# Semrush AI Visibility Toolkit vs Peec AI

Compare Semrush AI Visibility Toolkit vs Peec AI features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/semrush-ai-visibility-toolkit-vs-peec-ai/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Semrush AI Visibility Toolkit and Peec AI both help marketing teams track how brands appear in AI-generated answers. Teams often compare them when they need to monitor visibility across tools such as ChatGPT, Google AI, Gemini, and Perplexity, while also finding practical ways to improve that visibility. The main difference comes down to each platform’s wider role in a marketing stack. Semrush combines AI visibility data with its established SEO platform, which may suit teams that already use Semrush for keyword research, rank tracking, and competitor research. Peec AI focuses on AI search analytics, with reporting on mentions, citations, sentiment, position, and competitor share of voice. This comparison looks at platform coverage, prompt and brand tracking, citation data, competitor analysis, reporting, action recommendations, and how each tool fits into existing SEO workflows.

## At a glance

### Semrush AI Visibility Toolkit

Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.

- Entry price: $99/mo per domain
- Tracked prompts: 25; +50 for $60/mo
- Free trial: 0 - demo reports only

### Peec AI

Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.

- Entry price: $95/mo
- Tracked prompts: 50–350
- Free trial: 7 days

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Semrush AI Visibility Toolkit | Yes. |
| Peec AI | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - and no trial | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free checker is one-off | 0 | 5 |
| Entry paid price | $99/mo per domain | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Partial - $99 is the annual-billed rate | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per domain + per user + prompt packs | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate query, prompt, page, export caps | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - subscription limit counters | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - $90/mo directory listing only | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | Partial - $99 rate is annual-billed | No | No |
| Free trial length | 0 - demo reports only | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99/mo + add-ons; enterprise custom | $95–$795/mo + custom | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, Excel, Sheets, PDF; 10 exports/day | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Claimed on enterprise pages, not security page | Pursuing, not certified | Pending |
| ISO certification | Not published - PCI DSS Level 1 only | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 5 surfaces; 3–4 per report | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - clickstream and live queries, not LLM APIs | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Enterprise only | Yes |
| Gemini | Yes | Yes | Yes |
| Google AI Mode | Yes | Yes | Yes |
| Google AI Overviews | Partial - research reports only | Yes | Yes |
| Grok | No | Paid add-on | Yes |
| Bing Copilot | No - separate enterprise product | Yes | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 25; +50 for $60/mo | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | No - 1 run/day | Yes |
| Run cadence options | Daily; brand reports weekly | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - free web checker | No | Yes |
| Prompt manager | Yes - CSV/TXT import, tags | Yes | Yes |
| Branded vs non-branded classification | Partial - brand reports only | Yes - automatic | Yes |
| Prompt categories and topics | Yes - tags + AI topic clusters | Yes - topics + tags | Yes |
| Per-prompt model selection | No - one engine per campaign | No - set per project | Yes |
| Brand name variant support | Yes - context-aware name matching | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | No - $99/mo per extra domain | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor research report | No - from brand profile + search volume | Yes |
| Perplexity | Partial - brand reports only | Yes | Yes |

### Scoring & analysis

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Partial - brand reports only, weekly | Yes - 0–100 | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Partial - brand reports only | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes - "Visibility" | Yes |
| Share of Citations | Partial - citation share by domain | Yes | Yes |
| Narrative drift detection | Partial - weekly snapshots, manual compare | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - feature sentiment, no ground truth | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Yes - own, competitor, social, knowledge base, other | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - auto-identified, editable | Yes | Yes - or promote any brand seen in results |
| Competitors included | 9 in brand reports | Uncapped | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | No | Yes | Yes |
| AI Mode grounding queries capture | No | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 8 bots, robots.txt, 100 pages | Yes - 40+ bots | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - in brand reports | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | Add-on, $20/mo | No | Yes |
| Scheduled email reports | Yes - daily, weekly or monthly | No | Yes - paid, per-user opt-in |
| Action log with export | No | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | Weekly snapshots; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | No - track + recommend only | Yes |
| Page-level AEO audit | No - site-level score, 100 pages | No | Yes |
| Scored categories | 0 - single composite score | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity only | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - crawl as an AI bot, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl only, 100 pages | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl comparison, not AI | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | No | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Add-on, $20/mo | No | Yes |

