AI visibility tools, head to head
Ahrefs Brand Radar vs Gumshoe
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and Gumshoe both help teams measure how AI platforms mention and recommend brands. They take different paths to that answer. Ahrefs Brand Radar draws on a large index of search-backed prompts and connects AI visibility with SEO, YouTube, Reddit, and TikTok data. Gumshoe simulates persona-based buyer conversations across 11 AI models, then links its findings to content, citations, competitors, and technical work. SEO teams and agencies may weigh these tools against each other when they need to track AI visibility alongside established search data or understand how AI models guide specific buyer types. The main differences fall under data sources, AI model coverage, prompt and conversation methods, reporting metrics, competitor research, and the actions each platform suggests.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
Gumshoe
Pick it if persona-generated prompts suit how you work, keeping in mind the entry plan is 80 prompts a month and there is no trial.
- Entry price
- $99/mo
- Tracked prompts
- 80/mo - 8 personas × 10 prompts
- Free trial
- No trial - 1 free sample audit
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | Gumshoe | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | No - one free sample audit | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $199/mo add-on, plan on top | $99/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Flat monthly, billed per project | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | No - separate audit, URL and content caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Yes - usage tab per workspace | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Partial - partner discount, no separate plan | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Not published | Yes |
| Annual contract required | No - Enterprise annual only | No | No |
| Free trial length | None | No trial - 1 free sample audit | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $99–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, JSON and API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | None published | Pending |
| ISO certification | ISO 27001 (2022) | None published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 11 claimed; ~8 families, 6 per audit | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | No - official APIs, interface spot-checks | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes | Yes |
| Claude | Custom prompts only, 8 checks each | Yes | Yes |
| Gemini | Yes - $199/mo index | Yes | Yes |
| Google AI Mode | Yes - $199/mo index | Not published | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes | Yes |
| Grok | Listed, collection paused | Yes | Yes |
| Bing Copilot | Yes - $199/mo index | Unclear - listed on one page only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 80/mo - 8 personas × 10 prompts | No hard limit on any plan |
| Samples per prompt configurable | No | No - each prompt asked once per model | Yes |
| Run cadence options | Daily, weekly or monthly | Monthly audit; weekly or daily snapshots | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Partial - within plan audit limits | Yes |
| Instant one-off check | Yes - search the stored index | No - free tools not launched | Yes |
| Prompt manager | Yes - add, tag, delete | Partial - generated from personas and topics | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - topics per prompt | Yes |
| Per-prompt model selection | Yes - engines set per prompt | No - set per audit | Yes |
| Brand name variant support | Yes - multiple names per brand | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Partial - persona and topic gaps | Yes |
| Perplexity | Yes - $199/mo index | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes - URL and domain | Yes - domain and page level |
| Sentiment scoring | No | Yes - $299 plan | Yes |
| Average position / rank | No | Yes - rank per answer | Yes |
| Share of Voice | Yes - impression-weighted | Yes - visibility percentage | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes - leaderboard mention counts | Yes |
| Share of Citations | Partial - citation counts per domain | Partial - source counts, no share metric | Yes |
| Narrative drift detection | No | Partial - theme and sentiment over runs | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes - every brand in the answers | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes - $299 plan | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Up to 30 | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - persona, topic and competitor | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Yes - per URL | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API, share links | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | No | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Partial - run-complete emails | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | No | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - no deploy step | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes - 10–50 URLs/mo by plan | Yes |
| Scored categories | 0 for AI readiness | 6 named categories | 9 |
| Retrieval-readiness scoring | No | Partial - topics grouped by retrieval issue | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | No - priority ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Partial - page-level content plans | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Not published | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Entered URLs + site crawl | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Yes - score history per page | Yes - compares against the baseline |
| Recommendation status tracking | No | Not published | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes - audit gaps drive recommendations | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - flags gaps only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled audits only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | Partial - audits run server-side | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - no real-world actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | No - scheduled audits, not agents | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Partial - full audit transcripts kept | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Partial - audit run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | Partial - audits URLs you enter | Yes |
| Semantic search over your own site | No | No - crawl feeds content audit only | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes - $299 plan | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Yes - content plans from audit gaps | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | Yes | Yes |
| Brand voice grounding | Yes - brand kits | Partial - brand voice style toggle | Yes |
| Brand truth profile | No - brand names and domains only | Not published | Yes |
| Internal linking placement | No - listed as coming soon | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ format, no schema export | Yes - HTML and JSON-LD |
| Key points extraction | No | No - key points are a manual input | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | Partial - generated pieces stored per project | Yes |
| Export formats | CSV, PDF; API, Looker | Not published | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Not published | Yes |
| Deploy directly to CMS | No | No - manual publish | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Yes - crawls the site for content gaps | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | Partial - monthly, $299 plan | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - audited page list with scores | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - audit score history per page | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | Partial - brand and attribute co-mentions | Yes |
| Salience scoring | No | Partial - theme frequency counts | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Partial - audit-complete emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 | Unlimited - no per-seat fee | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes - allowance sits on the project | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Partial - usage tab, not per member | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 5 / 20 / 50 / 100 | Unlimited; each billed its own plan | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | No - stated as roadmap | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - partner discount on same plans | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - client workspaces, viewer role | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | No | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Not published | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes - read-only | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No | No |
| Custom connection support | Yes - API and data connector | API and exports only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | Not published | Yes |
| In-app help agent | Partial - live chat with support | Yes - AI chat with human handoff | Yes |
| Done-for-you service available | No - partner agency directory | No - agency partner network | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founded in 2025 by Todd Sawicki, previously CEO of ad platform Zemanta, and Patrick O'Donnell, previously a co-founder of Urbanspoon. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Hi, Moose fits teams that need to track AI visibility and act on what they find. Its free plan has no expiry or card requirement, and paid plans start at $39 per month with BYOK or $79 with AI included. It also supports five engines for free daily local runs, while Ahrefs Brand Radar and Gumshoe do not offer free daily engine runs.
The platform covers the full track, fix, verify, and deploy loop. It tracks 10 engines, captures results from five consumer-facing surfaces locally, and supports on-demand checks or runs several times a day. When visibility drops, Hi, Moose can audit a page across nine scored categories, prepare element-level edits, compare verification runs against a baseline, and stage approved changes in WordPress, Webflow, or Grav. Ahrefs Brand Radar focuses on measurement, while Gumshoe offers audits and content plans but no CMS publishing.
Hi, Moose also gives SMBs and agencies more control over data and AI costs. The Windows and macOS app stores data in a local database, offers three local model sizes, supports OpenRouter BYOK, and can run with no AI cost to Hi, Moose. Teams can export reports and local backups, while agency plans include white-label PDFs and audio players. The trade-off is that Hi, Moose does not offer a public API, browser app, client logins, or completed SOC 2 and ISO certifications.
Ahrefs Brand Radar remains the stronger choice for teams that already use Ahrefs, want its search-backed prompt index, need a public API or Looker Studio connection, or require SOC 2 Type 2 and ISO 27001 certification. Gumshoe may suit agencies that need client workspaces and unlimited seats without per-seat charges, or teams that prefer its persona-based audit approach. For most SMBs and agencies that want broad AI visibility tracking, local control, evidence-based page fixes, and approved publishing in one product, Hi, Moose offers the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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