AI visibility tools, head to head
Ahrefs Brand Radar vs Qwairy
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and Qwairy both help teams track brand visibility across AI search tools, so they often appear on the same shortlist. Each platform monitors how ChatGPT, Claude, Perplexity, Gemini, and Google AI experiences mention or cite a brand, its products, and its competitors. The main difference comes down to scope and data sources. Ahrefs Brand Radar focuses on AI visibility data tied to a large index of search-backed prompts, with links to SEO, YouTube, Reddit, and TikTok insights. Qwairy combines AI visibility monitoring with sentiment and competitor analysis, content opportunities, technical site checks, and AI traffic measurement. When comparing Ahrefs Brand Radar and Qwairy, teams usually weigh AI platform coverage, prompt and mention tracking, citation reporting, competitor research, content guidance, technical SEO features, traffic measurement, integrations, and pricing. The right fit depends on whether you need AI visibility data within a wider Ahrefs workflow or a single platform that also covers GEO-focused content and site checks.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
Qwairy
Pick it if you bill in euros, since the entry plan tracks 100 prompts and its assistant is read-only analysis.
- Entry price
- €79/mo; €65/mo annual
- Tracked prompts
- 100 / 300 / 800; unlimited on top tier
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | Qwairy | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | Yes - 120 credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $199/mo add-on, plan on top | €79/mo; €65/mo annual | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 2 months free (~17%) | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Tiered plans + credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Yes - balance + usage page | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Yes - from €99/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Yes - 20% for 12 months | Yes |
| Annual contract required | No - Enterprise annual only | No - monthly available | No |
| Free trial length | None | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | €79–€449/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS, EU hosting | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - CSV/API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | Not published | Pending |
| ISO certification | ISO 27001 (2022) | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 10 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Partial - 7 scraped UIs, rest via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes - UI and API | Yes |
| Claude | Custom prompts only, 8 checks each | Yes - API only | Yes |
| Gemini | Yes - $199/mo index | Yes - UI and API | Yes |
| Google AI Mode | Yes - $199/mo index | Yes | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes | Yes |
| Grok | Listed, collection paused | Yes - UI and API | Yes |
| Bing Copilot | Yes - $199/mo index | Yes - UI only | Yes |
| DeepSeek | No | Yes - API only | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 100 / 300 / 800; unlimited on top tier | No hard limit on any plan |
| Samples per prompt configurable | No | Yes - up to 20 per run | Yes |
| Run cadence options | Daily, weekly or monthly | Daily, weekly, monthly, manual | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Yes - search the stored index | Yes - free public audit tool | Yes |
| Prompt manager | Yes - add, tag, delete | Yes - bulk edit, tags, funnel | Yes |
| Branded vs non-branded classification | Not published | Not published - funnel stages instead | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - 5 topics max, unlimited tags | Yes |
| Per-prompt model selection | Yes - engines set per prompt | Partial - per-prompt cadence, models per run | Yes |
| Brand name variant support | Yes - multiple names per brand | Not published | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Partial - one domain per workspace | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Yes | Yes |
| Perplexity | Yes - $199/mo index | Yes - UI and API | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes | Yes - domain and page level |
| Sentiment scoring | No | Yes - 0–100 plus label | Yes |
| Average position / rank | No | Yes | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes - mention rate | Yes |
| Share of Citations | Partial - citation counts per domain | Yes - citation rate | Yes |
| Narrative drift detection | No | Yes - monthly perception snapshots | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - private beta, Growth+ | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes - auto competitor detection | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes - type, authority, social/shopping/local | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Auto-detected, uncapped; 10 in compare view | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | Yes | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | Partial - Bing Webmaster Tools connection | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Yes - 63 crawlers vs robots.txt | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Yes - weekly email and assistant | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | Partial - branding on Enterprise/Agency Custom | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Partial - weekly only, no cadence choice | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Yes - action history via API | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | Not published - 90-day default range | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - no deploy step | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | 4 | 9 |
