There’s a ton of overlap. Many of the things you’re already doing for SEO are going to have an impact in AI responses too. The change for most SEOs is what they prioritize tactically.
For years, it’s been sound SEO advice to have fast page load speeds, solid structure, good readability, clarity, and to build topical authority by publishing people-first content. None of that changes.
AI SEO, AEO, and GEO (whatever you want to call it) are the deliberate optimizations or efforts you can make to increase the likelihood of your brand or content surfacing via mentions and citations within AI responses. For example, including a TL;DR at the top of your blog posts has been good UX and SEO advice for years, but that is now a higher priority tactic for marketers, concerned with visibility in AI responses, as those can increase the number of AI responses your content surfaces for (we have the data to back this up). Doing this at scale can be a challenge, especially for larger websites with extensive content and when incorporating multiple data sources; it's one of several use cases that Hi, Moose solves for.