AI visibility tools, head to head
Profound vs Peec AI
Pricing, features and differences, researched August 2026.
Profound and Peec AI both help brands track how AI search tools present their names, products, and content. Teams often compare them when they need to measure visibility across tools like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. The main difference comes down to the type of data and workflows each platform emphasizes. Profound combines AI visibility and citation tracking with consumer prompt data, crawler and referral analytics, and automated content workflows. Peec AI focuses on brand mentions, source citations, sentiment, answer position, competitor share of voice, and prioritized actions. This comparison looks at supported AI search tools, visibility metrics, citation analysis, competitor tracking, prompt and audience data, analytics, content workflows, and fit for brands or agencies.
At a glance
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Peec AI
Pick it if monitoring is the whole job and you want agency seats, though any one plan covers 3 of its 11 engines.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Profound | Peec AI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - free one-off AEO Report only | No | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $99/mo, billed yearly | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes (~15%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + Agent credits | Per prompt (brands) / credits (agency) | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - credits meter Agents only | Yes - credit = 1 prompt × 1 model × 1 day | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - credit admin panel | Partial - credit allocation per project | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Yes - Agency Mode, 2 tiers | Yes | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Partner program - referral commissions | Yes - Refer & Earn, up to $1,000 | Yes |
| Annual contract required | Yes on both self-serve tiers | No | No |
| Free trial length | 7 days (Growth) | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $99–$399/mo + custom Enterprise | $95–$795/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV/JSON, Growth and up | CSV export anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Pursuing, not certified | Pending |
| ISO certification | Not published | Not published | No |
| Local backup and restore | No - vendor-side daily backups | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 9 total; 1 on Starter, 3 on Growth | 11 available, 3 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture, not API | Yes - cloud UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - all plans | Yes | Yes |
| Claude | Enterprise only | Enterprise only | Yes |
| Gemini | Enterprise only | Yes | Yes |
| Google AI Mode | Enterprise only | Yes | Yes |
| Google AI Overviews | Growth and up | Yes | Yes |
| Grok | Enterprise only | Paid add-on | Yes |
| Bing Copilot | Enterprise only | Yes | Yes |
| DeepSeek | Enterprise only | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 50 / 100; custom on Enterprise | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No - response cap set by plan | No - 1 run/day | Yes |
| Run cadence options | Daily only | Daily; weekly on top tiers | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | No | No | Yes |
| Instant one-off check | Free AEO Report, 3 engines | No | Yes |
| Prompt manager | Yes - edit, add, disable | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes - automatic | Yes |
| Prompt categories and topics | Yes - topics + content clusters | Yes - topics + tags | Yes |
| Per-prompt model selection | No - set per config | No - set per project | Yes |
| Brand name variant support | Yes - asset configuration | Yes - aliases + regex | Yes - secondary brand terms |
| Brand multi-domain support | Yes - unlimited domains | Yes | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - GSC is reporting only | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - from Prompt Volumes + brand config | No - from brand profile + search volume | Yes |
| Perplexity | Growth and up | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - citation share + authority | Yes - sources and citations tracked separately | Yes - domain and page level |
| Sentiment scoring | Yes | Yes - 0–100 | Yes |
| Average position / rank | Yes | Yes | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - "Visibility Score" | Yes - "Visibility" | Yes |
| Share of Citations | Yes - "Citation Share" | Yes | Yes |
| Narrative drift detection | Partial - sentiment + keyword themes | Partial - Brand Perception attributes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - FactCheck vs ground truth | Partial - AI Shopping attributes only | Yes |
| Untracked brand extraction | Yes | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - domain ranking, not typed | Yes - 5 types + custom | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Per configuration, not published | Uncapped | 15 |
| Visibility gap analysis | Yes - Opportunities, Growth and up | Yes - Gap Score | Yes |
| ChatGPT fan-out capture | Not published | Yes | Yes |
| AI Mode grounding queries capture | No | No - fanouts on ChatGPT, Perplexity, Copilot | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - log-based, not robots check | Yes - 40+ bots | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Partial - Aim, Enterprise only | Partial - Brand Perception summary | Yes |
| Data export | Yes - CSV, JSON, API, Looker | Yes - CSV, Data Studio, API | Yes - CSV |
| Branded PDF report | No | No | Yes |
| Scheduled email reports | Partial - Slack/Teams alerts | No | Yes - paid, per-user opt-in |
| Action log with export | Partial - Aim project tracking | Chat archive CSV only | Yes - CSV on paid managed plans |
| Historical data retention | All time | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Yes - via Agents + Aim | No - track + recommend only | Yes |
| Page-level AEO audit | No - no scored page audit | No | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - 1–3 opportunity score | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - full-page rewrite only | No | Yes - element, character budget, before and after |
| Second-model QA pass | No - human approval step | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - Aim impact tracking | Partial - Actions "Impact" view | Yes - compares against the baseline |
| Recommendation status tracking | Yes - Aim projects and tasks | Partial | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Yes - Relative Opportunity Score | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC integration | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish via Agents | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | Yes | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Log ingestion only, no publishing | Catalog import only | On roadmap |
| Surgical element-level edits to live page | No - publishes whole content | No | Yes |
| Preview before applying | Yes - approval step | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No | Yes - FAQPage schema |
| Publish approval gate | Yes - human-in-the-loop | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | Yes - Aim, Enterprise only | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Agents are node-graph workflows | No automation either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No - credit-metered | No | Yes |
| Multi-agent panel | No - Aim spawns sub-agents | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | Partial - chat with Aim | No | Yes - talk to any agent mid-job |
