AI visibility tools, head to head
Ahrefs Brand Radar vs Scrunch
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and Scrunch both help teams track how AI platforms mention and recommend brands. They also cover citations, competitor visibility, and performance across major AI search tools. The choice often comes down to whether a team needs broader search marketing data or enterprise-level control over the AI customer experience. Ahrefs Brand Radar fits teams that want to connect AI visibility with established SEO work. It measures AI mentions, citations, impressions, and share of voice, then links that data with Ahrefs’ SEO, YouTube, Reddit, and TikTok data. Its search-backed prompt index can help marketers see how brands appear across a wide set of AI questions. Scrunch focuses on how AI tools represent a brand and send visitors to its site. Along with visibility, citation, competitor, and AI referral traffic tracking, it offers an Agent Experience Platform. This platform can give AI agents an optimized version of a site without changing the version human visitors use. The main differences fall under data coverage, reporting depth, AI platform tracking, referral measurement, site optimization for AI agents, and the intended customer. This comparison looks at how each product approaches those areas for SEO teams, agencies, and larger brand teams.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
Scrunch
Pick it if you want chunk-by-chunk rewrite suggestions on your pages, and treat its edge-served bot copy as an experiment rather than a settled tactic.
- Entry price
- $250/mo annual; $300 monthly
- Tracked prompts
- 350 / 700 custom; +1,000 / 2,500 preset
- Free trial
- 7 days, no card
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | Scrunch | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | No - 7-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $199/mo add-on, plan on top | $250/mo annual; $300 monthly | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 17% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Per prompt + per seat | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | No - prompts, personas, audits, seats | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Not published - CS contacts you at limits | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Yes - Agency Partner Program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Yes - up to 20% referral | Yes |
| Annual contract required | No - Enterprise annual only | No - monthly at higher rate | No |
| Free trial length | None | 7 days, no card | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $250–$500/mo + custom Enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV, XLSX, API while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | SOC 2 Type II | Pending |
| ISO certification | ISO 27001 (2022) | Not published | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 9 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Mixed - browser automation + platform APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes | Yes |
| Claude | Custom prompts only, 8 checks each | Yes | Yes |
| Gemini | Yes - $199/mo index | Yes | Yes |
| Google AI Mode | Yes - $199/mo index | Yes | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes | Yes |
| Grok | Listed, collection paused | Yes - newest addition | Yes |
| Bing Copilot | Yes - $199/mo index | Yes | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | Yes | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 350 / 700 custom; +1,000 / 2,500 preset | No hard limit on any plan |
| Samples per prompt configurable | No | Not published | Yes |
| Run cadence options | Daily, weekly or monthly | Not published - reported ~3 days | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published - reported available | Yes |
| Instant one-off check | Yes - search the stored index | No - free prompt generator only | Yes |
| Prompt manager | Yes - add, tag, delete | Yes - variants, tags, templates | Yes |
| Branded vs non-branded classification | Not published | Yes | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - topics, personas, funnel stage | Yes |
| Per-prompt model selection | Yes - engines set per prompt | Yes - variants per platform | Yes |
| Brand name variant support | Yes - multiple names per brand | Yes - sub-brands tracked separately | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Partial - one primary domain per brand | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - via MCP + external GSC tool | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Yes | Yes |
| Perplexity | Yes - $199/mo index | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes | Yes - domain and page level |
| Sentiment scoring | No | Yes - positive, mixed, negative | Yes |
| Average position / rank | No | Yes - top, middle, bottom | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes | Yes |
| Share of Citations | Partial - citation counts per domain | Yes | Yes |
| Narrative drift detection | No | Partial - sentiment over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Partial - new-entity signals | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes - brand, competitor, third-party | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | Not published | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - gaps and white space | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Yes - robots checks + bot logs | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes - plus custom dashboards | Yes |
| AI-written narrative summary | No | Yes - per detected change | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, XLSX, PDF, API | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | No - unbranded snapshot | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Partial - alert digest, not a report | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - alert reactions via API | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | 90 days published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - deploys to bot copy, not live site | Yes |
| Page-level AEO audit | No - technical SEO audit only | Yes | Yes |
| Scored categories | 0 for AI readiness | Not published - robots, rendering, schema, content | 9 |
| Retrieval-readiness scoring | No | Yes - retrievability + citability | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | Partial - impact rank + confidence tiers | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Yes - chunk by chunk | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | Yes - bot view + visitor image | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Live fetch + visibility + competitor data | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Partial - re-audit, no paired check | Yes - compares against the baseline |
| Recommendation status tracking | No | Yes - approve, deploy, dismiss | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Yes | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - unbranded PDF | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Bot-log integration only, no publishing | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - edits bot-only copy | Yes |
| Preview before applying | No | Yes - side-by-side diff | Yes |
| Staging environment support | No | Yes - stage without publishing | Yes - WordPress, with promote to production |
