Create a content brief
from today's search results
Moose runs a live research pass before he writes: the current top results, People Also Ask, the AI Overview, what ChatGPT says, and the text of the pages that already rank. Then he writes the brief and lists what he read.
SamPremium
Hi, Moose uses the target query and content format to shape both the brief and the first draft. Different structures need different sections, proof, and calls to action.
Give EV shoppers a clear, evidence-based answer to which electric SUVs hold up off-road, tiered by real capability (heavy-duty vs. light-duty vs. budget AWD), while covering the practical trade-offs (range loss, cold-weather performance, ground clearance) that most competing roundups gloss over.
None of the three ranking pages give real ground clearance and approach angles next to cold-weather range loss. Put both in one comparison table near the top and the piece answers the question the AI Overview currently answers with two different sources.
Chief desk supervisor. Reads the pages that rank before he suggests a word count.
What Moose researched for this brief
Every brief ends with this list, printed from what was collected. For the brief above he read:
A chat assistant on its own does not gather this. Claude does not pull Google's results, the AI Overview or ChatGPT's answer. ChatGPT does not pull the AI Overview or Gemini's grounding searches. Neither one reads your site crawl or your brand documents.
What is in the brief
Written to hand to a writer.
The format changes the brief
You pick the format up front and the structure changes with it: different sections, different proof, different calls to action. The live results also get a say, so a comparison query gets comparison framing whichever format you chose.
Top-of-funnel or mid-funnel article structure with a quick-answer block, criteria, and an FAQ built from People Also Ask questions.
Definition-first, deliberately short, written to be the thing an engine quotes when someone asks what a term means.
Value proposition, proof, objection handling and CTA blocks.
Problem framing for a segment or use case, with the outcome stated before the mechanism and proof close to the claim.
What the feature does, who it is for, how it works, and where it sits in the workflow, with the honest limits included.
What he already knows about you
The brief uses the context you set up for the project and what you have said in this chat. The search results still decide what the piece covers.
Questions people ask
What does the research pass change about the brief?
The recommended length is the median of the pages crawled, the FAQ angles come from People Also Ask, and the competitor section names pages that rank today. The list at the bottom says what was collected.
What if my plan does not include live research?
You get a preview brief, clearly labelled, written from your context library and brand voice with no live evidence. It is useful for structure, and it is not researched work.
How long does a full run take?
Usually a couple of minutes, most of it spent crawling the competitor pages. Revisions are near-instant because they reuse the saved research.
Does Moose crawl my own site as a competitor?
No. Your project domain is tagged as owned and excluded from the competitor crawl, so the competitor analysis is about other people. Your own pages show up separately, as internal link suggestions from your site index.
Can I change the format after the brief exists?
Yes. A glossary brief and a landing page brief are different documents, so ask for the other format and the research is reused while the structure is rebuilt.
Where does the draft come from?
One click from the brief. It inherits your brand voice, the internal link suggestions from your own site index, and a set of writing rules that strip the usual AI tells. Those rules are kept out of the visible brief so the brief stays readable.
Can this run without me?
A workflow can trigger it. When monitoring finds a topic the assistants answer without you, he can generate the brief and the first draft and leave them in your Library. Nothing publishes on its own.
More things to ask Moose
All use casesAsk before you brief, and get the pages, the verdict and what is missing.
The version of you an engine can cite, built from your own crawl.
The searches Google writes for itself before it answers, and who it cites.
Twelve searches behind one prompt, including the ones naming brands it trusts.
Share drops on a topic, the brief and the fix get staged, you approve.
The full list, and what Moose does step by step in each one.
Brief the next piece
from evidence.
Download Hi, Moose, add your target query, and read the list of what was collected at the bottom of the brief.