# SE Ranking vs Semrush AI Visibility Toolkit

Compare SE Ranking vs Semrush AI Visibility Toolkit features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/se-ranking-vs-semrush-ai-visibility-toolkit/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

SE Ranking and Semrush [AI Visibility](https://himoose.com/monitoring/) Toolkit both help teams track search performance and monitor how brands appear in AI-generated answers. Buyers often compare them when they need established SEO data alongside visibility tracking for platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. The main difference comes down to scope and workflow. SE Ranking offers a broad SEO platform with rank tracking, site audits, backlink research, content optimization, reporting, and agency features such as client management and [white-label](https://himoose.com/for-agencies/) reports. Semrush AI Visibility Toolkit focuses more closely on prompt-level AI visibility, including brand mentions, competitor comparisons, citations, and audience insights, while connecting that work to Semrush’s SEO data. The choice usually falls across four areas: the wider SEO toolkit each team needs, the depth of AI visibility data, agency reporting and client workflows, and the cost of adding AI search tracking to an existing process.

## At a glance

### SE Ranking

Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.

- Entry price: $129/mo suite; $99/mo standalone
- Tracked prompts: 100–250 daily; 1 check per engine
- Free trial: 14 days; 10 days standalone

### Semrush AI Visibility Toolkit

Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.

- Entry price: $99/mo per domain
- Tracked prompts: 25; +50 for $60/mo
- Free trial: 0 - demo reports only

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| SE Ranking | Yes. |
| Semrush AI Visibility Toolkit | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - 14-day trial | No - and no trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No - 5 free checks/day on their site | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 5 - free web tool only, no account data | 0 - free checker is one-off | 5 |
| Entry paid price | $129/mo suite; $99/mo standalone | $99/mo per domain | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 20% | Partial - $99 is the annual-billed rate | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Limit tiers + per-check add-on | Per domain + per user + prompt packs | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - 1 check = 1 prompt × 1 engine | No - separate query, prompt, page, export caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - plan limit counters | Partial - subscription limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Add-on, +$69/mo | No - $90/mo directory listing only | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes | Yes |
| Annual contract required | No - but add-ons are annual only | Partial - $99 rate is annual-billed | No |
| Free trial length | 14 days; 10 days standalone | 0 - demo reports only | n/a - free plan, no expiry |
| Paid plans pricing range | $129–$279/mo + add-ons | $99/mo + add-ons; enterprise custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No - iOS/Android apps only | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, Excel, Sheets, PDF; 10 exports/day | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Claimed on enterprise pages, not security page | Pending |
| ISO certification | Not published | Not published - PCI DSS Level 1 only | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 5 - all on every plan | 5 surfaces; 3–4 per report | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - UI queries, not APIs | Yes - clickstream and live queries, not LLM APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | No | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Yes | Partial - research reports only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No | No - separate enterprise product | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 100–250 daily; 1 check per engine | 25; +50 for $60/mo | No hard limit on any plan |
| Samples per prompt configurable | No | No - 1 run/day | Yes |
| Run cadence options | Daily; weekly in standalone tool | Daily; brand reports weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - free web tool, 5/day | Yes - free web checker | Yes |
| Prompt manager | Yes - groups, CSV import | Yes - CSV/TXT import, tags | Yes |
| Branded vs non-branded classification | Not published | Partial - brand reports only | Yes |
| Prompt categories and topics | Yes - groups and topics | Yes - tags + AI topic clusters | Yes |
| Per-prompt model selection | Partial - engines set per prompt set | No - one engine per campaign | Yes |
| Brand name variant support | Partial - aliases in standalone tool | Yes - context-aware name matching | Yes - secondary brand terms |
| Brand multi-domain support | Partial - one site per project | No - $99/mo per extra domain | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topics and untracked AIO keywords | Partial - competitor research report | Yes |
| Perplexity | Yes | Partial - brand reports only | Yes |

### Scoring & analysis

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes - linked and unlinked | Yes | Yes |
| Citation detection | Yes | Yes - domain and page level | Yes - domain and page level |
| Sentiment scoring | Partial - standalone tool only | Partial - brand reports only, weekly | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Partial - brand reports only | Yes |
| Share of Mentions | Yes | Yes - 0–100 visibility score | Yes |
| Share of Citations | Partial - source frequency by domain | Partial - citation share by domain | Yes |
| Narrative drift detection | No | Partial - weekly snapshots, manual compare | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Partial - feature sentiment, no ground truth | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, blogs, forums | Yes - own, competitor, social, knowledge base, other | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes - auto-identified, editable | Yes - or promote any brand seen in results |
| Competitors included | 5–15 domains | 9 in brand reports | 15 |
| Visibility gap analysis | Yes - sources citing rivals, not you | Yes - topic and citation gaps | Yes |
| ChatGPT fan-out capture | No | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Yes - 8 bots, robots.txt, 100 pages | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - templated insight cards | Yes - in brand reports | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV |
| Branded PDF report | Yes - +$69/mo add-on | Add-on, $20/mo | Yes |
| Scheduled email reports | Yes | Yes - daily, weekly or monthly | Yes - paid, per-user opt-in |
| Action log with export | Partial - task manager only | No | Yes - CSV on paid managed plans |
| Historical data retention | 6 months; all time at $279 | Weekly snapshots; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | Partial - no page-level AI audit step | No - no fix or deploy step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No - site-level score, 100 pages | Yes |
| Scored categories | 0 for AI readiness | 0 - single composite score | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - severity only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - editor-level guidance | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - crawl as an AI bot, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Site crawl only, 100 pages | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trend charts only | Partial - crawl comparison, not AI | Yes - compares against the baseline |
| Recommendation status tracking | Partial - task manager | No | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - page and source reports | Partial - cited pages report | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Add-on, $20/mo | Yes |

