# Qwairy vs Bluefish AI

Compare Qwairy vs Bluefish AI features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/qwairy-vs-bluefish-ai/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Qwairy and Bluefish AI both help teams track how AI search tools mention, cite, and describe their brands. Buyers often compare them when they need one place to measure visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI results. The main differences come down to target customer, platform scope, and workflow. Qwairy serves SEO teams, brands, and agencies that need AI visibility tracking alongside competitor analysis, sentiment data, content opportunities, technical site checks, and AI traffic measurement. Bluefish AI focuses on enterprise marketing, search, content, and commerce teams. Its platform includes AI visibility and GEO optimization, with added focus on brand accuracy and [agentic](https://himoose.com/seo-ai-agent/) commerce. Pricing, reporting needs, site-level SEO work, and the role AI commerce plays in a team’s plans can also shape the choice.

## At a glance

### Qwairy

Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.

- Entry price: €79/mo; €65/mo annual
- Tracked prompts: 100 / 300 / 800; unlimited on top tier
- Free trial: None - free plan instead

### Bluefish AI

Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.

- Entry price: Not published - quote only
- Tracked prompts: Not published
- Free trial: None - closed pilot only

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Qwairy | Yes. |
| Bluefish AI | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | Yes - 120 credits, no card | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | €79/mo; €65/mo annual | Not published - quote only | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free (~17%) | Not published | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Tiered plans + credits | Custom contract; per brand and seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Yes - credits | No - no published unit | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - balance + usage page | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - from €99/mo | No | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - 20% for 12 months | No | Yes |
| Annual contract required | No - monthly available | Not published - annual reported | No |
| Free trial length | None - free plan instead | None - closed pilot only | n/a - free plan, no expiry |
| Paid plans pricing range | €79–€449/mo + custom | Not published; $150k–$500k/yr estimated | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS, EU hosting | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - CSV/API while active | Not published - export tier-gated | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not certified - audit in progress | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side only | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 10 | 5 named; plus Amazon Rufus | 10; 5 of them also collected locally |
| Real consumer-surface capture | Partial - 7 scraped UIs, rest via API | Not published | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - UI and API | Yes | Yes |
| Claude | Yes - API only | Yes - depth questioned in reviews | Yes |
| Gemini | Yes - UI and API | Partial - named only as "Google AI" | Yes |
| Google AI Mode | Yes | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes - UI and API | No | Yes |
| Bing Copilot | Yes - UI only | Third-party reports only | Yes |
| DeepSeek | Yes - API only | No | Yes |
| Meta AI | No | Named in 2025, not since | Yes |
| Tracked prompts included | 100 / 300 / 800; unlimited on top tier | Not published | No hard limit on any plan |
| Samples per prompt configurable | Yes - up to 20 per run | Not published | Yes |
| Run cadence options | Daily, weekly, monthly, manual | Not published - daily reported | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes | Not published | Yes |
| Instant one-off check | Yes - free public audit tool | No - no free tool | Yes |
| Prompt manager | Yes - bulk edit, tags, funnel | Yes - you supply the prompts | Yes |
| Branded vs non-branded classification | Not published - funnel stages instead | Not published | Yes |
| Prompt categories and topics | Yes - 5 topics max, unlimited tags | Yes - topics and audience segments | Yes |
| Per-prompt model selection | Partial - per-prompt cadence, models per run | Not published | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one domain per workspace | Not published - priced per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | Partial - method not published | Yes |
| Perplexity | Yes - UI and API | Yes | Yes |

### Scoring & analysis

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - source-level scoring | Yes - domain and page level |
| Sentiment scoring | Yes - 0–100 plus label | Yes | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - mention rate | Yes | Yes |
| Share of Citations | Yes - citation rate | Yes | Yes |
| Narrative drift detection | Yes - monthly perception snapshots | Yes - narrative tracking | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - private beta, Growth+ | Yes - claims vs first-party facts | Yes |
| Untracked brand extraction | Yes - auto competitor detection | Not published | Yes - with sentiment and average rank |
| Cited source categorization | Yes - type, authority, social/shopping/local | Partial - owned vs earned grouping | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Auto-detected, uncapped; 10 in compare view | Not published | 15 |
| Visibility gap analysis | Yes | Yes - narrative and source gaps | Yes |
| ChatGPT fan-out capture | Yes | Not published | Yes |
| AI Mode grounding queries capture | Not published | No | Yes - the live grounding searches |
| Bing Index probe | Partial - Bing Webmaster Tools connection | No | Yes |
| AI crawler access check | Yes - 63 crawlers vs robots.txt | No | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - weekly email and assistant | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Partial - CSV and API, tier-gated | Yes - CSV |
| Branded PDF report | Partial - branding on Enterprise/Agency Custom | No | Yes |
| Scheduled email reports | Partial - weekly only, no cadence choice | Partial - ranked alerts | Yes - paid, per-user opt-in |
| Action log with export | Yes - action history via API | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published - 90-day default range | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | No - no page fix or deploy step | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | 4 | 0 | 9 |
| Retrieval-readiness scoring | Yes - AEO score plus crawler access | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Yes - tier, score, raw signals | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - issue list, not rewrites | No - content guidance only | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Sitemap pages, robots.txt, llms.txt | n/a - no page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Yes - 90-day re-measure after completion | Partial - campaign-level measurement | Yes - compares against the baseline |
| Recommendation status tracking | Yes - accept, start, done, decline | Partial - ranked recommendation queue | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - source impact scoring | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Yes | No | Yes - protect, balanced or expand |
| Branded audit PDF | Partial - branding on Enterprise/Agency Custom | n/a - no page audit | Yes |

