What we value
The little guys/gals – Fortune 500 can kick rocks. Hi, Moose was built for small business, the underdog.
Your trust – We realize that trust is built over time, and we're up for the challenge to earn it.
Feedback – We don't want to spin our wheels on features no one needs or gain value from. We want to improve and build what is most important to small businesses to increase their business growth.
Your success – When you succeed as result of using Hi, Moose, then we succeed.
Freedom – We have zero interest in VC funding. We purposely stay small, nimble, and fast without being beholden to anyone but our customers.
Doing great work – Sure, we'll have bugs and fall short, but we'll continue working on problems until they are good. Once they're good, we'll continue working on them until they are great.
People – You've heard it all before, startups and large Fortune 500 companies claim they are people-first but then layoff hundreds while giving their C-suite raises. We care deeply about people and we'll prove that through our actions like taking care of team members, their families, charity, and our communities.
Profitability – We're a for-profit business and to keep this ship running, we need to make a profit, obviously it's important. So far, we've been profitable before our open beta and fully intend to stay that way, making more than we spend.
No growth hacking – We don't care about running non-stop experiments to squeeze every last drop of profit from customers, f*ck that. We also don't care about growth at all costs, f*ck that too. When you give us your email on sign up, you'll get important transactional type emails, and the very rare type of announcement email -- we are not going to bombard you with marketing emails that deserve the spam folder.
Family – Our families, your families, fellow humans, we're all connected, we all matter, and that always comes over profit.
Responsible AI use – We do not want to build or support tools that produce mass AI slop. We believe in the potential and power of AI, but don't believe in producing garbage, without humans in the middle, AI slop in any format.
Fair pricing – So many of the new (and old) SEO, AEO, GEO tools out there charge very steep prices and often are out of reach for small business. Part of the reason for this is that AI use can get pricey, but also a lot of these tools have big bills, big teams, big VC demands on their shoulders. We believe in fair and reasonable pricing that small business can afford. Quality SEO tools should not only be available to enterprise. Hi, Moose is an affordable high-quality SEO action platform for small business.
Truth and respect – We believe in accuracy and human decency. We don’t support organizations that spread misinformation or hate.
