AI visibility tools, head to head
Ahrefs Brand Radar vs Profound
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and Profound both help teams measure how brands appear in AI answers, but they take different routes to that insight. Ahrefs Brand Radar ties AI visibility to its broader search data, including SEO, YouTube, Reddit, and TikTok. Profound centers its platform on answer engine optimization, with AI visibility tracking, consumer prompt data, crawler analytics, referral data, and content workflows. SEO teams and agencies may weigh these tools against each other when they need to track brand mentions and citations across tools like ChatGPT, Google AI Overviews, Perplexity, and Claude. The choice often comes down to the data each platform provides, the AI platforms and prompts it tracks, links to existing SEO work, reporting needs, and the level of content optimization support required.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
Profound
Pick it if you are buying for a large team, and check the prompt allowance first, because the entry plan tracks 50.
- Entry price
- $99/mo, billed yearly
- Tracked prompts
- 50 / 100; custom on Enterprise
- Free trial
- 7 days (Growth)
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | Profound | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | No - free one-off AEO Report only | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $199/mo add-on, plan on top | $99/mo, billed yearly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 2 months free | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Per prompt + Agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | Partial - credits meter Agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Yes - credit admin panel | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Yes - Agency Mode, 2 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Partner program - referral commissions | Yes |
| Annual contract required | No - Enterprise annual only | Yes on both self-serve tiers | No |
| Free trial length | None | 7 days (Growth) | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $99–$399/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV/JSON, Growth and up | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | SOC 2 Type II | Pending |
| ISO certification | ISO 27001 (2022) | Not published | No |
| Local backup and restore | No | No - vendor-side daily backups | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 9 total; 1 on Starter, 3 on Growth | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Yes - browser capture, not API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes - all plans | Yes |
| Claude | Custom prompts only, 8 checks each | Enterprise only | Yes |
| Gemini | Yes - $199/mo index | Enterprise only | Yes |
| Google AI Mode | Yes - $199/mo index | Enterprise only | Yes |
| Google AI Overviews | Yes - $199/mo index | Growth and up | Yes |
| Grok | Listed, collection paused | Enterprise only | Yes |
| Bing Copilot | Yes - $199/mo index | Enterprise only | Yes |
| DeepSeek | No | Enterprise only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 50 / 100; custom on Enterprise | No hard limit on any plan |
| Samples per prompt configurable | No | No - response cap set by plan | Yes |
| Run cadence options | Daily, weekly or monthly | Daily only | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | No | Yes |
| Instant one-off check | Yes - search the stored index | Free AEO Report, 3 engines | Yes |
| Prompt manager | Yes - add, tag, delete | Yes - edit, add, disable | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - topics + content clusters | Yes |
| Per-prompt model selection | Yes - engines set per prompt | No - set per config | Yes |
| Brand name variant support | Yes - multiple names per brand | Yes - asset configuration | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Yes - unlimited domains | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - GSC is reporting only | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Partial - from Prompt Volumes + brand config | Yes |
| Perplexity | Yes - $199/mo index | Growth and up | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes - citation share + authority | Yes - domain and page level |
| Sentiment scoring | No | Yes | Yes |
| Average position / rank | No | Yes | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes - "Visibility Score" | Yes |
| Share of Citations | Partial - citation counts per domain | Yes - "Citation Share" | Yes |
| Narrative drift detection | No | Partial - sentiment + keyword themes | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - FactCheck vs ground truth | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Partial - domain ranking, not typed | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Per configuration, not published | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - Opportunities, Growth and up | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | Not published | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Partial - log-based, not robots check | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Partial - Aim, Enterprise only | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API, Looker | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | No | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Partial - Slack/Teams alerts | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - Aim project tracking | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | All time | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Yes - via Agents + Aim | Yes |
| Page-level AEO audit | No - technical SEO audit only | No - no scored page audit | Yes |
| Scored categories | 0 for AI readiness | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No - full-page rewrite only | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human approval step | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Partial - Aim impact tracking | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes - Aim projects and tasks | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial - GSC integration | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Yes - publish via Agents | Yes - official plugin, production and staging |
| Webflow | No | Yes | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | Log ingestion only, no publishing | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole content | Yes |
| Preview before applying | No | Yes - approval step | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - human-in-the-loop | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | Yes - Aim, Enterprise only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Agents are node-graph workflows | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No - Aim spawns sub-agents | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | Partial - chat with Aim | Yes - talk to any agent mid-job |