| Background execution | Yes - Aim runs continuously | No | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - before publishing | MCP writes only | Yes |
| Long-running deep work jobs | Partial - Aim projects | No | Yes |
| Scheduled agent jobs | Yes - scheduled Agent runs | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - Documents and Sheets | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - cited data in briefs | No | Yes - screenshots and captured proof |
| Searchable job history | Yes - run history | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | Yes - Aim, Enterprise only | Partial - in-app data agent + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | Not disclosed; 16 in Agent research | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | Partial - project context | No | Yes - semantic search over past chats |
| Live web search | Yes - Exa, Firecrawl, Perplexity nodes | No | Yes |
| Fetch and read URLs | Yes - web scrape node | Cited source URLs only, via MCP | Yes |
| Semantic search over your own site | Partial - knowledge base, sitemap | No | Yes - on-device index |
| Topic coverage check | Yes - content gap vs sitemap | No | Yes - covered, partial or not covered |
| File attachments | Partial - Google Drive, knowledge base | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | Yes - Skills + custom Agents | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Yes - Aim execution briefs | No | Yes |
| Live SERP / PAA research | Partial - DataForSEO, Perplexity nodes | No - fanout queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes | No | Yes |
| Brand voice grounding | Yes - Brand Kit | No | Yes |
| Brand truth profile | Partial - Brand Kit + FactCheck | Partial - Brand Profile | Yes |
| Internal linking placement | Not published | No | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | Yes - AEO FAQ template | No | Yes - HTML and JSON-LD |
| Key points extraction | Not published | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | Yes - Documents | No | Yes |
| Export formats | CSV, JSON; CMS publish | CSV | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - Documents editor | No | Yes |
| Deploy directly to CMS | Yes - 10 CMS connectors | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - sitemap read by Aim | No | Yes |
| Scheduled full-site crawl | No - reads AI bot logs, not your site | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | No | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - content decay signals | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - Aim surfaces, doesn't fire | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | Yes - Content Refresh template | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | Yes - node-graph builder | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | Yes - scheduled Agent runs | No | Yes - daily to monthly |
| Workflow reports | Yes - run logs + Aim reports | MCP slash-commands only | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - Aim opportunity feed | No | Yes |
| Native OS notifications | No - web only | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Partial - Slack/Teams integrations | No - product newsletter only | Yes |
| Teams & workspaces | |||
| Seats included | 1 / 3 / custom | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - upgrade tier | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared credit pool | Yes - shared prompt/credit pool | Yes |
| Per-member usage visibility | Partial - admin usage panel | No | Yes |
| Multi-project workspaces | Enterprise / Agency Mode only | Yes | Yes |
| Projects included | 1 workspace; multi on Enterprise | 1–5 brands; 3–25 agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Agency Mode only | Prompts only | Yes |
| Per-project API keys | No - org-level, Enterprise | No - company-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - Agency Growth + Enterprise | Yes - 4 tiers | Yes - four tiers |
| Client sub-accounts | Yes - client + pitch workspaces | Yes - client seats + pitch projects | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - plus Adobe Analytics | Yes - AI Referrals | Roadmap |
| MCP connector support | Yes - hosted server + Claude connector | Yes | Partial - Webflow connects over MCP |
| Public API | Enterprise only | Enterprise only | No - project keys for own plugins only |
| Slack | Yes - plus Microsoft Teams | No - community only | No |
| Zapier | No - 40+ native connectors | No | No |
| Custom connection support | Yes - custom log drain + API nodes | Generic log webhook | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks 30+ | 1 (English) | 6 |
| Troubleshooting and recovery tools | No - status page only | No | Yes |
| In-app help agent | Yes - Aim assistant | Yes | Yes |
| Done-for-you service available | Partner agency directory | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | No. Marius Meiners, Daniel Drabo and Tobias Siwonia, who met in Antler's Berlin accelerator cohort; Meiners came from PwC's venture deals team rather than search. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Profound and Peec AI both provide AI visibility tracking, mention and citation data, competitor analysis, and agency plans. Profound suits enterprise teams that need SOC 2 Type II certification, extensive CMS connectors, Slack or Teams support, or an Enterprise-level agent. Peec AI may suit teams that want unlimited seats included and a cloud-based visibility platform with no annual contract.
Hi, Moose fits teams that want to track, diagnose, fix, verify, and deploy work from one product at a lower starting cost. Its free plan has no expiry or card requirement, while paid plans start at $39 per month with BYOK or $79 per month with AI included. Users can also run five engines daily at no vendor AI cost through local runs, use OpenRouter keys, and see AI credit use against a published rate card.
The desktop, local-first setup also gives teams more control over their data. Hi, Moose stores data in a local database, supports full local backup and restore, offers three local model sizes, and keeps Google Search Console credentials on the device. Engine checks still need web access, but stored data and local models can work offline.
For SEO managers and agencies that need to act on visibility data, Hi, Moose goes further than tracking alone. It supports page-level AEO audits across nine scored categories, retrieval-readiness scoring, evidence tiers, element-level rewrite suggestions, and baseline-versus-verification comparisons. Teams can stage WordPress edits, preview them, use a staging environment, roll back changes, and require approval before publishing.
Hi, Moose also covers a wider set of day-to-day content work. It tracks 10 engines, including Claude, Meta AI, DeepSeek, Grok, Google AI Mode, and Bing Copilot. It has no hard prompt limit, supports on-demand checks and multiple run cadences, captures Google AI Mode grounding queries, and suggests prompts from real Google Search Console questions. For agencies, it adds white-label PDF reports and audio players, while keeping clients organized as projects.
Neither competitor has every advantage. Profound offers enterprise security certification and broader published integrations. Peec AI includes unlimited seats and supports uncapped competitors. But for small and mid-sized teams that want flexible pricing, local data control, broad engine coverage, and a direct path from finding an issue to preparing and approving a fix, Hi, Moose presents the more complete alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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