AI visibility tools, head to head
Ahrefs Brand Radar vs OtterlyAI
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and OtterlyAI both help teams track brand visibility across AI search tools. SEO managers, agencies, and marketers may compare them when they need to see where AI platforms mention their brand, cite their site, or favor competitors. The main differences fall into platform coverage, data sources, monitoring depth, reporting, and optimization support. Ahrefs Brand Radar connects AI visibility data with its wider search, YouTube, Reddit, and TikTok data. OtterlyAI focuses on daily AI-search monitoring, prompt research, citation tracking, and content recommendations for generative engine optimization. The right fit depends on whether your team wants AI visibility data alongside broader Ahrefs research or a platform centered on ongoing AI-search tracking and content actions.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
OtterlyAI
Pick it if you want AI crawler access checked across 19 bots next to the prompt tracking, since API and MCP access starts at $189 rather than the entry price.
- Entry price
- $29/mo
- Tracked prompts
- 15–400; +100 at $99
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | OtterlyAI | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free web tools are one-off | 5 |
| Entry paid price | $199/mo add-on, plan on top | $29/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - ~15% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Per prompt + per-engine add-ons | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | No - separate prompt, audit, API, event caps | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Not published | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Partner status on $189+ plans | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Yes - referral program | Yes |
| Annual contract required | No - Enterprise annual only | No | No |
| Free trial length | None | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $29–$489/mo + custom from $1,000 | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | No - on roadmap, no date | Pending |
| ISO certification | ISO 27001 (2022) | No - AWS data centers only | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 7 listed; 4 included, 3 paid add-ons | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Partial - Claude via API; rest not stated | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes | Yes |
| Claude | Custom prompts only, 8 checks each | Add-on, $29–$439/mo | Yes |
| Gemini | Yes - $199/mo index | Add-on, $9–$149/mo | Yes |
| Google AI Mode | Yes - $199/mo index | Add-on, $9–$149/mo | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes | Yes |
| Grok | Listed, collection paused | No | Yes |
| Bing Copilot | Yes - $199/mo index | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 15–400; +100 at $99 | No hard limit on any plan |
| Samples per prompt configurable | No | No - 1 run/day | Yes |
| Run cadence options | Daily, weekly or monthly | Daily only, not adjustable | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - search the stored index | Yes - free web tools | Yes |
| Prompt manager | Yes - add, tag, delete | Yes | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - tags + intent grouping | Yes |
| Per-prompt model selection | Yes - engines set per prompt | No - set per report | Yes |
| Brand name variant support | Yes - multiple names per brand | Yes - variations + regex | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Yes - domain variations | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Partial - manual import, no connector | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Partial - competitor data in prompt research | Yes |
| Perplexity | Yes - $199/mo index | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes - domain and URL level | Yes - domain and page level |
| Sentiment scoring | No | Yes | Yes |
| Average position / rank | No | Yes | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes - brand coverage | Yes |
| Share of Citations | Partial - citation counts per domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment trend only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes - promote any detected brand | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Partial - by domain, source types not published | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Uncapped | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - citation and content gaps | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | Yes | Yes |
| AI Mode grounding queries capture | No | Partial - fan-out, not live grounding | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Yes - 19 bots, robots + live server | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | Partial - logo upload only | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Partial - per-report notifications | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - recommendation to-do list | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | From prompt creation; no cap published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - no fix or deploy step | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes - one URL at a time | Yes |
| Scored categories | 0 for AI readiness | 13 readiness + structured data | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | No - impact ranking only | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No - per-category suggestions | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Partial - static vs rendered compare, no screenshot | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live URL only | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Partial - re-run, no built-in compare | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes - to-do and done | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes - recommendations built from report data | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - PDF download, unbranded | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Log plugin only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | n/a - never publishes | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | No - data exposed to outside agents via MCP | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No workflow builder either | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | No - daily prompt runs only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Partial - raw AI responses stored | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No - MCP server for outside assistants | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Partial - citation and content gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Partial - fix brief from page audit | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | No - fan-out queries only | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | No | Yes |
| Brand voice grounding | Yes - brand kits | No | Yes |
| Brand truth profile | No - brand names and domains only | Partial - names, domains, competitors | Yes |
| Internal linking placement | No - listed as coming soon | No | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | No | Yes |
| Export formats | CSV, PDF; API, Looker | CSV, PDF | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | No | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | No - single-URL audits, capped 1k–10k/mo | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - crawled pages from logs, not managed | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No - external tools via API | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - on/off per report | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Partial - per-report notifications | Yes |
| Teams & workspaces | |||
| Seats included | 1 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | $0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes - shared prompt pool | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Not published | Yes |
| Multi-project workspaces | Yes | Yes - $189+ | Yes |
| Projects included | 5 / 20 / 50 / 100 | 1 workspace on $29; unlimited above | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Not published | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | No - logo upload only | Yes - visibility report and audit |
| Custom logo, color and link | No | Partial - logo only | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - partner status on $189+ | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No - manual query import | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | No - GA4 setup guide only | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - $189+ | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes - $189+ | No - project keys for own plugins only |
| Slack | No | No - via API only | No |
| Zapier | No | Partial - via API and MCP | No |
| Custom connection support | Yes - API and data connector | Yes - log webhook + request form | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | No - help center and human chat | Yes |
| Done-for-you service available | No - partner agency directory | No - partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Partial. Founded in 2024 by Thomas Peham, a former VP of Marketing at Storyblok, with Josef Trauner and Klaus-M. Schremser, the former CEO and head of growth at user-feedback platform Usersnap. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that already use Ahrefs and want AI visibility beside SEO, YouTube, Reddit, and TikTok data. It also offers SOC 2 Type 2 and ISO 27001 certification, a public API, and uncapped competitor tracking. OtterlyAI has the lowest paid entry price at $29 per month, includes unlimited seats, and supports client workspaces on higher plans.
Hi, Moose fits teams that need to move from AI visibility data to approved page changes in one tool. It tracks 10 engines, including Claude, Grok, DeepSeek, and Meta AI. Five engines can run locally without an API. It also captures live Google AI Mode grounding queries, runs page-level AEO audits, produces element-level rewrite suggestions, and compares verification runs against a baseline.
Cost control is another clear difference. Hi, Moose offers a free-forever plan with no card required, unlimited local daily visibility runs, and five engines available to run daily. Its BYOK plan starts at $39 per month and supports OpenRouter keys, so users can run with no AI cost paid to Hi, Moose. Managed plans start at $79 per month and use a published AI credit rate card with in-app usage pacing.
Hi, Moose also gives users more control over their data and deployment. The Windows and macOS desktop app stores data in a local database, supports local backup and restore, and offers on-device AI models. It does not offer a browser-based app, so Ahrefs Brand Radar or OtterlyAI may fit teams that need a cloud-only workflow. For SMBs and agencies that want flexible tracking, clear usage, local data control, and a track-to-fix-to-verify workflow with approval before publishing, Hi, Moose covers more of the AEO work in one platform.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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