| Background execution | No - separate product | Yes - Aim runs continuously | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - before publishing | Yes |
| Long-running deep work jobs | No | Partial - Aim projects | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | Yes - scheduled Agent runs | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - Documents and Sheets | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Partial - cited data in briefs | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Yes - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes - Aim, Enterprise only | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed; 16 in Agent research | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - project context | Yes - semantic search over past chats |
| Live web search | No | Yes - Exa, Firecrawl, Perplexity nodes | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | Yes - web scrape node | Yes |
| Semantic search over your own site | No | Partial - knowledge base, sitemap | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes - content gap vs sitemap | Yes - covered, partial or not covered |
| File attachments | No | Partial - Google Drive, knowledge base | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Yes - Skills + custom Agents | Yes - plus 6 presets |
| Image generation | No | Not published | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Yes - Aim execution briefs | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | Partial - DataForSEO, Perplexity nodes | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | Yes | Yes |
| Brand voice grounding | Yes - brand kits | Yes - Brand Kit | Yes |
| Brand truth profile | No - brand names and domains only | Partial - Brand Kit + FactCheck | Yes |
| Internal linking placement | No - listed as coming soon | Not published | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | Yes - AEO FAQ template | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | Yes - Documents | Yes |
| Export formats | CSV, PDF; API, Looker | CSV, JSON; CMS publish | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Yes - Documents editor | Yes |
| Deploy directly to CMS | No | Yes - 10 CMS connectors | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Partial - sitemap read by Aim | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | No - reads AI bot logs, not your site | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - content decay signals | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - Aim surfaces, doesn't fire | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - Content Refresh template | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | Yes - node-graph builder | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - scheduled Agent runs | Yes - daily to monthly |
| Workflow reports | No | Yes - run logs + Aim reports | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - Aim opportunity feed | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Partial - Slack/Teams integrations | Yes |
| Teams & workspaces | |||
| Seats included | 1 | 1 / 3 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes - shared credit pool | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Partial - admin usage panel | Yes |
| Multi-project workspaces | Yes | Enterprise / Agency Mode only | Yes |
| Projects included | 5 / 20 / 50 / 100 | 1 workspace; multi on Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Agency Mode only | Yes |
| Per-project API keys | No - account-level | No - org-level, Enterprise | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - Agency Growth + Enterprise | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - client + pitch workspaces | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | Yes - plus Adobe Analytics | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - hosted server + Claude connector | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Enterprise only | No - project keys for own plugins only |
| Slack | No | Yes - plus Microsoft Teams | No |
| Zapier | No | No - 40+ native connectors | No |
| Custom connection support | Yes - API and data connector | Yes - custom log drain + API nodes | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 1 (English); tracks 30+ | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Partial - live chat with support | Yes - Aim assistant | Yes |
| Done-for-you service available | No - partner agency directory | Partner agency directory | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. James Cadwallader and Dylan Babbs, a design engineer who previously worked on maps and location services at Uber; neither founder came from a search or marketing background. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that want AI visibility data alongside Ahrefs’ wider SEO data, API access, and a browser-based platform. Profound suits enterprise teams that need client sub-accounts, Slack or Teams alerts, and a large set of CMS connectors. Both also hold SOC 2 Type II certification, and Ahrefs holds ISO 27001 certification. Hi, Moose has SOC 2 certification pending, so teams with strict compliance requirements may prefer one of those platforms.
Hi, Moose fits teams that want to track visibility and act on the findings in one product. It tracks 10 engines, including Claude, Gemini, Google AI Mode, DeepSeek, Meta AI, and Bing Copilot. Five engines can run daily from the user’s device with no cap. Users can also run checks on demand, set samples per prompt, and use Google Search Console questions or competitor gaps to find prompts.
The product extends beyond tracking. Hi, Moose audits pages across nine AI-readiness categories, captures Google AI Mode grounding queries, checks AI crawler access, and compares verification runs with a baseline. It can prepare element-level changes, keep a patch history, and send approved changes to WordPress, Webflow, or Grav. The user approves every publish action.
Cost and deployment also set Hi, Moose apart for small teams and agencies. Its free plan needs no card, while paid plans start at $39 per month with OpenRouter BYOK or $79 per month with AI included. BYOK users can run AI work without AI cost to Hi, Moose. The desktop app stores data in a local database, supports local backups, and offers three local models for on-device AI work. That local-first design will not suit teams that need a browser-only tool, but it gives users more control over their stored data.
For agencies, Hi, Moose adds white-label visibility and audit PDFs, branded audio players, agency tiers, and no-cost extra seats on paid managed plans. Ahrefs Brand Radar and Profound remain strong choices for their specific enterprise and integration strengths. Hi, Moose offers the broader fit for teams that need affordable AI visibility tracking, page-level AEO work, controlled publishing, and local data ownership in one tool.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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