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Hi, Moose

Moose is awake.

Until now, he was something you talked to.

First he had to see.

Then he got hands.

And the sense to ask before he uses them.

Nobody told him to do that.

He was given a goal, not a script.

He brought a friend.

And then a critic.

They are not hidden processes.

You can walk in and say something.

You don't have to watch.

Close the window. He keeps working.

So what would you send him to do?

And after all that, he still lives here.

The primary Moose is a Gemma model running on your own machine. No metered tokens, works offline. Scout and Skeptic come in on paid plans, when a job needs them.

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On the job our AI answer mentions dropped this week. find out why and fix the biggest gap
In progress 1:12 Watch browser
Plan
Read the stored visibility runs for the last two weeks Find which prompts lost mentions and who gained them Open the comparison page the engines cite instead Write a brief for the biggest gap and save it Check whether AI crawlers can reach the pages that lost citations Check topic coverage for the three topics that slipped
Activity
Read stored visibility runs · 14 days, 412 answered responses Day-by-day mention rate · 48% on 08-01, 34% on 08-06 Compared prompts against Kestrel · 6 lost mentions, all one topic Read kestrel.io/guides/trail-wayfinding · saved as source 1 Searched stackpicks.io for "Trailmark" · no results Filled 4 fields on the submission form Waiting for your approval to submit Blocked · peerstack.io requires an account to read the comparison Changing approach · 2 steps added to the plan
Visibility · Trailmark 14 days · 412 answered responses
Mention rate, day by day
48%08-0147%08-0244%08-0341%08-0438%08-0534%08-0612%08-07
All-time rate 46%. Latest full day 08-06 at 34% against a recent high of 48% on 08-01, down 14 points. 08-07 has 4 responses so far and is excluded as incomplete.
Prompts that lost mentions software for mapping hiking trailsChatGPT, Google AI Mode−2 best tools for park wayfinding signagePerplexity, ChatGPT−2 how do land trusts map their trailsChatGPT, Grok−2 Six results, three prompts, one topic. Kestrel gained on five of them.
stackpicks.io/lists/trail-mapping
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Trail mapping tools 31 tools listed. Free to submit, reviewed within 10 days.
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Moose needs your approval Submit Trailmark to the trail mapping list on stackpicks.io.
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On the job our AI answer mentions dropped this week. find out why and fix the biggest gap
Moose
Moose2:04

Mentions are down. 48% on the 1st, 34% on the 6th. Kestrel gained on the same prompts.

Scout joined the job
Scout2:09

Thursday is 12%. Something broke on Thursday. Look at what changed on the site that day.

Moose2:11

Checking the site changes for Thursday.

Read site changes for 08-07 · nothing published that day
Moose brought in Skeptic
Skeptic2:26

Thursday has 4 answered responses. A normal day has 31. The tool excludes it as incomplete, and so should you.

08-07 · 4 answered responsesexcluded as incomplete
Moose2:29

Then the slide is the story. Fourteen points over six days, not one bad Thursday.

Moose2:41

Six prompt results lost mentions. All of them ask about mapping trails or wayfinding.

Scout2:42

The all-time mention rate is still 46%. That is not a crisis.

Skeptic2:43

The all-time rate covers four months. It hides this week.

S You2:45

Agreed. Write the brief for the wayfinding gap.

Moose2:45

Got it.

Plan updated · brief queued for the wayfinding gap Checking topic coverage for the three topics that slipped
Tell Moose, or ask Scout or Skeptic...
Ask Scout Ask Skeptic Notify me when he's done
Job done our AI answer mentions dropped this week. find out why and fix the biggest gap
Done 11m · 9 pages · 1 brief created Save to Library

The slide is one topic, not the whole site.

Mentions fell from 48% on 08-01 to 34% on 08-06. Six prompt results lost mentions and every one of them asks about mapping trails or wayfinding signage. Kestrel is cited on five. Nothing on trailmark.io answers that question.1

Six promptsLost mentionsEvery one about trails or wayfinding KestrelGainedCited on five of the six Crawler accessClearAI crawlers reach every page that lost citations Topic coverageMissingNo page answers the wayfinding question
Content brief · Wayfinding signage for mapped trails Saved to your Library, written in the Trailmark brand voice.
Open
Skeptic's note. Thursday looked like a cliff. It was four responses against a normal thirty-one. I left it out of the trend rather than call it a crash.
How it went
Moose ran the job Scout raised two theories Skeptic corrected both SYou steered once
Evidence
Kestrel cited in the AI Mode answer for trail wayfindingThe Stack Picks trail mapping list, with Trailmark absentSubmission held at the approval gate
Which of our prompts lost mentions this month, and who took them? Done · 4m 18s · 6 prompts
Our Search Console clicks fell on the docs pages. Find out what changed. Check whether AI crawlers can actually reach the pages we care about.
Take our weakest topic and write the brief that fixes it. Done · 9m 41s · brief saved to Library
Compare last month's AEO audit against what the site looks like now. Find the pages on our site that should link to the new pricing page.
Read this roadmap PDF and tell me which parts our site never mentions. Done · 12m 06s · 3 gaps found
Turn the page that gets cited most into FAQs and save them. Every Monday, check what moved in our visibility and leave me a note. Your job goes here.
Moose is working 09:12 Every Monday at 9:00 · files to your Inbox
Moose is back now
One brief saved to your Library. A submission is filled and waiting on your approval.
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Send Moose is experimental. Keep an eye on important work. The primary model runs on your machine; Scout and Skeptic join on paid plans.