AI visibility tools, head to head
Ahrefs Brand Radar vs PromptWatch
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and PromptWatch both help teams measure how often AI tools mention and cite a brand. They appeal to SEO managers, agencies, and marketers who need to track visibility across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and other AI search tools. The main difference is the data each platform brings into that view. Ahrefs Brand Radar ties AI visibility to its search-backed prompt index and broader SEO, YouTube, Reddit, and TikTok data. PromptWatch focuses on real prompt and crawler-log data, citation analysis, sentiment, and content agents that help teams create content for AI citations. Teams usually weigh these tools against each other when they need to choose between a wider search and social data connection or a platform centered on AI prompt tracking and citation work. The comparison comes down to platform coverage, data sources, reporting metrics, citation analysis, content features, and how each tool fits into an existing SEO workflow.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
PromptWatch
Pick it if you want agency tiers alongside monitoring, though plans cap you at 4 of its 11 engines and drafts start at $245.
- Entry price
- $95/mo
- Tracked prompts
- 50–350
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | PromptWatch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | Yes - free limited tier | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | No | 5 |
| Entry paid price | $199/mo add-on, plan on top | $95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes (~2 months free) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Per prompt + agent credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | Partial - credits meter agents only | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Yes | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Yes - 3 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Yes | Yes |
| Annual contract required | No - Enterprise annual only | No | No |
| Free trial length | None | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $95–$579/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV/XLSX/API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | Not published | Pending |
| ISO certification | ISO 27001 (2022) | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 11 listed; max 4 per plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Yes - LLM UI scraping | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes | Yes |
| Claude | Custom prompts only, 8 checks each | Yes | Yes |
| Gemini | Yes - $199/mo index | Yes | Yes |
| Google AI Mode | Yes - $199/mo index | Yes | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes | Yes |
| Grok | Listed, collection paused | Yes | Yes |
| Bing Copilot | Yes - $199/mo index | No - referral tracking only | Yes |
| DeepSeek | No | Yes | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 50–350 | No hard limit on any plan |
| Samples per prompt configurable | No | No - response cap by plan | Yes |
| Run cadence options | Daily, weekly or monthly | Daily | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - search the stored index | Limited free brand report | Yes |
| Prompt manager | Yes - add, tag, delete | Yes | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes | Yes |
| Per-prompt model selection | Yes - engines set per prompt | No - set per monitor | Yes |
| Brand name variant support | Yes - multiple names per brand | Yes | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Partial - 1 site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Yes | Yes |
| Perplexity | Yes - $199/mo index | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes | Yes - domain and page level |
| Sentiment scoring | No | Yes | Yes |
| Average position / rank | No | Yes | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes | Yes |
| Share of Citations | Partial - citation counts per domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment only | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | Yes | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Yes | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, API | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | No - PDF export, no branding | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Yes | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - task board only | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - no page audit step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No - limited free tool only | Yes |
| Scored categories | 0 for AI readiness | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No - page-level rewrite | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | n/a | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Partial - re-run gap analysis | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Yes - $245+ tiers | Yes - official plugin, production and staging |
| Webflow | No | Yes - $245+ tiers | Yes - OAuth MCP, pages and collection items |
| Framer | No | Yes - $245+ tiers | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole article | Yes |
| Preview before applying | No | Yes - $245+ tiers | Yes |
| Staging environment support | No | No - lands as CMS draft | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Not published | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $245+ tiers | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | Partial - chat agent only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Content runs on a schedule | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - credit-metered | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | Yes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - $245+ tiers | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | Yes | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - 5–10 articles/mo, $245+ | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | No | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Partial - run history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not disclosed | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Partial - archived chats | Yes - semantic search over past chats |
| Live web search | No | Not published | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | Partial - your own pages | Yes |
| Semantic search over your own site | No | Partial - sitemap only | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes | Yes - covered, partial or not covered |
| File attachments | No | Partial - knowledge base docs | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | Partial - preset skills | Yes - plus 6 presets |
| Image generation | No | Yes | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Yes | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | Yes - $245+ tiers | Yes |
| Brand voice grounding | Yes - brand kits | Yes | Yes |
| Brand truth profile | No - brand names and domains only | Partial - brand fields only | Yes |
| Internal linking placement | No - listed as coming soon | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | No | Not published | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | Yes | Yes |
| Export formats | CSV, PDF; API, Looker | MD, HTML, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Yes | Yes |
| Deploy directly to CMS | No | Yes | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Yes - sitemap only | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | Partial - sitemap, not full crawl | Yes - weekly or on demand |
| Monitored page management | Yes | Yes | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - citation decay | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - task templates | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - $245+ tiers | Yes - daily to monthly |
| Workflow reports | No | Yes | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - task board only | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Yes | Yes |
| Teams & workspaces | |||
| Seats included | 1 | 1 / 2 / 5; 10 agency | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | Not published - upgrade tier | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Partial - per-project only | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 5 / 20 / 50 / 100 | 1 / 2 / 5; unlimited agency | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - restore deleted | Yes |
| Per-project API keys | No - account-level | No - org-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Partial - dashboard only, agency tiers | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - 3 tiers | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | No - projects + guest seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | No | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes | No - project keys for own plugins only |
| Slack | No | Yes | No |
| Zapier | No | No | No |
| Custom connection support | Yes - API and data connector | Partial - logs only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 1 (English) | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Partial - live chat with support | Yes | Yes |
| Done-for-you service available | No - partner agency directory | Yes | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founded in 2025 by Gijs de Groot and Klaas Foppen, who met building Sparkbase, an AI sales tool; de Groot's background is in financial economics and sales. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that already use Ahrefs and want AI visibility alongside SEO, YouTube, Reddit, and TikTok data. Its large prompt index, API access, SOC 2 Type 2 report, and ISO 27001 certification may also matter to enterprise teams. PromptWatch suits browser-based teams that need daily monitoring, Slack support, and scheduled content work from a cloud app.
Hi, Moose fits teams that want to move from AI visibility tracking to page-level work in one product. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Bing Copilot, DeepSeek, Meta AI, and Perplexity. Users can run on-demand checks, choose models per prompt, and configure prompt samples without a hard prompt limit.
The platform also covers the next steps after a visibility change. Hi, Moose captures AI Mode grounding queries, audits pages across nine AEO categories, and compares verification runs against a baseline. It can prepare element-level edits with before-and-after text, route changes through an approval gate, and publish approved changes to WordPress, Webflow, or Grav. WordPress users also get staging support, rollback, and per-site patch history.
Cost and deployment make the difference for many SMBs and agencies. Hi, Moose has a free-forever plan with no card, five engines that users can run daily for free, and paid plans starting at $39 per month with BYOK. Teams can use an OpenRouter key or run local models, which can reduce vendor AI costs to $0. The desktop app stores data in a local database, supports local backups, and keeps Search Console credentials on the device.
Ahrefs Brand Radar and PromptWatch remain stronger choices when a browser-only workflow, public API, Slack, or published enterprise security certifications take priority. For teams that need tracking, diagnosis, approved fixes, and verification without separate tools, Hi, Moose provides the broader AEO workflow at a lower entry price.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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