### CMS integration & publishing

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No - separate content product | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | MCP writes only | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled crawls and exports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - stored AI answers and snapshots | No | Yes - screenshots and captured proof |
| Searchable job history | No | No | Yes |

### Chat & assistant

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No - recommendation cards, not chat | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls a URL you enter | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic and citation gap reports | No | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No - separate content product | No | Yes |

### Content generation

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | No - separate content product | No | Yes |
| Live SERP / PAA research | No - AI topic and question data only | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | No | No | Yes |
| Brand truth profile | No - brand name and domain only | Partial - Brand Profile | Yes |
| Internal linking placement | No | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, Excel, Sheets, PDF | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |

### Content repurposing / audio

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawler and sitemap | No | Yes |
| Scheduled full-site crawl | Partial - AI checks capped at 100 pages | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Partial - one crawl campaign, 100 pages | No | Yes |
| Batched change digests | Partial - crawl comparison alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl-to-crawl changes | No | Yes |

### Entity & knowledge graph

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No - brand and sub-brand matching only | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |

### Automation & workflows

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No - scheduled exports only | MCP slash-commands only | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - recommendation cards on dashboard | No | Yes |
| Native OS notifications | No - mobile app push only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Yes - scheduled exports | No - product newsletter only | Yes |

### Teams & workspaces

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $99/mo per user | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Partial - brand slots pool, access does not | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Partial - limit allocation per user | No | Yes |
| Multi-project workspaces | No - 1 folder | Yes | Yes |
| Projects included | 1 folder, 1 brand domain | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Prompts only | Yes |
| Per-project API keys | No - account-level | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |

### Agency & white-label

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Add-on, $20/mo | No | Yes - visibility report and audit |
| Custom logo, color and link | Add-on, $20/mo | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - $90/mo directory listing | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | No - client portal discontinued | Yes - client seats + pitch projects | No - clients are projects, no client logins |

### Integrations

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Partial - via $10/mo report add-on | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - via $10/mo report add-on | Yes - AI Referrals | Roadmap |
| MCP connector support | No - needs an SEO or bundled plan | Yes | Partial - Webflow connects over MCP |
| Public API | No - separate SEO plan | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - community only | No |
| Zapier | No | No | No |
| Custom connection support | Partial - report integrations on $20/mo add-on | Generic log webhook | Yes - request a connection, paid plans |

### Platform & support

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 14 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - recommendation cards, live chat | Yes | Yes |
| Done-for-you service available | No - partner agency directory | No - partner agency directory | Yes |

### Team

| Feature | Semrush AI Visibility Toolkit | Peec AI | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Yes. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Semrush AI Visibility Toolkit fits teams that already use Semrush and want AI visibility data alongside its wider SEO data. Peec AI fits agencies that need unlimited seats, client sub-accounts, or Data Studio and enterprise API options. Both focus mainly on tracking, analysis, and recommendations.

Hi, Moose fits teams that need to move from AI visibility data to approved site changes in one tool. It tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, and Meta AI. It also captures Google AI Mode grounding queries, runs page-level AEO audits across nine scored categories, and compares verification runs against a baseline.

The practical difference is the action loop. Hi, Moose can identify a visibility gap, audit the relevant page, prepare [element-level edits](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) with evidence tiers, and stage changes for [WordPress](https://himoose.com/publishing/), Webflow, or Grav. Every publish step requires approval. Semrush and Peec can surface opportunities, but neither provides the same fix, verify, and deploy workflow.

Cost and data control also favor Hi, Moose for many SMBs and agencies. It offers a [free-forever plan](https://himoose.com/pricing/) with no card, five engines that users can run daily for free, and unlimited local runs on every plan. Paid access starts at $39 per month with an OpenRouter API key, or $79 per month with AI included. Its [desktop app](https://himoose.com/downloads/) stores data locally, supports three local models, and lets users back up and restore their full local data.

Hi, Moose does have trade-offs. It does not offer a browser-based app, public API, Slack, Zapier, or client logins. Peec may suit agencies that need those client-facing workspace features. Semrush may suit teams that need its established SEO platform and existing reporting setup. For buyers who want broad AI search tracking, transparent usage, [local-first](https://himoose.com/local-ai/) control, and a way to turn findings into reviewed changes, Hi, Moose covers more of the day-to-day AEO workflow.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://semrush.com
- https://peec.ai
- https://docs.peec.ai