| Retrieval-readiness scoring | No | Yes - AEO score plus crawler access | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | Yes - tier, score, raw signals | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | No | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Sitemap pages, robots.txt, llms.txt | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Yes - 90-day re-measure after completion | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes - accept, start, done, decline | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Yes | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Partial - branding on Enterprise/Agency Custom | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Crawler log forwarding only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - generates snippet to paste | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | No - read-only analysis assistant | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs and detectors | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | No - scheduled monitoring only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved articles and exports | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Yes - full answers and cited sources | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Partial - audit, export, action history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes - read-only over workspace data | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes - coverage metric and gap views | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No - 36 preset prompt templates | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Yes - 50 credits each | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | Partial - optional Perplexity research pass | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | Yes | Yes |
| Brand voice grounding | Yes - brand kits | Partial - audience personas only | Yes |
| Brand truth profile | No - brand names and domains only | Yes - beta, Growth+ | Yes |
| Internal linking placement | No - listed as coming soon | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ block plus schema stub | Yes - HTML and JSON-LD |
| Key points extraction | No | Partial - optional summary block | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | Partial - article list, readable via API | Yes |
| Export formats | CSV, PDF; API, Looker | Markdown; CSV for data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Yes - edit outline, regenerate sections | Yes |
| Deploy directly to CMS | No | No - pull via API only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Yes - sitemap sync | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | Partial - manual sync, per-page audits | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - favorites, filters, re-audit | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | Partial - weekly email, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - freshness in content score | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Not published - weekly report only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritized plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No - capacity is a ranking input only | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - action triage queue | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No - single on/off toggle | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Yes - weekly, fixed cadence | Yes |
| Teams & workspaces | |||
| Seats included | 1 | Unlimited | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | 0 | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes - credits pooled | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Partial - per sub-team, not per person | Yes |
| Multi-project workspaces | Yes | Yes - from €199/mo | Yes |
| Projects included | 5 / 20 / 50 / 100 | 1 / 5 / 20 / unlimited | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Yes | Yes |
| Per-project API keys | No - account-level | No - team-level keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise only - OIDC | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | Enterprise / Agency Custom | Yes - visibility report and audit |
| Custom logo, color and link | No | Enterprise - logo and custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - from €99/mo | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - sub-teams and viewer roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | Yes - GA4 plus 5 others | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - 46 read-only tools | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes - Growth and above | No - project keys for own plugins only |
| Slack | No | Listed as live, not documented | No |
| Zapier | No | No | No |
| Custom connection support | Yes - API and data connector | Partial - webhooks (Enterprise), HTTP log ingest | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | Not published - tracks 45+ languages | 6 |
| Troubleshooting and recovery tools | No | No - docs troubleshooting only | Yes |
| In-app help agent | Partial - live chat with support | Yes - assistant can search docs | Yes |
| Done-for-you service available | No - partner agency directory | Partial - partner agencies, no in-house service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that already use Ahrefs and need its search-backed prompt index, large-scale site crawling, API access, or SOC 2 Type 2 and ISO 27001 certification. Qwairy suits browser-based teams that need unlimited seats, client sub-accounts, API access, or a credit-based monitoring plan with an agency tier from €99 per month.
Hi, Moose fits teams that want to move from AI visibility data to approved on-page changes in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Bing Copilot, DeepSeek, Meta AI, Perplexity, and Grok. It also captures live AI Mode grounding queries, checks AI crawler access, and scores pages across nine AEO categories.
The key difference is what happens after a report identifies a gap. Hi, Moose can audit a live URL, pasted text, file, or supported CMS page. It provides element-level rewrite suggestions, runs a second-model QA pass, tracks recommendation status, and compares verification runs against a baseline. Its WordPress, Webflow, and Grav connections support reviewed changes, while WordPress users can preview edits, use staging, promote approved updates to production, and roll back changes.
Cost and control also favor Hi, Moose for many SMBs and agencies. The free plan has no expiry or card requirement. Every plan includes unlimited local daily visibility runs across five engines. Teams can use the $39-per-month BYOK plan with an OpenRouter key, which can reduce AI cost to the vendor to $0, or choose managed AI plans from $79 per month. Hi, Moose also stores data in a local device database, supports local backup and restore, and offers three local model sizes.
For agencies, Hi, Moose adds branded PDF reports, white-label audio players, agency tiers, and client-facing attribution links. It does not offer client logins or a public API, so agencies that need those features may prefer Qwairy. For buyers who need AI visibility tracking, evidence-backed audits, and a controlled path to deployment at a lower starting price, Hi, Moose offers the broader working loop.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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