The Hi, Moose brand kit.
Logos, colors, type, and boilerplate, ready to drop into your work.
The marks
The wordmark is our primary logo. Use the mascot and the M icon as supporting marks. Each comes in light and dark. Download SVG for anything scalable, PNG for quick placement.
Keep clear space around the wordmark equal to the height of the “H” on all sides. Don’t crowd it with other text, marks, or edges.
Don’t reproduce the wordmark below 120px wide (or 1 inch in print). At favicon and app-icon sizes, reach for the “M” mark instead of the mascot.
A warm, near-monochrome palette
Warm near-black greys, an off-white text ramp, and one steel-blue accent. Cream drives primary actions; gold is reserved for premium, mint for local-AI moments.
Two typefaces
A warm book serif for display and headings, Source Sans 3 for UI and body. Sentence case throughout; uppercase only for eyebrows and labels.
Meet Moose
Moose is a real dog and the hand-drawn heart of the brand. Keep the linework as-is; the character is in the imperfect, sketchy strokes.
- Use the mascot in a single flat color, the provided black or white.
- Give it room to breathe and keep it on a calm, solid background.
- Pair it with the wordmark, or use it solo as an avatar or app icon.
- Redraw, smooth, or “clean up” the linework.
- Recolor it, add gradients, shadows, or outlines.
- Stretch, rotate, or crop the mascot.
About Hi, Moose
Copy and paste. The one-liner for tight spots, the full paragraph for a proper description.
Hi, Moose combines answer engine optimization (AEO) software, AI agents, and hands-on SEO expertise to help brands earn visibility, recommendations, and citations across AI search.
Hi, Moose is an answer engine optimization (AEO) platform that combines AI-powered software with hands-on SEO expertise to help brands get discovered, recommended, and cited in AI search.
At its core is Moose, an AI agent with a built-in language model that can research the web, analyze competitors, monitor brand visibility, audit websites, and help carry out SEO and AEO work. Hi, Moose connects research and visibility data to actionable improvements across content, technical SEO, website structure, and third-party citations.
Businesses can use the software independently or work with Hi, Moose's forward-deployed SEO team, which brings the technology and expertise directly into their existing workflows and tools. Hi, Moose serves businesses and agencies looking to move beyond simply monitoring AI search visibility to improving it.
Download the full asset pack
All logos in SVG and PNG, light and dark. For anything else you need, reach out and we’ll help.