| One-click rollback | No | Not published - versions retained | Yes - WordPress |
| Patch history per site | No | Yes - version history per site | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Partial - into bot copy only | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - or set to auto-approve | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | Partial - diagnosis and charts only | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - audit, optimize, deploy pipeline | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | Yes - nightly sweeps, autopilot fixes | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes - bulk or per item | Yes |
| Long-running deep work jobs | No | Partial - batch page pipelines | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | Partial - vendor cadence, not user-set | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - saved dashboards | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Yes - raw responses + audit previews | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Partial - audit and deploy history | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | Yes - in-app assistant + MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | Not published | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Not published | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | Partial - audit fetches only | Yes |
| Semantic search over your own site | No | No - sitemap index, not semantic | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No - audit renders automatically | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Partial - page recommendations, not briefs | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | No - rewrites existing pages only | Yes |
| Brand voice grounding | Yes - brand kits | Partial - custom instructions per page | Yes |
| Brand truth profile | No - brand names and domains only | Yes - internal sources of truth | Yes |
| Internal linking placement | No - listed as coming soon | Not published | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | Partial - FAQ blocks in bot copy | Yes - HTML and JSON-LD |
| Key points extraction | No | Yes - structured summaries | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | No | Yes |
| Export formats | CSV, PDF; API, Looker | Markdown, PDF, CSV, XLSX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Yes - interactive editor | Yes |
| Deploy directly to CMS | No | No - announced, not shipped | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Yes - sitemap crawl | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | Yes - always-on, page cap by plan | Yes - weekly or on demand |
| Monitored page management | Yes | Yes - priority flags per page | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | Partial - alert digest, not page diffs | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - last-indexed timestamp | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | Partial - detects and notifies, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Yes - prioritized page action plan | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - weekly auto-approved fixes | Yes - daily to monthly |
| Workflow reports | No | Partial - pipeline status + webhooks | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | Yes - alert feed with reactions | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Partial - frequency set, tiers automatic | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Yes - real-time, daily or weekly | Yes |
| Teams & workspaces | |||
| Seats included | 1 | 3 / 5 / custom | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | $25/mo, max 5 extra on entry | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Not published | Yes |
| Multi-project workspaces | Yes | Agency and Enterprise only | Yes |
| Projects included | 5 / 20 / 50 / 100 | 1 brand; multi on Agency/Enterprise | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Partial - archive via API | Yes |
| Per-project API keys | No - account-level | No - org-level, brand-scoped | Yes - rotatable |
| SSO / SAML | Enterprise only | Enterprise; Google SSO all plans | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | No | Yes - visibility report and audit |
| Custom logo, color and link | No | Not published | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Yes - from $500/mo | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - guest role per brand | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | Yes - GA4; Adobe via push API | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - hosted server, 33 tools | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Enterprise only | No - project keys for own plugins only |
| Slack | No | No - Enterprise support channel only | No |
| Zapier | No | No | No |
| Custom connection support | Yes - API and data connector | Yes - webhooks + custom log ingestion | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 1 (English); tracks any language | 6 |
| Troubleshooting and recovery tools | No | No - status page only | Yes |
| In-app help agent | Partial - live chat with support | Yes - assistant reads help docs | Yes |
| Done-for-you service available | No - partner agency directory | Partial - CS and partner agencies | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | No. Founders Chris Andrew and Robert MacCloy were previously CPO and CTO at Hearsay Systems, a financial-services social compliance platform. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that want a large search-backed prompt index and links to Ahrefs data across SEO, YouTube, Reddit, and TikTok. It also offers SOC 2 Type 2 and ISO 27001 certification, plus a public API on eligible plans. Scrunch suits enterprise teams that need client sub-accounts, GA4 integration, custom dashboards, and an agency partner program.
Hi, Moose fits small businesses, marketers, and agencies that want to track AI visibility and act on the findings in one product. Its free plan has no card requirement, and it supports unlimited local daily runs across five engines. Paid plans start at $39 per month with a bring-your-own OpenRouter key, or $79 per month with AI included. The published AI-credit rate card and in-app usage dashboard also make spend easier to track than multi-part prompt, seat, and audit limits.
The platform tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It combines visibility tracking with page-level AEO audits, grounding-query capture, rewrite suggestions, verification re-runs, and approval-gated CMS publishing for WordPress, Webflow, and Grav. Ahrefs Brand Radar focuses on measurement, while Scrunch can deploy optimized bot-facing copy. Hi, Moose instead supports edits to live pages, with previews and approval before publishing.
Hi, Moose also gives teams more control over where data and AI work happen. Its Windows and macOS app stores data in a local database, supports local models, and lets users export a full backup file. That setup may not fit buyers who require browser access, SOC 2 certification today, or a public API. For teams that value local control, unlimited seats on paid managed plans, white-label reports, and a track-to-fix workflow at a lower entry price, Hi, Moose offers the broader day-to-day toolset.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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