### CMS integration & publishing

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Crawler log forwarding only, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No - product feeds, not the CMS | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No - generates snippet to paste | No | Yes - FAQPage schema |
| Publish approval gate | No | n/a - never publishes to your site | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No - read-only analysis assistant | No - despite the naming | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - scheduled runs and detectors | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - scheduled monitoring only | No | Yes - with notify on completion |
| Approval gate before real-world actions | No - takes no external actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No | No - scheduled prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Partial - saved articles and exports | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - full answers and cited sources | Partial - stored AI responses | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit, export, action history | No | Yes |

### Chat & assistant

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes - read-only over workspace data | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - ingests your own content | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Yes - coverage metric and gap views | Partial - narrative gap reports | Yes - covered, partial or not covered |
| File attachments | No | Partial - brand documents ingested | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No - 36 preset prompt templates | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes - 50 credits each | No | Yes |
| Live SERP / PAA research | Partial - optional Perplexity research pass | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Partial - audience personas only | Partial - brand facts, no generation | Yes |
| Brand truth profile | Yes - beta, Growth+ | Yes - verified brand fact library | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ block plus schema stub | No | Yes - HTML and JSON-LD |
| Key points extraction | Partial - optional summary block | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Partial - article list, readable via API | No | Yes |
| Export formats | Markdown; CSV for data | CSV, API | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - edit outline, regenerate sections | No | Yes |
| Deploy directly to CMS | No - pull via API only | No | Yes |

### Content repurposing / audio

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap sync | No | Yes |
| Scheduled full-site crawl | Partial - manual sync, per-page audits | No | Yes - weekly or on demand |
| Monitored page management | Yes - favorites, filters, re-audit | Partial - content you submit, not crawled | Yes |
| Batched change digests | Partial - weekly email, not page diffs | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - freshness in content score | No | Yes |

### Entity & knowledge graph

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No - structured brand data only | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | Partial - brand data sent to LLM providers | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Not published - weekly report only | Partial - risk and inaccuracy alerts | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Partial - prioritized plan, executed manually | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No - capacity is a ranking input only | No | Yes - daily to monthly |
| Workflow reports | No | Partial - daily ranked recommendations | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - action triage queue | Partial - notification feed | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No - single on/off toggle | Partial - severity-scored, not user-set | Yes - per project |
| Email digest | Yes - weekly, fixed cadence | Not published | Yes |

### Teams & workspaces

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | Unlimited | Not published - per seat | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | 0 | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - credits pooled | n/a - no published allowance | Yes |
| Per-member usage visibility | Partial - per sub-team, not per person | Not published | Yes |
| Multi-project workspaces | Yes - from €199/mo | Partial - per brand, priced separately | Yes |
| Projects included | 1 / 5 / 20 / unlimited | Not published - priced per brand | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Yes | Not published | Yes |
| Per-project API keys | No - team-level keys | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only - OIDC | Partial - Google Workspace reported | Roadmap |

### Agency & white-label

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Enterprise / Agency Custom | No | Yes - visibility report and audit |
| Custom logo, color and link | Enterprise - logo and custom domain | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from €99/mo | No | Yes - four tiers |
| Client sub-accounts | Yes - sub-teams and viewer roles | No | No - clients are projects, no client logins |

### Integrations

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | Not published | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 plus 5 others | Not published - GA4 reported | Roadmap |
| MCP connector support | Yes - 46 read-only tools | No | Partial - Webflow connects over MCP |
| Public API | Yes - Growth and above | Partial - no public docs, tier-gated | No - project keys for own plugins only |
| Slack | Listed as live, not documented | Not published - reported | No |
| Zapier | No | No | No |
| Custom connection support | Partial - webhooks (Enterprise), HTTP log ingest | Partial - brand data feeds, undocumented | Yes - request a connection, paid plans |

### Platform & support

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | Not published - tracks 45+ languages | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - docs troubleshooting only | No | Yes |
| In-app help agent | Yes - assistant can search docs | No | Yes |
| Done-for-you service available | Partial - partner agencies, no in-house service | Yes - managed onboarding and advisory | Yes |

### Team

| Feature | Qwairy | Bluefish AI | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Yes. | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Qwairy is a sensible pick for teams that need a browser-based platform, a public API, or unlimited seats from the start. It also offers strong visibility tracking, scheduled monitoring, and agency sub-accounts. Bluefish AI may suit large enterprises that want managed onboarding and advisory support, although it does not publish pricing and does not offer a free plan.

Hi, Moose fits small businesses, agencies, and SEO teams that want to move from AI visibility data to approved site changes in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Grok, Bing Copilot, Google AI Mode, and AI Overviews. It supports unlimited tracked prompts, on-demand checks, and five engines that users can run daily at no added cost.

The desktop model gives Hi, Moose a different trade-off. The app stores data locally, supports [on-device](https://himoose.com/local-ai/) models, and lets users back up and restore their own data. Teams can use OpenRouter through BYOK plans from $39 per month, or run local models with $0 AI cost to Hi, Moose. A [free-forever plan](https://himoose.com/pricing/) also includes unlimited local visibility runs.

Hi, Moose also covers work that Qwairy and Bluefish AI do not publish or do not offer: page-level audits across nine scored categories, [element-level](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) rewrite suggestions, baseline verification, and approval-gated publishing to [WordPress](https://himoose.com/publishing/), Webflow, and Grav. For teams that need browser access, a public API, or client sub-accounts, Qwairy may be the better fit. For most buyers who need transparent pricing, local data control, AI visibility tracking, and a practical path from finding an issue to staging a fix, Hi, Moose offers the broader working set.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://qwairy.co
- https://docs.qwairy.co
- https://bluefishai.com