Topic Authority Builder

Find out where your site’s authority is strong, where it’s thin, and what to build next to strengthen your coverage.
Topic Authority Builder Analysis Score UI screenshot from Hi, Moose
Topical Authority Score from a Hi, Moose Topic Authority Audit - UI screenshot

Why topic authority
matters

Search engines and AI tools reward sites that actually cover a topic in full.

If your coverage is shallow or scattered, you’ll struggle to be seen as a trusted source.

The Topic Authority Builder helps you find the blind spots in your content and shows you what to add to strengthen your position.

Start with a domain-wide audit

Run a full topical audit for your domain and see how your content stacks up across clusters, supporting topics, and related intent.

Each report highlights coverage, gaps, and next steps to strengthen authority where it matters.
Topic Authority Audit domain-wide scan Key Metrics UI screenshot
Topical Authority Audit, Coverage Report UI screenshot within Hi, Moose

See what’s covered
and what’s missing

You’ll get a clear map of the topics you’ve nailed and where you have content gaps.

Once your domain audit is done, you can analyze individual pages for topical strength and supporting content signals.

Get real actions
you can take

Every audit ends with specific actions you can execute.

From new article ideas to missing subtopics, each suggestion ties directly to improving your site’s topical depth and authority.
Content gap analysis recommended actions UI screenshot within Hi, Moose
Topic Authority Builder FAQs

Some questions + answers

What’s the difference between a domain audit and a page audit?
The domain audit looks at your overall coverage on a topic. The page audit zooms in on a single page to see if it supports your larger topic clusters or needs extra depth.
What kind of checks run behind the scenes?
We look at dozens of signals like topic coverage, content depth, related intent, internal structure, and gap detection. It’s a deep pass designed to surface what to improve, not a black-box score.
Do I need to change my entire content strategy?
Not likely. You’ll just see where you’re thin or missing key intent. Most teams use it to guide new content ideas or strengthen clusters they already started.
How long does a topical audit take?
A deep domain scans can take up to 5 minutes since it will consider up to 100 URLs on a topic, from your domain, but typically they're pretty fast within a minute or two. Page scans are typically faster, completing under a minute.

Start building stronger topical authority

Run your first audit and get a clear plan
to grow your topical depth and visibility.