SEO Action
Platform

It looks at how ready your content is to show up in AI search, AI chat, and search result pages. Hi, Moose will look at what’s clear, what’s confusing, and what’s missing. You’ll see what’s helping visibility and what may be holding it back, and ultimately show you where you have room for improvement.

A lot. Things like clarity, freshness, extractability, paragraph density and readability, use of various HTML elements, semantic relevance, entity recognition, topic coverage, question-answer patterns, references, and much more. It’s a deep pass, not a quick score, built to show how to optimize further for AI and traditional search. It also checks search competition across multiple models, to understand what they may be doing well and what is working for them.

Citation Alignment is the process of analyzing and improving your content based on how AI systems (such as Google AI Mode and Google AI Overviews) interpret, retrieve, and cite information when generating answers. Hi, Moose captures the grounding queries that Gemini uses, helping you understand whether your content aligns with what’s being verified and cited.
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For a deeper dive on the topic, read our blog post on Citation Alignment.

SEOs, content teams, and marketers who are looking for help to increase their visibility in traiditional SERPs, AI search, and AI chat.

Answer Engine Optimization (AEO), also known as AI SEO, Generative Engine Optimization (GEO), or AI Optimization (AIO), is the practice of optimizing your content in a way for AI systems like ChatGPT, Google Gemini, and Perplexity to more likely use and reference your content within their responses.
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AEO isn’t a replacement for SEO. The same fundamentals still matter and a very much applicable: strong structure, good speed and page performance, clear intent alignment, trustworthy sourcing, and topical depth. The difference is in how those same fundamentals are prioritized tactically to make your content easier for AI systems to understand, extract, and cite.

Generative Engine Optimization (GEO) focuses on similar goals but through the lens of AI chat and generative systems that create responses dynamically. Like AEO, it relies on many long-standing SEO practices like clarity, structure, authority, and freshness but places added emphasis on making your content readable and referenceable by large language models (LLMs). In other words, GEO is still SEO at its core, just adapted for how AI-driven search experiences process and deliver information.

There really isn’t a difference. The two terms are often used interchangeably to describe optimizing for visibility in AI search and generative chat experiences. Both aim to help your content get recognized, understood, and cited by AI systems. At Hi, Moose, we treat AEO, GEO, and AI SEO all as part of the same discipline, understanding how AI interprets content and applying proven SEO tactics in ways that make sense for this new layer of search.