The Hi, Moose brand kit.
Logos, colors, type, and boilerplate, ready to drop into your work.
The marks
The wordmark is our primary logo. Use the mascot and the M icon as supporting marks. Each comes in light and dark. Download SVG for anything scalable, PNG for quick placement.
Keep clear space around the wordmark equal to the height of the “H” on all sides. Don’t crowd it with other text, marks, or edges.
Don’t reproduce the wordmark below 120px wide (or 1 inch in print). At favicon and app-icon sizes, reach for the “M” mark instead of the mascot.
A warm, near-monochrome palette
Warm near-black greys, an off-white text ramp, and one steel-blue accent. Cream drives primary actions; gold is reserved for premium, mint for local-AI moments.
Two typefaces
A warm book serif for display and headings, Source Sans 3 for UI and body. Sentence case throughout; uppercase only for eyebrows and labels.
Meet Moose
Moose is a real dog and the hand-drawn heart of the brand. Keep the linework as-is; the character is in the imperfect, sketchy strokes.
- Use the mascot in a single flat color, the provided black or white.
- Give it room to breathe and keep it on a calm, solid background.
- Pair it with the wordmark, or use it solo as an avatar or app icon.
- Redraw, smooth, or “clean up” the linework.
- Recolor it, add gradients, shadows, or outlines.
- Stretch, rotate, or crop the mascot.
About Hi, Moose
Copy and paste. The one-liner for tight spots, the full paragraph for a proper description.
Hi, Moose is answer engine optimization (AEO) software with its own AI model that helps brands earn and hold their place in AI search.
Hi, Moose is desktop software for answer engine optimization, the work of earning a brand's place in AI search. It runs on the user's own machine with a real AI model built in. Moose tracks how a brand shows up across engines like ChatGPT and Claude and runs evidence-based audits to find what is helping or hurting. When there is work to do, it prepares the change, from a content rewrite to a technical fix, and nothing publishes until the user approves it. Hi, Moose is made for small and mid sized businesses and the agencies that serve them.
Download the full asset pack
All logos in SVG and PNG, light and dark. For anything else you need, reach out and we’ll help.