Effective Date: September 28, 2025
Operator: Hi, Moose is a service operated by Farmball LLC, an Austin, Texas company (“Hi, Moose,” “we,” “us,” “our”).
Contact: support@himoose.com

By accessing or using Hi, Moose (the “Service”), you agree to these Terms of Use (the “Terms”). If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization; “you” includes that organization.

1) What Hi, Moose Is

Hi, Moose is a software platform that helps users plan, generate, and optimize content (including for AI search, AI chat, and traditional online search e.g., Google Search). You can export content, download CSVs, and use your outputs on any platform (e.g., Webflow, WordPress, custom sites) at your discretion. Some features may be labeled Beta or Experimental and may change, break, or be withdrawn at any time.

We do not provide professional services, legal advice, or guarantees of marketing performance.

2) Eligibility & Accounts

  • You must be at least 18 years old and able to form a binding contract.
  • Keep your login secure; you’re responsible for all activity under your account.
  • Provide accurate information and keep it up to date.

3) Plans, Open Beta & Codes

  • Open Beta (Free) Access: Available only to new users who enter a valid beta code and only while supplies last (limited codes). We may end or change Beta at any time.
  • No Downgrades to Free After Purchase: If you purchase a paid plan, you cannot switch that account to a Free/Beta plan.
  • Renewals: Paid plans renew on the cadence you select until you cancel per Section 10.

4) Your Content & Outputs

  • Your Ownership: You own your inputs and the outputs the Service generates for you, subject to any third-party rights in content you provide.
  • Your Responsibility: You are solely responsible for reviewing, testing, and safely deploying any output or CSV you export (including changes to Webflow, WordPress, or other platforms). If you upload something that breaks your site, that risk is yours.
  • License to Operate the Service: You grant us a worldwide, non-exclusive license to process your content as necessary to provide the Service to you.

5) Privacy, Data Use & Retention

  • Paid Plans: We do not use your data to train machine-learning models.
  • Free: We may use anonymized data (with personal identifiers removed) to help train and improve underlying AI models provided by third-party vendors (e.g., OpenAI).
  • Vendors & Subprocessors: We use third-party providers (e.g., hosting, AI model APIs) to run the Service. Their use of data is limited to providing the Service to us.
  • Data Retention: We generally delete or anonymize data after ~90 days, except where we must retain it to support active paid features, comply with law, or maintain reasonable backups.
  • Deletion Requests: You may request account deletion at any time. If you are on a paid plan, cancel your subscription first; then we will delete your account and associated data (subject to legal/backup constraints).
  • See also our separate Privacy Policy for more detail.

6) Acceptable Use

You agree not to:

  • violate laws; infringe others’ rights; or submit unlawful, harmful, or offensive content;
  • attempt to probe, scan, or test our systems or circumvent security;
  • use automated systems to overload or abuse the Service;
  • copy, reverse engineer, or create derivative works of the Service except as permitted by law;
  • use the Service to create a competing product or to benchmark for competitive purposes.

We may suspend or terminate accounts that violate these Terms.

7) Beta & Experimental Features

Beta and experimental features are provided as-is and may be incomplete, produce flawed outputs, experience downtime, or change without notice. You assume all risks of using Beta features.

8) No Performance Guarantees

We aim to help you increase the likelihood of visibility in AI and traditional search based on industry knowledge and internal testing, but we do not guarantee rankings, citations, mentions, traffic, revenue, or any particular results.

9) Third-Party Services & Platforms

The Service may interoperate with or link to third-party platforms (e.g., Webflow, OpenAI, Perplexity, Google, WordPress). Those services are governed by their own terms and privacy policies. We are not responsible for third-party services, their availability, their actions, or any changes they make that affect your use of our outputs.

10) Cancellation, Suspension & Termination

  • You can cancel paid renewals at any time in your account (effective at the end of the current billing period).
  • We may suspend or terminate the Service (or your access) for: violations of these Terms; legal or security reasons; non-payment; or if we discontinue the Service.
  • After termination, we may delete your data in accordance with Section 5 (retention & backups).

11) Intellectual Property

The Service, software, documentation, logos, and brand elements are owned by Farmball LLC or its licensors and are protected by IP laws. Except for your content and the rights expressly granted to you, we reserve all rights.

12) Disclaimers

THE SERVICE AND ALL FEATURES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT DEFECTS WILL BE CORRECTED, OR THAT ANY OUTPUT WILL BE ACCURATE, COMPLETE, OR SUITABLE FOR YOUR USE CASE.

13) Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL FARMBALL LLC (HI, MOOSE) BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES; OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, SITE OUTAGES, BUSINESS INTERRUPTION, OR COSTS OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY FOR ALL CLAIMS IN THE AGGREGATE WILL NOT EXCEED THE GREATER OF (A) USD $50 OR (B) THE AMOUNT YOU PAID TO US FOR THE SERVICE IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY. These limitations apply to the fullest extent permitted by law.

14) Indemnification

You will defend, indemnify, and hold harmless Farmball LLC and its officers, directors, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your content or use of outputs; (b) your breach of these Terms; or (c) your violation of law or third-party rights.

15) Dispute Resolution; Governing Law

Governing Law. These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules.
Venue. Except for arbitration below, the exclusive venue for disputes is the state or federal courts located in Hays County, Texas, and you consent to personal jurisdiction there.

Binding Arbitration & Class-Action Waiver:
Except for small claims or claims seeking injunctive relief, any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules by a single arbitrator in Austin, Texas. You and we waive any right to a jury trial and to participate in a class action. You may opt out of arbitration by emailing support@himoose.com within 30 days of first accepting these Terms, stating your name, account email, and a clear request to opt out.

16) Export & Sanctions Compliance

You may not use or export the Service in violation of U.S. export control or sanctions laws. You represent you are not located in a sanctioned jurisdiction and are not a prohibited party.

17) Changes to the Service or Terms

We may modify the Service and these Terms from time to time. Material changes will be posted and become effective 30 days after posting; non-material changes are effective upon posting. If you continue using the Service after changes take effect, you accept the updated Terms.

18) Miscellaneous

  • Entire Agreement. These Terms constitute the entire agreement regarding the Service.
  • No Waiver. Failure to enforce a provision isn’t a waiver.
  • Severability. If any provision is unenforceable, the remainder stays in effect.
  • Assignment. You may not assign these Terms without our consent; we may assign them.
  • Notices. We may provide notices via the Service or email to your account address; you may contact us at support@himoose.com

For questions about these Terms, contact us at support@himoose.com.