Looking for our Privacy Policy or GDPR Policy? They cover what data we collect and your rights over it.
1. Agreement to these terms
By downloading, installing, accessing, or using Hi, Moose (the "App"), or by using any hosted feature, account, website, or service that connects to it (together, the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of a company or other organization, you confirm that you have the authority to accept these Terms on that organization's behalf, and "you" refers to that organization.
The Service is provided by Farmball, LLC ("Farmball," "we," "us," or "our"). If you do not agree to these Terms, do not download, access, or use the App or the Service.
We may update these Terms from time to time. Section 19 (Changes to these terms) explains how.
2. A few definitions
To keep the rest of this document readable, here is what we mean by a handful of recurring terms:
- The App - the Hi, Moose desktop application for Windows and macOS, including any AI model that runs locally on your device.
- The Service - the App together with any hosted feature we make available, such as account management, scheduled AI-visibility monitoring, hosted audio for the listen-to-this-article player, and optional publishing connections, plus our websites at himoose.com and console.himoose.com.
- Your Content - the articles, prompts, briefs, drafts, credentials, and other material you create, upload, paste, or connect to the Service.
- Output - any audit, score, brief, draft, summary, audio file, transcript, or other material generated by an AI model (local or third-party) through the Service, whether or not you requested it directly.
- BYOK ("bring your own key") - connecting your own API key or account for a third-party AI model provider so that provider bills and processes requests directly under your agreement with them.
- Connected Platform - a third-party content management system, publishing platform, or account (for example WordPress, Webflow, or Grav) that you authorize the Service to read from or publish to.
3. Eligibility and your account
You must be at least 18 years old and able to form a binding contract to use the Service. You agree to provide accurate registration information and to keep it up to date.
You are solely responsible for maintaining the confidentiality of your login credentials, any BYOK provider keys, and any Connected Platform credentials or access tokens you store in the App, and for all activity that occurs under your account or through your Connected Platforms, whether or not you authorized it.
You must notify us at [email protected] promptly if you suspect your account, a provider key, or a Connected Platform connection has been accessed or used without your permission. We are not responsible or liable for any loss or damage arising from your failure to safeguard your credentials, or from unauthorized access that occurs before you notify us.
4. Your license to the App
We grant you a limited, non-exclusive, non-transferable, revocable license to download, install, and use the App on devices you own or control, for your own business or personal use - including producing deliverables for your clients as described in Section 10 (Agency use and white-label branding) - in accordance with these Terms and the plan you are on.
Farmball and its licensors keep all right, title, and interest in the App and the Service, including the software, any AI models we distribute with it, and the Hi, Moose name, mascot, and design. Except where applicable law expressly allows it despite this restriction, you may not copy, modify, distribute, sell, lease, or sublicense the App, or reverse engineer, decompile, or attempt to extract the source code or model weights of any part of it.
The App includes third-party and open-source components that are licensed under their own terms; those terms govern your use of those components.
5. Acceptable use
We want Hi, Moose to be useful and safe for everyone. You agree not to use the Service to:
- Break the law, infringe anyone's intellectual property or privacy rights, or violate a third party's terms of service (including a model provider's or a Connected Platform's terms).
- Generate, publish, or distribute content you do not have the rights to, including converting articles to audio without the necessary permissions.
- Attempt to disrupt, overload, reverse engineer, or gain unauthorized access to the Service, another user's account, or any connected infrastructure.
- Use the Service to generate or spread deliberately false, defamatory, or fraudulent content, or to impersonate any person or entity.
- Resell, sublicense, or provide the Service to third parties in a way these Terms do not allow.
Your responsibility for what you publish
Hi, Moose is a tool. You decide what it generates, what you keep, and what you publish. You are solely responsible for reviewing, fact-checking, and approving any Output before you rely on it, publish it, or push it to a Connected Platform.
6. AI-generated output is not guaranteed to be accurate
Hi, Moose uses artificial intelligence, including large language models that run locally on your device and, where you choose to connect one, third-party models. AI models can and do make mistakes. Output may be inaccurate, incomplete, outdated, biased, or misleading, and may misstate facts, misattribute sources, or fabricate details that appear plausible but are not true.
You acknowledge that Output is provided for your own review and is not professional, legal, financial, medical, journalistic, or marketing advice. You are solely responsible for independently verifying any Output before you rely on it, act on it, publish it, or provide it to anyone else.
