# PromptWatch vs Semrush AI Visibility Toolkit

Compare PromptWatch vs Semrush AI Visibility Toolkit features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/promptwatch-vs-semrush-ai-visibility-toolkit/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

PromptWatch and Semrush AI Visibility Toolkit both help teams track how often AI search tools mention and cite their brands. They also show competitor visibility across tools such as ChatGPT, Gemini, and Google AI Overviews. This overlap makes them a practical comparison for SEO teams and agencies that need to monitor AI search alongside their content work. The main differences fall into data sources, platform coverage, reporting depth, and workflow. PromptWatch combines prompt data and crawler-log data with citation analysis, sentiment tracking, [share of voice](https://himoose.com/monitoring/), and content agents. Semrush AI Visibility Toolkit combines prompt-level brand, competitor, citation, and audience insights with Semrush’s established SEO data. Your choice may depend on whether you need a focused AI visibility platform or AI visibility data within a wider SEO platform.

## At a glance

### PromptWatch

Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Semrush AI Visibility Toolkit

Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.

- Entry price: $99/mo per domain
- Tracked prompts: 25; +50 for $60/mo
- Free trial: 0 - demo reports only

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| PromptWatch | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. |
| Semrush AI Visibility Toolkit | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | Yes - free limited tier | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | No | 0 - free checker is one-off | 5 |
| Entry paid price | $95/mo | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes (~2 months free) | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + agent credits | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter agents only | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - 3 tiers | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes | Yes |
| Annual contract required | No | Partial - $99 rate is annual-billed | No |
| Free trial length | 7 days | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $95–$579/mo + custom | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/XLSX/API anytime | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 11 listed; max 4 per plan | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - LLM UI scraping | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | No | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Partial - research reports only | Yes |
| Grok | Yes | No | Yes |
| Bing Copilot | No - referral tracking only | No - separate enterprise product | Yes |
| DeepSeek | Yes | No | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 50–350 | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | No - response cap by plan | No - 1 run/day | Yes |
| Run cadence options | Daily | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Limited free brand report | Yes - free web checker | Yes |
| Prompt manager | Yes | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Yes | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | No - set per monitor | No - one engine per campaign | Yes |
| Brand name variant support | Yes | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Partial - 1 site per project | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - competitor research report | Yes |
| Perplexity | Yes | Partial - brand reports only | Yes |

### Scoring & analysis

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Yes | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes | Yes - 0–100 visibility score | Yes |
| Share of Citations | Yes | Partial - citation share by domain | Yes |
| Narrative drift detection | Partial - sentiment only | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | Not published | 9 in brand reports | 15 |
| Visibility gap analysis | Yes | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | Yes | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes | Yes - in brand reports | Yes |
| Data export | Yes - CSV, XLSX, API | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | No - PDF export, no branding | Add-on, $20/mo | Yes |
| Scheduled email reports | Yes | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - task board only | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no page audit step | No - no fix or deploy step | Yes |
| Page-level AEO audit | No - limited free tool only | No - site-level score, 100 pages | Yes |
| Scored categories | 0 | 0 - single composite score | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - page-level rewrite | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-run gap analysis | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Yes | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | Add-on, $20/mo | Yes |

### CMS integration & publishing

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - $245+ tiers | No - separate content product | Yes - official plugin, production and staging |
| Webflow | Yes - $245+ tiers | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - $245+ tiers | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - publishes whole article | No | Yes |
| Preview before applying | Yes - $245+ tiers | No | Yes |
| Staging environment support | No - lands as CMS draft | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No | Yes - FAQPage schema |
| Publish approval gate | Yes - $245+ tiers | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | Partial - chat agent only | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Content runs on a schedule | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - $245+ tiers | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | Yes | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - 5–10 articles/mo, $245+ | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | No | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | Partial - run history | No | Yes |

