Field notes Written by the people (and dog) building Hi, Moose

The Hi, Moose blog

Notes on AI search: how answer engines decide who to cite, and how to become a source they trust.

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The latest

The graph your site already wrote

AI assistants retrieve fragments of your site and infer who you are, what you offer, and how it all connects. Now you can see the graph your pages add up to, and take it with you as CSV or PDF.

Moose
Moose·Jul 31, 2026·6 min read
Browse All posts Local-firstPlaybooksDeep divesBuild in public
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The question everyone asks first

Ask "Does AI recommend my business?" in chat and find out in a minute or two, across five engines, free, from your own computer.

Aug 3, 20264 min read
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Your Logo on the Cover

A report with the client's agency on the cover is invoiceable in a way our logo never was. This week we made our own product quieter, on purpose.

Jul 30, 20264 min read
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The Draft That Forgot Who You Were

You give each project a brand voice, and every draft is supposed to read it before writing a word. Drafts made by scheduled workflows did not. The quiet kind of bug, now fixed.

Jul 29, 20264 min read
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The Run That Didn't Wait for Wifi

Close the laptop, catch a train, and the visibility schedule still came due. The run fired, asked its questions into a dead connection, and got nothing. Fixed: runs now wait for real internet.

Jul 28, 20264 min read
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The Audio Feature Moved In

One feature stayed behind when the desktop app launched. This week it moved in: Listen now lives in the desktop app, and the Visibility dashboard learned to export a report you can hand to your boss.

Jul 27, 20264 min read
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The doors are open

Hi, Moose is in open beta. The desktop app is up for download on macOS and Windows, and launch day came with the usual pile of small fixes, including a settings toggle on Windows that swore it was off while the feature was on.

Jul 24, 20264 min read
The Hi, Moose desktop app greeting you with this week's AI search update Local-first

Meet the new Moose: your AEO coworker now lives on your laptop

I rebuilt Hi, Moose as a desktop app with a real AI model on your machine, on a bet that visibility tracking alone won't survive. Here's the argument, and what shipped.

Jul 23, 20266 min read
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The local model picked up tools

Chat tools used to be a hosted-model thing. As of this build, Gemma 4 running on your own machine can use them too. Plus: updates that wait their turn, and an analytics toggle written the honest way.

Jul 23, 20264 min read
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The chat learned to make pictures

The chat can generate images now, read your spreadsheets, and it stopped guessing when you ask what your site hasn't covered.

Jul 22, 20264 min read
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The model was right there the whole time

Our site crawler was tripping cloud rate limits while a capable model sat loaded on the same machine. Now the local model takes the first pass, and finished audits explain themselves.

Jul 21, 20264 min read
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Chat learned to fetch

Chat can now go get things instead of describing them: your site's own pages, your Search Console data. Also, our internal-linking feature had a bar so high nothing real could clear it.

Jul 20, 20265 min read
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Webflow has opinions about fields

Webflow collections each have their own required fields. The app now asks about them before publishing, not after the rejection.

Jul 16, 20264 min read
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One draft, pushed once

You could push the same draft to your WordPress site twice. The app now remembers, and says no.

Jul 15, 20264 min read
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The Day the Audit Ignored Me

You typed "aeo audit". The app thought about it, and then explained what an AEO audit is. Reader, it did not run one.

Jul 14, 20264 min read
Judge Moose weighing an LLM-as-a-judge test against a traditional one Playbooks

Treating AEO like CRO: controlled experiments, repeatable tests, measurable deltas

Give an LLM a fixed set of pages and a query, ask which it would cite, then iterate and measure the delta - AEO run like a CRO experiment.

Jan 24, 202610 min read
The Citation Alignment report inside Hi, Moose Deep dives

Citation Alignment explained: AEO and AI Mode grounding queries

Google exposes the grounding queries behind AI Mode answers. Citation Alignment uses that data to see how your content aligns with what Google cites.

Oct 12, 20258 min read
The Moose dispatch

Honest notes on AI search.

No growth-hacks, no spam. Just what we're seeing change across the answer engines, and what we'd do about it.

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