### CMS integration & publishing

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | Yes - publishes articles | No - separate content product | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No | Yes |
| Preview before applying | Partial - set status on export | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | Manual export only | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Only via Make, n8n, Zapier | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and reports only | No - scheduled crawls and exports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cached answer copies | Yes - stored AI answers and snapshots | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |

### Chat & assistant

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No - recommendation cards, not chat | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | No | Partial - crawls a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - prompt and source gap reports | Partial - topic and citation gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No - separate content product | Yes |

### Content generation

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | Yes - SERP-driven | No - separate content product | Yes |
| Live SERP / PAA research | Yes | No - AI topic and question data only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 25–50 articles/mo | No | Yes |
| Brand voice grounding | Partial - 10 tone presets | No | Yes |
| Brand truth profile | No - brand name and aliases only | No - brand name and domain only | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Partial - FAQ text, no schema | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - article list | No | Yes |
| Export formats | WordPress, Google Docs; CSV data | CSV, Excel, Sheets, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor | No | Yes |
| Deploy directly to CMS | Partial - WordPress only | No | Yes |

### Content repurposing / audio

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawler and sitemap | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Yes - 250k–2M pages/mo | Partial - AI checks capped at 100 pages | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - one crawl campaign, 100 pages | Yes |
| Batched change digests | Partial - page change alerts, $279 | Partial - crawl comparison alerts | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page change monitoring | Partial - crawl-to-crawl changes | Yes |

### Entity & knowledge graph

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No - brand and sub-brand matching only | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No - external tools only | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No - only in Make or n8n | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No - scheduled exports only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | No | Partial - recommendation cards on dashboard | Yes |
| Native OS notifications | No - mobile app push only | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes - scheduled reports | Yes - scheduled exports | Yes |

### Teams & workspaces

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 / 3 | 1 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | From $16/mo | $99/mo per user | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes | Partial - brand slots pool, access does not | Yes |
| Per-member usage visibility | Not published | Partial - limit allocation per user | Yes |
| Multi-project workspaces | Yes | No - 1 folder | Yes |
| Projects included | 10 / 30; 3–10 standalone | 1 folder, 1 brand domain | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | No - account-level | Yes - rotatable |
| SSO / SAML | Not published - Enterprise | Enterprise only | Roadmap |

### Agency & white-label

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Yes - +$69/mo add-on | Add-on, $20/mo | Yes - visibility report and audit |
| Custom logo, color and link | Yes - plus custom domain | Add-on, $20/mo | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - add-on, not a tier | No - $90/mo directory listing | Yes - four tiers |
| Client sub-accounts | Yes - 10 client seats | No - client portal discontinued | No - clients are projects, no client logins |

### Integrations

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Yes | Partial - via $10/mo report add-on | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4, plus Matomo | Partial - via $10/mo report add-on | Roadmap |
| MCP connector support | Yes - own server, all plans | No - needs an SEO or bundled plan | Partial - Webflow connects over MCP |
| Public API | Yes - credits on all plans | No - separate SEO plan | No - project keys for own plugins only |
| Slack | No - only via Make or Zapier | No | No |
| Zapier | Partial - lead capture only | No | No |
| Custom connection support | Yes - API, n8n, Make | Partial - report integrations on $20/mo add-on | Yes - request a connection, paid plans |

### Platform & support

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 10 | 14 | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | Partial - recommendation cards, live chat | Yes |
| Done-for-you service available | No - partner agency catalog | No - partner agency directory | Yes |

### Team

| Feature | SE Ranking | Semrush AI Visibility Toolkit | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

SE Ranking suits teams that need a broad, browser-based SEO suite alongside AI visibility tracking. It also offers a public API, Google Analytics support, client sub-accounts, and established agency reporting tools. Semrush AI Visibility Toolkit makes sense for teams already using Semrush that want prompt-level brand and citation data within that ecosystem.

Hi, Moose fits SMBs and agencies that need to track AI visibility and act on what they find without adding per-domain, per-user, or prompt-pack costs. Its free plan does not expire or require a card. Paid plans start at $39 per month with [BYOK](https://himoose.com/pricing/), and users can run local checks across five engines without a daily cap. Hi, Moose also tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, and Meta AI, while SE Ranking and Semrush each track five surfaces or engines.

The larger difference comes after tracking. Hi, Moose connects visibility data to page-level AEO audits, evidence-tiered recommendations, rewrite suggestions, verification runs, and approval-based CMS publishing. It supports [WordPress](https://himoose.com/publishing/), Webflow, and Grav, with WordPress staging, rollback, patch history, and element-level edits. SE Ranking offers broader traditional SEO features, while Semrush offers established SEO data and reporting, but neither provides the same track-to-fix-to-verify-to-deploy loop.

Hi, Moose also gives privacy-focused teams a distinct option. The [desktop app](https://himoose.com/downloads/) stores data in a local database, supports on-device AI inference, and lets users create and restore full local backups. That setup will not suit teams that require a browser-only platform, public API access, or client logins. For teams that can work in a Windows or macOS app, Hi, Moose provides wider AI engine coverage, local control, and direct remediation tools at a lower entry price.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://seranking.com
- https://help.seranking.com
- https://visible.seranking.com
- https://semrush.com