offers a [free-forever plan](https://himoose.com/pricing/) with no card, unlimited local daily visibility runs, and five engines free to run daily. Paid entry starts at $39 per month on BYOK, versus $95 per month for both PromptWatch and Peec AI. Hi, Moose supports OpenRouter BYOK and on-device models, so users can run with no AI cost to the vendor. Its usage dashboard shows the percentage used, reset date, and a pace warning.

PromptWatch may suit teams that need a browser-based platform, Slack support, a public API, or client access through guest seats. It also offers CSV, XLSX, and API exports. Peec AI may suit [agencies](https://himoose.com/for-agencies/) that need unlimited seats, client sub-accounts, Google Analytics AI referral data, or an enterprise API. Both competitors provide AI visibility tracking, citation analysis, sentiment, share of voice, and competitor analysis.

Hi, Moose makes the stronger choice for buyers who want a desktop, local-first tool that connects tracking to audits, content work, verification, and approved publishing. Founder Sam Morris brings 15+ years of SEO and software engineering experience, which aligns with the platform’s focus on practical AEO work for SMBs and the agencies that serve them.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://promptwatch.com
- https://peec.ai
- https://docs.peec.ai