# Scrunch vs Peec AI

Compare Scrunch vs Peec AI features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/scrunch-vs-peec-ai/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Scrunch and Peec AI both help brands track how AI search tools describe, cite, and recommend them. Teams often compare them when they need clearer reporting on visibility in platforms such as ChatGPT, Google AI, Perplexity, and Gemini, but want to choose the right level of analysis and action support. The main differences fall under platform focus, data coverage, reporting depth, and workflow. Peec AI centers on AI search analytics, including brand mentions, source citations, sentiment, answer position, and competitor [share of voice](https://himoose.com/monitoring/). It turns those findings into prioritized actions for marketing teams and [agencies](https://himoose.com/for-agencies/). Scrunch covers visibility and citations too, while adding AI referral traffic monitoring and its Agent Experience Platform. That platform serves AI agents an optimized version of a site without changing the version human visitors see. The comparison often comes down to whether a team primarily needs AI search measurement or also wants tools to shape how AI agents access its website.

## At a glance

### Scrunch

Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.

- Entry price: $250/mo annual; $300 monthly
- Tracked prompts: 350 / 700 custom; +1,000 / 2,500 preset
- Free trial: 7 days, no card

### Peec AI

Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Scrunch | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. |
| Peec AI | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 7-day trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $250/mo annual; $300 monthly | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 17% | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + per seat | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompts, personas, audits, seats | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published - CS contacts you at limits | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Partner Program | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes - up to 20% referral | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | No - monthly at higher rate | No | No |
| Free trial length | 7 days, no card | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $250–$500/mo + custom Enterprise | $95–$795/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, XLSX, API while active | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Pursuing, not certified | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side only | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 9 | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Mixed - browser automation + platform APIs | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Enterprise only | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | Yes - newest addition | Paid add-on | Yes |
| Bing Copilot | Yes | Yes | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | Yes | No | Yes |
| Tracked prompts included | 350 / 700 custom; +1,000 / 2,500 preset | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | Not published | No - 1 run/day | Yes |
| Run cadence options | Not published - reported ~3 days | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published - reported available | No | Yes |
| Instant one-off check | No - free prompt generator only | No | Yes |
| Prompt manager | Yes - variants, tags, templates | Yes | Yes |
| Branded vs non-branded classification | Yes | Yes - automatic | Yes |
| Prompt categories and topics | Yes - topics, personas, funnel stage | Yes - topics + tags | Yes |
| Per-prompt model selection | Yes - variants per platform | No - set per project | Yes |
| Brand name variant support | Yes - sub-brands tracked separately | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one primary domain per brand | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - via MCP + external GSC tool | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes | No - from brand profile + search volume | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Yes - positive, mixed, negative | Yes - 0–100 | Yes |
| Average position / rank | Yes - top, middle, bottom | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - "Visibility" | Yes |
| Share of Citations | Yes | Yes | Yes |
| Narrative drift detection | Partial - sentiment over time | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Partial - new-entity signals | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - brand, competitor, third-party | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Uncapped | 15 |
| Visibility gap analysis | Yes - gaps and white space | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | Not published | Yes | Yes |
| AI Mode grounding queries capture | Not published | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots checks + bot logs | Yes - 40+ bots | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes - plus custom dashboards | Yes | Yes |
| AI-written narrative summary | Yes - per detected change | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, XLSX, PDF, API | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | No - unbranded snapshot | No | Yes |
| Scheduled email reports | Partial - alert digest, not a report | No | Yes - paid, per-user opt-in |
| Action log with export | Partial - alert reactions via API | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | 90 days published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - deploys to bot copy, not live site | No - track + recommend only | Yes |
| Page-level AEO audit | Yes | No | Yes |
| Scored categories | Not published - robots, rendering, schema, content | 0 | 9 |
| Retrieval-readiness scoring | Yes - retrievability + citability | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | Partial - impact rank + confidence tiers | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Yes - chunk by chunk | No | Yes - element, character budget, before and after |
| Second-model QA pass | Not published | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Yes - bot view + visitor image | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live fetch + visibility + competitor data | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - re-audit, no paired check | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Yes - approve, deploy, dismiss | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No - unbranded PDF | No | Yes |

### CMS integration & publishing

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Bot-log integration only, no publishing | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No - edits bot-only copy | No | Yes |
| Preview before applying | Yes - side-by-side diff | No | Yes |
| Staging environment support | Yes - stage without publishing | No | Yes - WordPress, with promote to production |
| One-click rollback | Not published - versions retained | No | Yes - WordPress |
| Patch history per site | Yes - version history per site | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Partial - into bot copy only | No | Yes - FAQPage schema |
| Publish approval gate | Yes - or set to auto-approve | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | Partial - diagnosis and charts only | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - audit, optimize, deploy pipeline | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | Yes - nightly sweeps, autopilot fixes | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - bulk or per item | MCP writes only | Yes |
| Long-running deep work jobs | Partial - batch page pipelines | No | Yes |
| Scheduled agent jobs | Partial - vendor cadence, not user-set | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - saved dashboards | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - raw responses + audit previews | No | Yes - screenshots and captured proof |
| Searchable job history | Partial - audit and deploy history | No | Yes |

