# PromptWatch vs Scrunch

Compare PromptWatch vs Scrunch features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/promptwatch-vs-scrunch/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

PromptWatch and Scrunch both help brands track how AI search tools mention, cite, and recommend them. Teams often compare them when they need to measure visibility across platforms such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The main differences fall into four areas: data sources, reporting depth, content optimization, and site delivery for AI agents. PromptWatch focuses on prompt data, crawler logs, citation analysis, and content agents that help teams create content AI systems may cite. Scrunch combines visibility and citation tracking with AI referral traffic data and an Agent Experience Platform that can give AI agents an optimized version of a site. The right choice depends on whether your team needs deeper prompt and citation research, content guidance, AI referral reporting, or control over the experience AI agents receive from your site.

## At a glance

### PromptWatch

Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Scrunch

Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.

- Entry price: $250/mo annual; $300 monthly
- Tracked prompts: 350 / 700 custom; +1,000 / 2,500 preset
- Free trial: 7 days, no card

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| PromptWatch | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. |
| Scrunch | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | Yes - free limited tier | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 | 5 |
| Entry paid price | $95/mo | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - up to 20% referral | Yes |
| Annual contract required | No | No - monthly at higher rate | No |
| Free trial length | 7 days | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $250–$500/mo + custom Enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | SOC 2 Type II | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 11 listed; max 4 per plan | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes | Yes - newest addition | Yes |
| Bing Copilot | No - referral tracking only | Yes | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | Yes | Yes | Yes |
| Tracked prompts included | 50–350 | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | Not published | Yes |
| Run cadence options | Daily | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | Limited free brand report | No - free prompt generator only | Yes |
| Prompt manager | Yes | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Yes | Yes | Yes |
| Prompt categories and topics | Yes | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | No - set per monitor | Yes - variants per platform | Yes |
| Brand name variant support | Yes | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Yes | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - positive, mixed, negative | Yes |
| Average position / rank | Yes | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | Yes | Yes - per detected change | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | No - unbranded snapshot | Yes |
| Scheduled email reports | Yes | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | Not published | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | No - limited free tool only | Yes | Yes |
| Scored categories | 0 | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | Yes | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - unbranded PDF | Yes |

### CMS integration & publishing

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - $245+ tiers | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No - edits bot-only copy | Yes |
| Preview before applying | Yes - $245+ tiers | Yes - side-by-side diff | Yes |
| Staging environment support | No - lands as CMS draft | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | Yes - or set to auto-approve | Yes - always, including scheduled runs |

### Agentic capability

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | Yes | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | Partial - audit and deploy history | Yes |

### Chat & assistant

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | Not published | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - your own pages | Partial - audit fetches only | Yes |
| Semantic search over your own site | Partial - sitemap only | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Yes | Yes | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | No | Yes |

### Content generation

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Yes | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes | Partial - custom instructions per page | Yes |
| Brand truth profile | Partial - brand fields only | Yes - internal sources of truth | Yes |
| Internal linking placement | Yes | Not published | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Not published | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | Yes - interactive editor | Yes |
| Deploy directly to CMS | Yes | No - announced, not shipped | Yes |

### Content repurposing / audio

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap only | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - priority flags per page | Yes |
| Batched change digests | No | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | Partial - last-indexed timestamp | Yes |

### Entity & knowledge graph

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | Yes | Partial - pipeline status + webhooks | Yes - posted to the inbox |

### Alerts & inbox

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - task board only | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Yes | Yes - real-time, daily or weekly | Yes |

### Teams & workspaces

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 2 / 5; 10 agency | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes | Yes |
| Per-member usage visibility | Partial - per-project only | Not published | Yes |
| Multi-project workspaces | Yes | Agency and Enterprise only | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Partial - archive via API | Yes |
| Per-project API keys | No - org-level keys | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise; Google SSO all plans | Roadmap |

### Agency & white-label

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | Yes - guest role per brand | No - clients are projects, no client logins |

### Integrations

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes | Enterprise only | No - project keys for own plugins only |
| Slack | Yes | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | Partial - logs only | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |

### Platform & support

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English) | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No - status page only | No - status page only | Yes |
| In-app help agent | Yes | Yes - assistant reads help docs | Yes |
| Done-for-you service available | Yes | Partial - CS and partner agencies | Yes |

### Team

| Feature | PromptWatch | Scrunch | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

PromptWatch and Scrunch both cover core [AI visibility](https://himoose.com/monitoring/) tracking. PromptWatch may suit teams that need a browser-based tool, a public API, or Slack alerts. Scrunch may suit larger organizations that need SOC 2 Type II certification, GA4 data, client sub-accounts, or bot-specific site experiences.

Hi, Moose fits teams that want broader work from one [desktop app](https://himoose.com/downloads/) at a lower entry cost. Its free plan has no expiry or card requirement, and it includes unlimited local daily visibility runs. Paid plans start at $39 per month with BYOK or $79 per month with AI included, compared with $95 for PromptWatch and $250 annually billed for Scrunch. The OpenRouter BYOK option also lets teams run with no AI cost to Hi, Moose.

The platform tracks 10 engines, supports no hard prompt limit, and lets users choose models per prompt and run checks on demand or several times per day. It also goes beyond monitoring: teams can audit pages across nine AEO categories, review [element-level changes](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) with evidence tiers, verify results against a baseline, and publish approved edits through [WordPress](https://himoose.com/publishing/), Webflow, or Grav. WordPress users can stage changes, promote them to production, and roll them back.

Hi, Moose also keeps project data in a local device database, supports local backup and restore, and offers on-device AI models. That model will not fit teams that require browser-only access, formal SOC 2 certification today, a public API, or client logins. For SMBs and [agencies](https://himoose.com/for-agencies/) that want visibility tracking, page fixes, content work, and controlled publishing without enterprise pricing, Hi, Moose offers the more complete day-to-day workflow.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://promptwatch.com
- https://scrunch.com
- https://developers.scrunch.com
- https://helpcenter.scrunchai.com