### Chat & assistant

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - archived chats | No | Yes - semantic search over past chats |
| Live web search | Not published | No | Yes |
| Fetch and read URLs | Partial - your own pages | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | Partial - sitemap only | No | Yes - on-device index |
| Topic coverage check | Yes | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | Partial - knowledge base docs | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Partial - preset skills | No | Yes - plus 6 presets |
| Image generation | Yes | No - separate content product | Yes |

### Content generation

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes | No - separate content product | Yes |
| Live SERP / PAA research | Yes | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - $245+ tiers | No | Yes |
| Brand voice grounding | Yes | No | Yes |
| Brand truth profile | Partial - brand fields only | No - brand name and domain only | Yes |
| Internal linking placement | Yes | No | Yes |
| Featured image generation | Yes | No | Yes |
| FAQ generation with schema export | Not published | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes | No | Yes |
| Export formats | MD, HTML, PDF, CSV, XLSX | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes | No | Yes |
| Deploy directly to CMS | Yes | No | Yes |

### Content repurposing / audio

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap only | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Partial - sitemap, not full crawl | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | No | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - citation decay | Partial - crawl-to-crawl changes | Yes |

### Entity & knowledge graph

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - task templates | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - $245+ tiers | No | Yes - daily to monthly |
| Workflow reports | Yes | No - scheduled exports only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - task board only | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes | Yes - scheduled exports | Yes |

### Teams & workspaces

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 2 / 5; 10 agency | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Partial - per-project only | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes | No - 1 folder | Yes |
| Projects included | 1 / 2 / 5; unlimited agency | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - restore deleted | Not published | Yes |
| Per-project API keys | No - org-level keys | No - account-level | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |

### Agency & white-label

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | Partial - dashboard only, agency tiers | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - 3 tiers | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | No - projects + guest seats | No - client portal discontinued | No - clients are projects, no client logins |

### Integrations

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | No | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Yes | No - separate SEO plan | No - project keys for own plugins only |
| Slack | Yes | No | No |
| Zapier | No | No | No |
| Custom connection support | Partial - logs only | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |

### Platform & support

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English) | 14 | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | Yes | No - partner agency directory | Yes |

### Team

| Feature | PromptWatch | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

PromptWatch suits teams that need a browser-based platform, a public API, or Slack support. Semrush AI Visibility Toolkit can also fit teams already invested in Semrush data and [workflows](https://himoose.com/workflows/). Both track core AI visibility signals, including mentions, citations, competitors, and prompt performance.

Hi, Moose fits buyers who need to track visibility and act on the findings in one tool. It covers 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, and Meta AI. It also supports unlimited tracked prompts, on-demand checks, and schedules that run multiple times a day.

The pricing model also gives smaller teams more control. Hi, Moose has a free-forever plan with no card required, and its paid plans start at $39 per month with BYOK. Teams can use an OpenRouter key or local models, which can reduce AI costs to $0 for the vendor. The platform shows credit use, reset dates, and pace warnings in the app.

Hi, Moose also takes a local-first approach that the two cloud tools do not offer. The Windows and macOS app stores data in a local database and supports full local backup and restore. It can run three [local model](https://himoose.com/local-ai/) sizes on-device, while web-based engine checks still need an internet connection.

For teams that want to improve pages after finding a visibility gap, Hi, Moose provides the fuller workflow. It tracks visibility, audits individual pages across nine scored categories, prepares [element-level changes](https://himoose.com/use-cases/optimize-a-page-for-ai-search/), verifies results against a baseline, and can stage approved edits in WordPress. It also captures AI Mode grounding queries, checks Bing index status, and tests AI crawler access.

Agencies can use branded PDF reports, agency plans, shared allowances, and white-label [audio](https://himoose.com/listen/) players. Hi, Moose does not offer a public API, Slack, Zapier, or client sub-accounts, so those needs may point to PromptWatch or another platform. For most SMB SEO teams and agencies, Hi, Moose combines broader engine coverage, local data control, flexible AI costs, and page-level action tools at a lower entry price than PromptWatch or Semrush AI Visibility Toolkit.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://promptwatch.com
- https://semrush.com