# Semrush AI Visibility Toolkit vs Waikay

Compare Semrush AI Visibility Toolkit vs Waikay features, pricing, and alternatives.

- Canonical page: https://himoose.com/versus/semrush-ai-visibility-toolkit-vs-waikay/
- Researched: August 2026
- Compared across 20 categories
- Hi, Moose is the publisher of this comparison and is included as a third option throughout.

## Overview

Semrush [AI Visibility](https://himoose.com/monitoring/) Toolkit and Waikay both help teams track how AI platforms describe, recommend, and cite their brands. Buyers often compare them when they need to see their brand’s position in answers from tools such as ChatGPT, Gemini, Google AI Mode, Claude, and Perplexity. The main difference comes down to the type of workflow each platform supports. Semrush AI Visibility Toolkit combines prompt-level brand, competitor, citation, and audience data with Semrush’s wider SEO data set. Waikay takes an entity-first approach, checking AI claims for errors and turning its findings into prioritized content and authority actions. This comparison looks at platform coverage, tracking and reporting, competitor research, citation analysis, data accuracy, recommended actions, and how each tool fits into an existing SEO workflow.

## At a glance

### Semrush AI Visibility Toolkit

Pick it if you want Semrush data behind the reporting, though it tracks 25 prompts per domain and does not write or publish.

- Entry price: $99/mo per domain
- Tracked prompts: 25; +50 for $60/mo
- Free trial: 0 - demo reports only

### Waikay

Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.

- Entry price: $24.95/mo
- Tracked prompts: 120–880 by plan; extras purchasable
- Free trial: None - free plan instead

### Hi, Moose (our AEO tool)

Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.

- Entry price: $39/mo BYOK; $79/mo AI included
- Tracked prompts: No hard limit on any plan
- Free trial: n/a - free plan, no expiry

## Founders have SEO backgrounds?

A tool built by people who have done the work makes different choices.

| Tool | Answer |
| --- | --- |
| Semrush AI Visibility Toolkit | Yes. |
| Waikay | Yes. |
| Hi, Moose | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |

## Full comparison

Values are quoted as published. Where a vendor does not publish a number, the cell says "Not published".

### Pricing & cost model

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Free plan available | No - and no trial | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free checker is one-off | 0 | 5 |
| Entry paid price | $99/mo per domain | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Partial - $99 is the annual-billed rate | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per domain + per user + prompt packs | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate query, prompt, page, export caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Partial - subscription limit counters | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - $90/mo directory listing only | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Not published | Yes |
| Annual contract required | Partial - $99 rate is annual-billed | No | No |
| Free trial length | 0 - demo reports only | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $99/mo + add-ons; enterprise custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |

### Deployment, privacy & data ownership

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Native desktop app | No - iOS/Android apps only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV, Excel, Sheets, PDF; 10 exports/day | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Claimed on enterprise pages, not security page | Not published | Pending |
| ISO certification | Not published - PCI DSS Level 1 only | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |

### Visibility & prompt tracking

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Engines tracked | 5 surfaces; 3–4 per report | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - clickstream and live queries, not LLM APIs | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | No | Yes - API only | Yes |
| Gemini | Yes | Yes - API and scraped | Yes |
| Google AI Mode | Yes | Yes - scraped | Yes |
| Google AI Overviews | Partial - research reports only | Partial - AI Mode only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | No - separate enterprise product | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 25; +50 for $60/mo | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - 1 run/day | Not published | Yes |
| Run cadence options | Daily; brand reports weekly | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | Yes - free web checker | No - project setup required | Yes |
| Prompt manager | Yes - CSV/TXT import, tags | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Partial - brand reports only | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - tags + AI topic clusters | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - one engine per campaign | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes - context-aware name matching | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | No - $99/mo per extra domain | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor research report | Yes | Yes |
| Perplexity | Partial - brand reports only | Yes - API only | Yes |

### Scoring & analysis

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes | Yes - domain and page level |
| Sentiment scoring | Partial - brand reports only, weekly | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Partial - brand reports only | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes | Yes |
| Share of Citations | Partial - citation share by domain | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - weekly snapshots, manual compare | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Partial - feature sentiment, no ground truth | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - own, competitor, social, knowledge base, other | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - auto-identified, editable | Yes | Yes - or promote any brand seen in results |
| Competitors included | 9 in brand reports | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes | Yes |
| ChatGPT fan-out capture | No | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - 8 bots, robots.txt, 100 pages | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |

### Reporting & exports

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - in brand reports | Not published | Yes |
| Data export | Yes - CSV, Excel, Sheets, PDF; 10/day | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Add-on, $20/mo | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Yes - daily, weekly or monthly | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Weekly snapshots; no cap published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |

### Taking action (the AEO loop)

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - no publishing step | Yes |
| Page-level AEO audit | No - site-level score, 100 pages | No | Yes |
| Scored categories | 0 - single composite score | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - severity only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | Partial - crawl as an AI bot, no screenshot | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl only, 100 pages | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl comparison, not AI | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | No | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | Add-on, $20/mo | No - unbranded share URL | Yes |

### CMS integration & publishing

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| WordPress | No - separate content product | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |

### Agentic capability

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Truly agentic (agent chooses its own steps) | No | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No - scheduled crawls and exports only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - stored AI answers and snapshots | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - report history only | Yes |

### Chat & assistant

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Agentic chat with mid-answer tool calls | No - recommendation cards, not chat | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - crawls a URL you enter | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic and citation gap reports | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No - separate content product | No | Yes |

### Content generation

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Research-backed briefs | No - separate content product | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No - AI topic and question data only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | No | No | Yes |
| Brand truth profile | No - brand name and domain only | Partial - checked and flagged claim list | Yes |
| Internal linking placement | No | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, Excel, Sheets, PDF | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |

### Content repurposing / audio

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |

### Site crawl & monitoring

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Automatic site discovery | Yes - crawler and sitemap | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Partial - AI checks capped at 100 pages | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Partial - one crawl campaign, 100 pages | No | Yes |
| Batched change digests | Partial - crawl comparison alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl-to-crawl changes | No | Yes |

### Entity & knowledge graph

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No - brand and sub-brand matching only | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |

### Automation & workflows

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No - scheduled exports only | No | Yes - posted to the inbox |

### Alerts & inbox

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Unified project inbox | Partial - recommendation cards on dashboard | No | Yes |
| Native OS notifications | No - mobile app push only | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Yes - scheduled exports | Not published | Yes |

### Teams & workspaces

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Seats included | 1 | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $99/mo per user | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Partial - brand slots pool, access does not | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Partial - limit allocation per user | Not published | Yes |
| Multi-project workspaces | No - 1 folder | Yes | Yes |
| Projects included | 1 folder, 1 brand domain | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |

### Agency & white-label

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| White-label PDF reports | Add-on, $20/mo | No | Yes - visibility report and audit |
| Custom logo, color and link | Add-on, $20/mo | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - $90/mo directory listing | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | No - client portal discontinued | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |

### Integrations

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Google Search Console | Partial - via $10/mo report add-on | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - via $10/mo report add-on | No | Roadmap |
| MCP connector support | No - needs an SEO or bundled plan | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | No - separate SEO plan | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Partial - report integrations on $20/mo add-on | Partial - JSON API only | Yes - request a connection, paid plans |

### Platform & support

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| UI languages | 14 | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Partial - recommendation cards, live chat | No - live chat with staff | Yes |
| Done-for-you service available | No - partner agency directory | Yes - entity map managed service | Yes |

### Team

| Feature | Semrush AI Visibility Toolkit | Waikay | Hi, Moose |
| --- | --- | --- | --- |
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |


## Which one to pick

Semrush AI Visibility Toolkit suits teams that already use Semrush and want AI visibility data alongside its wider SEO platform. Waikay may suit buyers who need a browser-based tool, a public API, or a lower monthly starting price of $24.95. Both tools focus mainly on tracking and analysis, though. Semrush does not include a free plan or trial, and Waikay does not offer local storage, on-device AI, or CMS publishing.

Hi, Moose fits teams that need to move from AI visibility findings to approved page changes in one tool. It tracks 10 engines, including Claude, Grok, Bing Copilot, DeepSeek, Meta AI, Google AI Overviews, and AI Mode. It also captures ChatGPT fan-outs and live AI Mode grounding queries. Its page-level AEO audits score nine categories, suggest [element-level](https://himoose.com/use-cases/optimize-a-page-for-ai-search/) rewrites, compare verification runs against a baseline, and track each recommendation through planned, staged, and completed work.

The desktop model also gives Hi, Moose a distinct privacy and cost option. The software stores data in a local database, supports local backup and restore, and can run local models on-device. Teams can use OpenRouter through a BYOK plan starting at $39 per month, including cases where AI creates no cost for Hi, Moose. The free plan requires no card and allows unlimited local daily visibility runs across five engines.

For [agencies](https://himoose.com/for-agencies/) and content teams, Hi, Moose adds direct publishing controls that the other two tools do not list. Its [WordPress](https://himoose.com/publishing/), Webflow, and Grav connections support previewed edits, approval gates, and WordPress staging, rollback, and patch history. It also creates research-backed [content briefs](https://himoose.com/use-cases/aeo-seo-content-brief/), drafts, FAQs with schema, and branded reports. Nothing publishes without approval.

Hi, Moose will not fit every workflow. Semrush may remain the simpler choice for teams committed to its broader SEO suite. Waikay may work better for teams that need browser access or API-based reporting. For SMBs and agencies that want local-first data, broader engine tracking, flexible AI costs, and a track-to-fix-to-verify workflow, Hi, Moose offers the more complete alternative.

## About Hi, Moose

Hi, Moose is a desktop AEO tool for small and mid sized businesses and the agencies that serve them. It tracks how a brand appears across AI answer engines, audits the pages behind those answers, writes the fix and publishes it to WordPress, Webflow or Grav. It runs a local AI model on the user's own machine, so prompts, answers and history stay on disk, and paid managed plans add cloud backup.

- Site: https://himoose.com/
- Pricing: https://himoose.com/pricing/
- All 190 comparisons: https://himoose.com/versus/

## Sources

- https://semrush.com
- https://waikay.io