Hi. I’m Sam,
and this is Moose.
Hi, Moose is a tool that helps your brand show up in AI search. This page is the story of why I built it.
I run SEO for a living. A little over a year ago the tools my team used cost too much and did too little, so I started building my own. The early versions were small and unglamorous: an FAQ generator, a key points generator, whatever we needed that week.
People ask about the name. Moose is my buddy. He’s loyal, faithful, a good friend, and he’s been under the desk for all of it. Naming the company after him honors him, and it keeps the brand grounded. It’s hard to take yourself too seriously when your co-founder is a dog.
“This doesn’t need to be a big company. It needs to be a good one.”
There was no lightbulb moment, more a slow realization. One of the first features in v1 was a programmatic SEO versus-page generator. It worked. It did exactly what it said. But it was an old SEO playbook with some LLM parts mixed in, and that’s not the kind of long-lasting value I want customers to walk away with. The old way started to feel confined and static next to what this much readily available AI could do. Being effective on search now takes AI at the center of the tool and heavy brand context around it, not AI sprinkled on top.
So I rebuilt Hi, Moose around a local AI model that runs on your own machine. That keeps it fast and private, and it means Moose already knows your brand when you sit down, picking up where you left off.
AI search is still early and it changes monthly. I’m in it every day for my own clients anyway, so keeping Hi, Moose current is the same work as keeping myself current. Most of the people using it are founders and small teams, and I want them competing in AI answers without an enterprise budget.
Who’s behind Hi, Moose.
Every value here is one I hold myself to.
Fortune 500 can kick rocks. Hi, Moose was built for small business, for the underdog.
I have zero interest in VC funding. I stay small and fast, beholden to no one but my customers.
Sure, there will be bugs and I’ll fall short, but I’ll keep working a problem until it’s good. Once it’s good, I keep going until it’s great.
This is a for-profit business and it needs a profit to keep the ship running. We were profitable before open beta and fully intend to stay that way, making more than we spend.
I don’t run non-stop experiments to squeeze every last drop of profit from customers, and I don’t chase growth at all costs. Give me your email and you’ll get transactional notices and the rare announcement, never a flood of spam.
I don’t want to build or support tools that mass-produce AI slop. I believe in AI’s potential, but not in churning out garbage with no human in the middle.
So many SEO, AEO, and GEO tools charge steep prices that are out of reach for small business. I believe in fair, reasonable pricing. Quality tools shouldn’t be enterprise-only.