We do not guarantee any particular search ranking, answer-engine citation, traffic level, audience size, or other business outcome from using the Service, and we are not liable for any decision you make, or any harm you suffer, based on Output or on scores, audits, or recommendations the Service produces.
By using the Service you accept these risks. To the fullest extent permitted by law, we are not liable for any error, omission, or fabrication in Output, or for any action taken - by you or by the Service at your direction - in reliance on Output.
AI features, especially agentic workflows, monitoring, audits, and long or multi-step tasks, can consume model tokens, credits, or API quota in amounts that are difficult to predict in advance. You are responsible for all usage generated under your account, plan allowance, or BYOK provider key, including usage that is higher than you expected or that results from a retried request, a misconfigured task, or an automation you left running. We are not liable for unintended or unexpected token, credit, or API usage, or for any charges a third-party provider bills you for that usage. Where your provider offers spending caps or usage limits, we recommend you configure them.
Free hosted models and training
The local model that ships with Hi, Moose runs entirely on your device, and prompts it processes never leave your machine. If you elect to use a free, hosted (non-local) model instead, your prompts and the resulting Output are processed by that third-party model provider under its own terms, and that provider may retain and use them - typically on an anonymized or aggregated basis - to improve or train its models. By choosing a free hosted model, you acknowledge and consent to that processing. If you do not want your prompts used for training, use the local model, or use a paid or BYOK configuration whose provider terms exclude training.
7. Subscriptions and billing
The local App is free to use. Paid plans unlock hosted and automated features and are billed in advance on a monthly or annual basis through our payment processor, Stripe. Paid plans renew automatically at the end of each billing period, at the then-current price for your plan, until you cancel. You can cancel at any time in the console or by contacting us; cancellation takes effect at the end of the period you have already paid for, and fees already paid are non-refundable except where required by law or stated otherwise in these Terms.
We may change plan prices. A price change never applies mid-period: we will give you at least 14 days' notice before a new price takes effect at your next renewal, and you can cancel before it does.
If you are a consumer in the EU or UK, you may have a 14-day right of withdrawal for online purchases. By purchasing a plan you expressly request that we provide the hosted features immediately, and you acknowledge that once performance has begun your withdrawal right is reduced or lost to the extent the law allows. Where the right still applies, we will honor it.
On BYOK plans, you connect your own provider account or key, and that provider bills and is responsible to you directly for that usage. We do not control, mark up, or guarantee the pricing, availability, or accuracy of any third-party model provider. You are responsible for all usage billed under your key or account, including unexpected or unintended usage, and for configuring any spending caps or usage limits your provider offers.
We sometimes run promotions, including free merchandise offered with a paid plan. Unless a promotion says otherwise, a promotional item ships only after you have completed one full month of paid, active subscription, is limited to one per customer, is offered while supplies last, and has no cash value. If you cancel or are refunded before that first month is complete, the item is not shipped. We can change or end a promotion at any time, which does not affect a plan you have already paid for.
8. Your content and ownership
As between you and us, you own Your Content and, to the extent you own the underlying material, the Output generated from it. We host certain Output (for example, audio files) only while you remain a customer of the relevant feature, and if you leave, you can export or download the files you are entitled to before your account closes.
You grant us a limited, non-exclusive license to store, process, and transmit Your Content solely as needed to operate the Service - for example, to host audio, run scheduled monitoring, sync your account across devices, or send a request to a model provider or Connected Platform you have configured. We do not use Your Content or Output to train AI models, and prompts processed by the local model on your device are never transmitted to us.
9. Connected platforms and publishing
Some features let you connect a third-party CMS or publishing platform and push content to it directly from the App. This is an optional, opt-in feature that you control - the Service does not connect to, read from, or publish to any platform unless you configure and authorize that connection yourself.
You are solely responsible for the credentials or access tokens you provide, for reviewing content before it is published or overwritten on a Connected Platform, and for any consequence of a publish, update, or delete action taken through a connection you authorized - including actions triggered by your own mistake, a misconfigured connection, or a change in the third-party platform's behavior or API. We are not liable for any loss, downtime, broken pages, formatting or markup errors, plugin or theme conflicts, deleted or overwritten content, publishing errors or mistakes, or reputational harm arising from your use of a Connected Platform. You accept these risks when you enable a connection.
You are responsible for maintaining your own backups or snapshots of any site or platform you connect, and for verifying that you can restore it, before you allow the Service to publish or update content there.