### Chat & assistant

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | Yes - in-app assistant + MCP | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not published | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Not published | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - audit fetches only | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | No - sitemap index, not semantic | No | Yes - on-device index |
| Topic coverage check | Yes | No | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No - audit renders automatically | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Partial - page recommendations, not briefs | No | Yes |
| Live SERP / PAA research | No | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - rewrites existing pages only | No | Yes |
| Brand voice grounding | Partial - custom instructions per page | No | Yes |
| Brand truth profile | Yes - internal sources of truth | Partial - Brand Profile | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | Partial - FAQ blocks in bot copy | No | Yes - HTML and JSON-LD |
| Key points extraction | Yes - structured summaries | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | Markdown, PDF, CSV, XLSX | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - interactive editor | No | Yes |
| Deploy directly to CMS | No - announced, not shipped | No | Yes |

### Content repurposing / audio

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - sitemap crawl | No | Yes |
| Scheduled full-site crawl | Yes - always-on, page cap by plan | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes - priority flags per page | No | Yes |
| Batched change digests | Partial - alert digest, not page diffs | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - last-indexed timestamp | No | Yes |

### Entity & knowledge graph

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | Partial - detects and notifies, no actions | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - prioritized page action plan | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - weekly auto-approved fixes | No | Yes - daily to monthly |
| Workflow reports | Partial - pipeline status + webhooks | MCP slash-commands only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Yes - alert feed with reactions | No | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - frequency set, tiers automatic | No | Yes - per project |
| Email digest | Yes - real-time, daily or weekly | No - product newsletter only | Yes |

### Teams & workspaces

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 3 / 5 / custom | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $25/mo, max 5 extra on entry | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Agency and Enterprise only | Yes | Yes |
| Projects included | 1 brand; multi on Agency/Enterprise | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Partial - archive via API | Prompts only | Yes |
| Per-project API keys | No - org-level, brand-scoped | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise; Google SSO all plans | Enterprise only | Roadmap |

### Agency & white-label

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | Not published | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - from $500/mo | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | Yes - guest role per brand | Yes - client seats + pitch projects | No - clients are projects, no client logins |

### Integrations

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4; Adobe via push API | Yes - AI Referrals | Roadmap |
| MCP connector support | Yes - hosted server, 33 tools | Yes | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Enterprise only | No - project keys for own plugins only |
| Slack | No - Enterprise support channel only | No - community only | No |
| Zapier | No | No | No |
| Custom connection support | Yes - webhooks + custom log ingestion | Generic log webhook | Yes - request a connection, paid plans |

### Platform & support

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 1 (English); tracks any language | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes - assistant reads help docs | Yes | Yes |
| Done-for-you service available | Partial - CS and partner agencies | No - partner agency directory | Yes |

### Team

| Feature | Scrunch | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Scrunch and Peec AI both cover core AI search tracking. Scrunch may suit enterprise teams that need SOC 2 Type II certification, a public API, or cloud-based [workflows](https://himoose.com/workflows/). Peec AI may suit teams that want a browser-based tracker with unlimited seats and a simple credit model.

Hi, Moose fits buyers who want to track visibility and act on the findings in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also supports on-demand checks, configurable samples, multiple run schedules, and no hard prompt limit. Five engines can run daily at no added AI cost on every plan.

Cost and data control also set Hi, Moose apart. The free plan never expires and needs no card. Paid access starts at $39 per month with BYOK, compared with $95 for Peec AI and $250 annually for Scrunch. Users can connect an OpenRouter key or run local models on their device. Hi, Moose stores its database locally, supports local backup and restore, and lets users export CSV, PDF, DOCX, and other files.

For teams that need to improve pages after finding a gap, Hi, Moose offers page-level AEO audits, nine scored categories, [element-level](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) rewrite suggestions, baseline verification, and approval gates before publishing. Its WordPress, Webflow, and Grav connections can stage and apply approved edits. Scrunch offers page audits and bot-focused deployments, while Peec AI focuses on tracking and recommendations rather than publishing.

There are tradeoffs. Hi, Moose does not offer a browser-based app, public API, or client logins, and its SOC 2 certification remains pending. But for SMBs and agencies that want [local-first](https://himoose.com/local-ai/) data control, flexible AI costs, visibility tracking, content work, and approved CMS publishing in one desktop tool, Hi, Moose covers more of the AEO workflow at a lower entry price.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://scrunch.com
- https://developers.scrunch.com
- https://helpcenter.scrunchai.com
- https://peec.ai
- https://docs.peec.ai