AI visibility tools, head to head
Ahrefs Brand Radar vs RankPrompt
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and RankPrompt both help teams track how AI platforms mention, recommend, and cite brands. They also give SEO teams and agencies a way to compare their visibility with competitors across the prompts that shape AI answers. The main difference is scope. Ahrefs Brand Radar centers on a large index of search-backed prompts and connects AI visibility data with Ahrefs data from SEO, YouTube, Reddit, and TikTok. RankPrompt focuses on prompt-level tracking across ChatGPT, Perplexity, Google AI Mode, Claude, Gemini, and Grok, then adds tools for content, citations, outreach, SEO audits, and reporting. Teams usually weigh these platforms against each other when they need to decide whether AI visibility tracking should sit within a wider search data platform or a dedicated AI visibility workflow. The comparison comes down to AI platform coverage, prompt and competitor research, visibility metrics, connected SEO and social data, content and citation tools, reporting, and pricing.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free web tools are one-off | 5 |
| Entry paid price | $199/mo add-on, plan on top | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Yes - 30% lifetime recurring | Yes |
| Annual contract required | No - Enterprise annual only | No | No |
| Free trial length | None | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | Not published | Pending |
| ISO certification | ISO 27001 (2022) | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes | Yes |
| Claude | Custom prompts only, 8 checks each | Yes | Yes |
| Gemini | Yes - $199/mo index | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Yes - $199/mo index | Yes | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes - counted with AI Mode | Yes |
| Grok | Listed, collection paused | Yes - +1 credit per prompt | Yes |
| Bing Copilot | Yes - $199/mo index | No | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | No | Not published | Yes |
| Run cadence options | Daily, weekly or monthly | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | Yes - search the stored index | Yes - free web tools | Yes |
| Prompt manager | Yes - add, tag, delete | Yes | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Partial - grouped by report and location | Yes |
| Per-prompt model selection | Yes - engines set per prompt | No - set per report | Yes |
| Brand name variant support | Yes - multiple names per brand | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Yes | Yes |
| Perplexity | Yes - $199/mo index | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes | Yes - domain and page level |
| Sentiment scoring | No | Yes | Yes |
| Average position / rank | No | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes - mention counts vs competitors | Yes |
| Share of Citations | Partial - citation counts per domain | Yes | Yes |
| Narrative drift detection | No | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | No | Yes | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | Yes - $149+ | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Yes | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | 5 | 9 |
| Retrieval-readiness scoring | No | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | No | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole articles | Yes |
| Preview before applying | No | Partial - editor preview before publish | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | No | Not published | Yes - talk to any agent mid-job |
| Background execution | No - separate product | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes | Yes |
| Long-running deep work jobs | No | Not published | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | n/a | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | No | Yes | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | No | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | Yes - brand kits | Partial - tone stored as agent memory | Yes |
| Brand truth profile | No - brand names and domains only | Yes - configured brand facts | Yes |
| Internal linking placement | No - listed as coming soon | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | No | Yes | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | Yes - content list and calendar | Yes |
| Export formats | CSV, PDF; API, Looker | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | No | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Yes | Partial - own published articles only | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | 1 | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes - account credit pool | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Not published | Yes |
| Multi-project workspaces | Yes | Yes - separate brands | Yes |
| Projects included | 5 / 20 / 50 / 100 | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | Yes - GA4 | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes - all paid plans | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No - via API and webhooks | No |
| Custom connection support | Yes - API and data connector | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | Yes - agent dock | Yes |
| Done-for-you service available | No - partner agency directory | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that want a browser-based platform, a large search-backed prompt index, and enterprise security credentials. It also offers a public API, Looker Studio support, and uncapped competitor tracking. RankPrompt suits agencies that need client sub-accounts, a browser-based workspace, or WordPress publishing for full articles.
Hi, Moose fits teams that need to move from AI visibility data to approved site changes in one tool. It tracks 10 engines, including DeepSeek, Meta AI, Bing Copilot, ChatGPT, Claude, Gemini, Google AI Mode, and Google AI Overviews. It also captures AI Mode grounding queries, checks AI crawler access, audits pages across nine AI-readiness categories, and compares verification runs against a baseline.
The cost model also gives small teams more control. Hi, Moose offers a free-forever plan with no card, unlimited local daily visibility runs, and five engines that users can run daily without API costs. Paid plans start at $39 per month on BYOK, and users can connect OpenRouter or use local models to run with no AI cost to Hi, Moose. Its published AI-credit rate card, usage dashboard, reset date, and pace warning make usage easier to follow than a mix of prompt checks, credits, and separate agent budgets.
Hi, Moose makes a different deployment tradeoff. It runs as a Windows and macOS desktop app rather than a browser app. That means it stores data in a local database, supports local backups and restore, offers on-device AI inference, and can keep stored data and local models available offline. Ahrefs has SOC 2 Type 2 and ISO 27001 certification, while Hi, Moose lists SOC 2 as pending. Buyers with strict vendor certification requirements may prefer Ahrefs.
For agencies and SEO teams, Hi, Moose connects tracking to practical work. Users can prioritize pages with visibility and Search Console data, prepare element-level edits, preview them, and publish only after approval. Its WordPress integration supports staging, production promotion, rollback, and patch history. It also supports Webflow and Grav. RankPrompt offers WordPress publishing and approval gates, but Hi, Moose supports surgical live-page edits rather than publishing only whole articles.
Hi, Moose also covers work that visibility trackers do not: research-backed briefs, full drafts, FAQ schema, content-to-podcast conversion, scheduled crawls, a site-wide entity graph, and automation that can detect a visibility issue, locate a page, audit it, and stage a fix. For most SMBs and agencies that want local data control, flexible AI costs, broad engine coverage, and an approved path from finding an issue to fixing it, Hi, Moose provides the more complete option.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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