# SE Ranking vs Peec AI

Compare SE Ranking vs Peec AI features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/se-ranking-vs-peec-ai/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

SE Ranking and Peec AI both help teams track visibility in AI search, but they serve different scopes. SE Ranking combines AI search tracking with core SEO tools for keyword research, rank tracking, site audits, backlinks, content optimization, and reporting. Peec AI focuses on how brands appear in AI-generated answers and which sources those tools cite. Someone may weigh them against each other when AI search visibility has become part of their SEO reporting or content work. An agency may need to show clients where they appear in Google AI Overviews, ChatGPT, Gemini, and Perplexity. An in-house team may need to find missing brand mentions, track competitor share of voice, or identify pages that could earn more citations. The main differences fall under platform scope, AI search data, SEO workflow, agency features, and reporting needs. SE Ranking suits teams that want a wider SEO platform with AI visibility tracking alongside established SEO work. Peec AI suits teams that want deeper analysis of AI answers, including brand mentions, cited sources, sentiment, position, and competitor share of voice.

## At a glance

### SE Ranking

Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.

- Entry price: $129/mo suite; $99/mo standalone
- Tracked prompts: 100–250 daily; 1 check per engine
- Free trial: 14 days; 10 days standalone

### Peec AI

Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| SE Ranking | Yes. |
| Peec AI | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 14-day trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | No - but add-ons are annual only | No | No |
| Free trial length | 14 days; 10 days standalone | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $95–$795/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Pursuing, not certified | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 5 - all on every plan | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Enterprise only | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Paid add-on | Yes |
| Bing Copilot | No | Yes | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No | No - 1 run/day | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - free web tool, 5/day | No | Yes |
| Prompt manager | Yes - groups, CSV import | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes - automatic | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - topics + tags | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | No - set per project | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | No - from brand profile + search volume | Yes |
| Perplexity | Yes | Yes | Yes |

### Scoring & analysis

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Yes - 0–100 | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes - "Visibility" | Yes |
| Share of Citations | Partial - source frequency by domain | Yes | Yes |
| Narrative drift detection | No | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | Uncapped | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Yes - 40+ bots | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | No | Yes |
| Scheduled email reports | Yes | No | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | No - track + recommend only | Yes |
| Page-level AEO audit | No - technical SEO audit only | No | Yes |
| Scored categories | 0 for AI readiness | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |

### CMS integration & publishing

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - publishes articles | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No | Yes |
| Preview before applying | Partial - set status on export | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | Manual export only | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | MCP writes only | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | No | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |

### Chat & assistant

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | No | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |

### Content generation

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes - SERP-driven | No | Yes |
| Live SERP / PAA research | Yes | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | No | Yes |
| Brand voice grounding | Partial - 10 tone presets | No | Yes |
| Brand truth profile | No - brand name and aliases only | Partial - Brand Profile | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | No | Yes |
| Export formats | WordPress, Google Docs; CSV data | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | No | Yes |
| Deploy directly to CMS | Partial - WordPress only | No | Yes |

### Content repurposing / audio

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawler and sitemap | No | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | Partial - page change alerts, $279 | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | No | Yes |

### Entity & knowledge graph

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No - external tools only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | MCP slash-commands only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | No | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes - scheduled reports | No - product newsletter only | Yes |

### Teams & workspaces

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 3 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Not published | No | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Prompts only | Yes |
| Per-project API keys | No - account-level | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Enterprise only | Roadmap |

### Agency & white-label

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Yes - +$69/mo add-on | No | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | Yes - client seats + pitch projects | No - clients are projects, no client logins |

### Integrations

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Yes - AI Referrals | Roadmap |
| MCP connector support | Yes - own server, all plans | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | Enterprise only | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | No - community only | No |
| Zapier | Partial - lead capture only | No | No |
| Custom connection support | Yes - API, n8n, Make | Generic log webhook | Yes - request a connection, paid plans |

### Platform & support

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 10 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | Yes | Yes |
| Done-for-you service available | No - partner agency catalog | No - partner agency directory | Yes |

### Team

| Feature | SE Ranking | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Yes. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

SE Ranking suits teams that need a broad, browser-based SEO suite. It includes keyword research, backlink tools, technical site audits, API access, and client sub-accounts. Peec AI suits [agencies](https://himoose.com/for-agencies/) that want cloud-based AI visibility tracking with unlimited seats, uncapped competitors, and credit-based prompt tracking.

Hi, Moose fits teams that want to track AI search visibility and act on what they find in the same tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Users can run checks on demand, choose models per prompt, capture AI Mode grounding queries, and use Google [Search Console](https://himoose.com/use-cases/chat-with-search-console/) questions and competitor gaps to find prompts.

The difference comes after reporting. Hi, Moose runs page-level AEO audits across nine scored categories, gives element-level rewrite suggestions, verifies changes against a baseline, and can stage approved edits in [WordPress](https://himoose.com/publishing/), Webflow, or Grav. SE Ranking and Peec AI track visibility and recommend next steps, but neither offers a page-level AI audit or direct, surgical page edits.

Hi, Moose also gives smaller teams more control over cost and data. Its free plan has no expiry or card requirement, and paid plans start at $39 per month with BYOK through [OpenRouter](https://himoose.com/pricing/). The [desktop app](https://himoose.com/downloads/) stores data locally, supports local AI models, and allows full local backup and restore. Teams that need a cloud platform, public API, or client logins may prefer SE Ranking or Peec AI. Teams that need an affordable AEO tool to track, fix, verify, and deploy changes have a stronger fit with Hi, Moose.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://seranking.com
- https://help.seranking.com
- https://visible.seranking.com
- https://peec.ai
- https://docs.peec.ai