Your use of any Connected Platform is also governed by that platform's own terms of service and privacy policy, which we do not control.
10. Agency use and white-label branding
You may use the Service to produce work for your clients - for example, running audits, reports, or visibility monitoring for a client's site, or hosting audio that is embedded on a client's page. What you may not do is resell, rent, or share access to the Service itself: seats on your plan are for people in your own organization, and each separate organization needs its own account and plan.
Some paid plans let you apply your own branding - such as your name, logo, link, cover color, or attribution text - to certain deliverables, for example PDF reports and the hosted audio player ("White-Label Branding"). White-label branding changes how those deliverables are presented; it does not transfer any ownership of the Service, the App, or the underlying technology, which remain ours under Section 4.
You are solely responsible for the branding you upload or configure. You confirm that you have the rights to use the name, logo, and any trademark it contains, and that any link you set points to a site you own or are authorized to use. Branding you upload is Your Content under these Terms, and Section 15 (Indemnification) applies to it.
White-label branding remains active only while a qualifying paid plan on your account is active. If your plan lapses, is downgraded, or is terminated, branding reverts to the Hi, Moose defaults, and hosted features tied to your plan - including hosted audio embedded on your or your clients' pages - stop being served, as described in Section 8.
Your clients are not parties to these Terms and have no rights against us under them. You are solely responsible to your clients for the deliverables you provide, for obtaining their permission before you connect, crawl, monitor, publish to, or embed content on their sites, and for any commitment or warranty you make to them. You may not represent that we warrant or guarantee anything to your clients.
11. Third-party services generally
Beyond Connected Platforms, Hi, Moose may interact with other services you choose to use, such as AI model providers, Google Search Console, or payment infrastructure. Your use of those services is governed by their own terms, and we are not responsible for their availability, accuracy, security, or handling of your data.
Third-party services may throttle, rate-limit, suspend, block, or ban requests, accounts, API keys, devices, or IP addresses at their sole discretion, including as a result of your usage patterns through the Service. Any such block or restriction is a matter between you and that third party. We are not responsible or liable if a third-party service blocks or restricts your device, IP address, network, account, or keys, and you accept that risk when you use features that call third-party services.
12. Copyright complaints
We respect intellectual property rights and expect users to do the same. If you believe content hosted through the Service infringes your copyright, send a notice to [email protected] that includes: your name and contact details; a description of the copyrighted work; the URL or location of the material you believe infringes it; a statement that you have a good-faith belief the use is not authorized by the rights holder, their agent, or the law; a statement, under penalty of perjury, that your notice is accurate and that you are the rights holder or authorized to act for them; and your physical or electronic signature.
We review complete notices, remove or disable access to material where appropriate, and may suspend or terminate the accounts of repeat infringers. If you believe your content was removed by mistake or misidentification, you can send a counter-notice with supporting detail to the same address.
13. Disclaimers
THE SERVICE AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, OR THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.
We do not warrant that the Service will be free from vulnerabilities, that any account or Connected Platform will be free from unauthorized access, or that Output will be accurate, complete, or fit for any particular use. You use the Service, and rely on any Output, at your own risk.
Hi, Moose stores much of your data - including workspace data, local memory, drafts, audits, and reporting and visibility history - locally on your device. You are solely responsible for backing up your device and your data, including any exports you want to keep. To the fullest extent permitted by law, we are not liable for any loss, corruption, or unavailability of data, including previously collected reporting or visibility history, whether caused by a software error, an update, a hardware failure, a migration, or anything else.
You are responsible for the security of your own device, operating system, and network. We are not liable for any virus, trojan, ransomware, keylogger, or other malicious software on your device or network, or for any loss, theft, or exploitation of your data, credentials, or keys caused by malware, a compromised device, or a compromised network - even where the affected data was created or stored by the App.
By using the Service, you acknowledge and accept the risks described in these Terms, including those described in Sections 6, 9, 10, and 11 and in this Section 13.
14. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL FARMBALL, LLC OR ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, OR CONTRACTORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE, ANY OUTPUT, ANY UNINTENDED OR UNEXPECTED MODEL, TOKEN, CREDIT, OR API USAGE, ANY PUBLISH, UPDATE, OR DELETE ACTION ON A CONNECTED PLATFORM, ANY BLOCKING OR RESTRICTION OF YOUR DEVICE, IP ADDRESS, NETWORK, ACCOUNT, OR KEYS BY A THIRD PARTY, ANY MALICIOUS SOFTWARE ON YOUR DEVICE OR NETWORK, ANY LOSS OR CORRUPTION OF DATA (INCLUDING LOCALLY STORED DATA AND PREVIOUSLY COLLECTED REPORTING OR VISIBILITY HISTORY), ANY UNAUTHORIZED ACCESS TO YOUR ACCOUNT OR A CONNECTED PLATFORM, OR ANY THIRD-PARTY SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM AROSE, OR (B) FIFTY U.S. DOLLARS ($50).
These limitations apply regardless of the legal theory on which a claim is based - contract, tort, negligence, strict liability, or otherwise - and even if a remedy fails of its essential purpose. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
15. Indemnification
You agree to defend, indemnify, and hold harmless Farmball, LLC and its members, managers, officers, employees, affiliates, agents, and contractors from any claim, liability, damages, loss, and expense (including reasonable legal fees) arising out of or related to: (a) Your Content or any Output you publish, share, or rely on; (b) your use or misuse of the Service, including any use of a BYOK provider or Connected Platform; (c) unauthorized access to your account, provider keys, or a Connected Platform, whether or not caused by you; (d) your violation of these Terms; or (e) your violation of any law or any third party's rights.
16. Termination
You can stop using Hi, Moose and close your account at any time. We may suspend or terminate your access if you breach these Terms, misuse the Service, or create risk or legal exposure for us or other users. Where reasonably possible, we will give you a chance to export Your Content before your account closes.
Any provision of these Terms that by its nature should survive termination does survive it, including Section 8 (ownership), Section 13 (disclaimers), Section 14 (limitation of liability), Section 15 (indemnification), and Section 17 (governing law and dispute resolution).
17. Governing law and dispute resolution
These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws principles.
Before filing a formal claim, you agree to email us at [email protected] describing the dispute and give us 30 days to try to resolve it with you informally. Most issues get sorted out this way.
If we cannot resolve it, then except for disputes that qualify for small-claims court or claims for injunctive relief to protect intellectual property or confidential information, any dispute arising from these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will be held in Austin, Texas, or by videoconference if you prefer, and the AAA rules govern the allocation of filing, administration, and arbitrator fees.
Arbitration is on an individual basis. You and Farmball, LLC each waive any right to a jury trial and any right to bring or participate in a class, collective, or representative action. This class-action waiver is an essential part of this section and is not severable from it: if the waiver is found unenforceable as to a particular dispute, that dispute must be heard in court on an individual basis, not in a class or collective arbitration.
If 25 or more demands for arbitration raising similar claims are filed against us in a coordinated way, you and we agree they will be administered in batches, with one batch of up to 50 demands proceeding at a time before a single arbitrator per batch, so the process stays workable for everyone.
You can opt out of this arbitration agreement entirely by emailing [email protected] within 30 days of first accepting these Terms, stating your name, the email on your account, and that you are opting out of arbitration. Opting out does not affect any other part of these Terms.
If you are a consumer in a jurisdiction whose law gives you mandatory protections that this section would otherwise take away - for example, the right under EU or UK consumer law to bring a claim in the courts of your home country - nothing in this section removes those protections.
18. General terms
These Terms, together with any policy referenced in them, are the entire agreement between you and Farmball, LLC regarding the Service and supersede any prior agreements on the same subject. If any provision of these Terms is found unenforceable, the remaining provisions stay in full effect (subject to the non-severable class-action waiver in Section 17). Our failure to enforce any right or provision is not a waiver of it. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets.
The App is subject to U.S. export control and sanctions laws. You may not download or use it in any country or region subject to a U.S. embargo, and you confirm you are not listed on any U.S. government restricted-party list.
We are not liable for any delay or failure to perform caused by events beyond our reasonable control, such as outages of third-party infrastructure, natural disasters, or government action.
19. Changes to these terms
We may update these Terms as the product evolves. If a change is material, we will give you at least 14 days' notice before it takes effect - by email, in the App, or both - and update the date at the top of this page. If you do not agree to a material change, you can cancel your plan before the change takes effect, and we will refund any prepaid fees for the period after your cancellation. Continuing to use the Service after a change takes effect means you accept the updated Terms.
20. Contact us
Questions about these Terms? Reach us at [email protected], or write to Farmball, LLC, Austin, Texas.