AI visibility tools, head to head
ZipTie.dev vs Gumshoe
Pricing, features and differences, researched August 2026.
ZipTie.dev and Gumshoe both help marketing teams track how AI search tools mention their brand, competitors, and content. Teams often compare them when they need to move beyond traditional rank tracking and understand visibility in tools such as ChatGPT and Perplexity. The main difference comes down to how each platform gathers and applies that data. ZipTie.dev centers on monitoring Google AI Overviews, ChatGPT, and Perplexity, then pairs those results with query suggestions, competitor and source analysis, and content optimization guidance. Gumshoe simulates persona-based buyer conversations across 11 AI models, including ChatGPT, Gemini, Claude, and Perplexity, then connects its findings to visibility, citations, content, and technical actions. The comparison usually falls into a few areas: AI models and search surfaces covered, monitoring methods, query and persona research, competitor and citation analysis, content guidance, technical recommendations, and fit for in-house teams or agencies.
At a glance
ZipTie.dev
Pick it if three engines cover the surfaces you care about, because that is all it tracks.
- Entry price
- $69/mo
- Tracked prompts
- 500–2,000 checks/mo; 1 check = all 3 engines
- Free trial
- 14 days, 75 checks
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | ZipTie.dev | Gumshoe | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 14-day trial | No - one free sample audit | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $69/mo | $99/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 15% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Monthly check allowance, 3 tiers | Flat monthly, billed per project | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - separate check, summary, optimization caps | No - separate audit, URL and content caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - usage tab per workspace | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - custom plans on request | Partial - partner discount, no separate plan | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Not published | Not published | Yes |
| Annual contract required | No | No | No |
| Free trial length | 14 days, 75 checks | No trial - 1 free sample audit | n/a - free plan, no expiry |
| Paid plans pricing range | $69–$159/mo + custom | $99–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV anytime; post-cancel terms not published | CSV, JSON and API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | No - none published | None published | Pending |
| ISO certification | No - none published | None published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 3 | 11 claimed; ~8 families, 6 per audit | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - browser capture with screenshots | No - official APIs, interface spot-checks | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | No | Yes | Yes |
| Gemini | No | Yes | Yes |
| Google AI Mode | No | Not published | Yes |
| Google AI Overviews | Yes | Yes | Yes |
| Grok | No | Yes | Yes |
| Bing Copilot | No | Unclear - listed on one page only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 500–2,000 checks/mo; 1 check = all 3 engines | 80/mo - 8 personas × 10 prompts | No hard limit on any plan |
| Samples per prompt configurable | No | No - each prompt asked once per model | Yes |
| Run cadence options | Daily or weekly | Monthly audit; weekly or daily snapshots | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Yes - manual checks draw on allowance | Partial - within plan audit limits | Yes |
| Instant one-off check | No - no free public tool | No - free tools not launched | Yes |
| Prompt manager | Yes | Partial - generated from personas and topics | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - automatic tagging | Yes - topics per prompt | Yes |
| Per-prompt model selection | No - all 3 engines per check | No - set per audit | Yes |
| Brand name variant support | Not published | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Partial - separate project per brand | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | Yes | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - competitor source lists | Partial - persona and topic gaps | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes | Yes - URL and domain | Yes - domain and page level |
| Sentiment scoring | Yes - scored against query intent | Yes - $299 plan | Yes |
| Average position / rank | No | Yes - rank per answer | Yes |
| Share of Voice | Partial - competitor leaderboards | Yes - visibility percentage | Yes |
| Share of Mentions | Partial - mention leaders list | Yes - leaderboard mention counts | Yes |
| Share of Citations | Partial - citation leaders list | Partial - source counts, no share metric | Yes |
| Narrative drift detection | No - sentiment trend only | Partial - theme and sentiment over runs | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Yes - all detected brands in export | Yes - every brand in the answers | Yes - with sentiment and average rank |
| Cited source categorization | Partial - social and directory sources called out | Yes - $299 plan | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Up to 30 | 15 |
| Visibility gap analysis | Yes - content and source gaps | Yes - persona, topic and competitor | Yes |
| ChatGPT fan-out capture | Not published | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No - Google indexing only | No | Yes |
| AI crawler access check | No | Yes - per URL | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Yes - 5–100/mo by plan | Not published | Yes |
| Data export | Yes - CSV with full answer text | Yes - CSV, JSON, API, share links | Yes - CSV |
| Branded PDF report | No | No | Yes |
| Scheduled email reports | Not published | Partial - run-complete emails | Yes - paid, per-user opt-in |
| Action log with export | No | No | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no deploy step | Partial - no deploy step | Yes |
| Page-level AEO audit | Partial - per-query content check | Yes - 10–50 URLs/mo by plan | Yes |
| Scored categories | 5 | 6 named categories | 9 |
| Retrieval-readiness scoring | No | Partial - topics grouped by retrieval issue | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | Partial - gap answers, not element edits | Partial - page-level content plans | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Pasted text only, not a URL | Entered URLs + site crawl | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - trends over time, no compare view | Yes - score history per page | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - per-query score | Yes - audit gaps drive recommendations | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC imports queries only | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No | Yes |
| CMS integration & publishing | |||
| WordPress | No | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - flags gaps only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled audits only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No - browser runs server-side, unseen | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | Partial - audits run server-side | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - no real-world actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled checks only | No - scheduled audits, not agents | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Yes - answer text and screenshots | Partial - full audit transcripts kept | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - reads a URL to suggest prompts | Partial - audits URLs you enter | Yes |
| Semantic search over your own site | No | No - crawl feeds content audit only | Yes - on-device index |
| Topic coverage check | Yes - content gap analysis | Yes - $299 plan | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | Partial - screenshots of AI answers | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - gap list per query | Yes - content plans from audit gaps | Yes |
| Live SERP / PAA research | Partial - Google rankings compared to AI results | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | Yes | Yes |
| Brand voice grounding | No | Partial - brand voice style toggle | Yes |
| Brand truth profile | No | Not published | Yes |
| Internal linking placement | No | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ format, no schema export | Yes - HTML and JSON-LD |
| Key points extraction | No | No - key points are a manual input | Yes - pushable into the live pag |
| AI-tell removal pass | No - flags AI-written text, no rewrite | No | Yes - paid, toggleable |
| Artifact library | No | Partial - generated pieces stored per project | Yes |
| Export formats | CSV | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Not published | Yes |
| Deploy directly to CMS | No | No - manual publish | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - carried-over indexing module | Yes - crawls the site for content gaps | Yes |
| Scheduled full-site crawl | Partial - index monitoring, not AEO | Partial - monthly, $299 plan | Yes - weekly or on demand |
| Monitored page management | No | Yes - audited page list with scores | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No - index status only | Partial - audit score history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | Partial - brand and attribute co-mentions | Yes |
| Salience scoring | No | Partial - theme frequency counts | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | No | Yes - per project |
| Email digest | Not published | Partial - audit-complete emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 | Unlimited - no per-seat fee | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published - no seat add-on offered | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - single seat | Yes - allowance sits on the project | Yes |
| Per-member usage visibility | n/a - single seat | Partial - usage tab, not per member | Yes |
| Multi-project workspaces | Yes - separate projects per brand | Yes | Yes |
| Projects included | Not published | Unlimited; each billed its own plan | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - no API | Not published | Yes - rotatable |
| SSO / SAML | No | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No - stated as roadmap | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - custom plans on request | No - partner discount on same plans | Yes - four tiers |
| Client sub-accounts | No - 1 seat, separate projects | Yes - client workspaces, viewer role | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes - imports queries | No | Yes - OAuth, credentials stay on device |
| Google Analytics | No | No | Roadmap |
| MCP connector support | No | Not published | Partial - Webflow connects over MCP |
| Public API | No | Yes - read-only | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | No - CSV export only | API and exports only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Not published | Yes |
| In-app help agent | No | Yes - AI chat with human handoff | Yes |
| Done-for-you service available | Yes - consulting on request | No - agency partner network | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
ZipTie.dev fits teams that want a browser-based tool focused on Google AI Overviews, ChatGPT, and Perplexity. Gumshoe fits teams that need client workspaces, unlimited seats without seat fees, a read-only API, or persona-based audits across its listed AI models. Both tools track AI search visibility and surface content opportunities.
Hi, Moose fits most SMBs and agencies that need lower entry pricing, broader day-to-day coverage, and a path from finding an issue to fixing it. Its free-forever plan requires no card, while paid access starts at $39 per month with BYOK or $79 per month with AI included. Hi, Moose also lets users run five engines daily without a cap, track 10 engines, choose models per prompt, and run checks on demand.
The desktop app gives Hi, Moose a different data and cost model. It stores data in a local database, supports full local backups, offers three local model sizes, and can run with $0 AI cost to Hi, Moose through local models or an OpenRouter key. ZipTie.dev and Gumshoe operate as cloud SaaS products and do not offer BYOK or on-device AI inference.
Hi, Moose also covers work that begins after visibility tracking. It captures Google AI Mode grounding queries, audits pages across nine scored categories, labels recommendation evidence, and compares verification runs against a baseline. It can prepare element-level changes, run a second-model QA pass, and publish approved edits through WordPress, Webflow, or Grav. ZipTie.dev and Gumshoe provide tracking and audit guidance, but neither offers CMS publishing, staging support, rollback, or patch history.
For agencies, Hi, Moose adds dedicated agency tiers, white-label PDF reports, branded audio players, and client-facing backlinks. Gumshoe remains the stronger choice when client login access and project-level client workspaces matter most. For teams that need one platform to track AI visibility, investigate the cause, prepare content or technical changes, and approve deployment, the matrix gives Hi, Moose the broader workflow at a lower starting price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
Checked for this pair