AI visibility tools, head to head
Ahrefs Brand Radar vs SE Ranking
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and SE Ranking both help teams measure search visibility, including how brands appear in AI search results. The main difference is their starting point. Ahrefs Brand Radar centers on brand mentions, citations, impressions, and AI share of voice across AI platforms. SE Ranking combines AI visibility tracking with a wider set of SEO tools for research, audits, rank tracking, content work, and reporting. SEO managers and agencies may weigh these tools against each other when they need to track brand presence in AI answers without losing sight of traditional organic search. Ahrefs Brand Radar also connects AI visibility data with SEO, YouTube, Reddit, and TikTok data. SE Ranking may fit teams that need client management and white-label reporting alongside SEO and AI search tracking. The comparison comes down to AI visibility depth, the range of SEO tools, supported search and AI platforms, reporting needs, agency features, and pricing.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
SE Ranking
Pick it if you want rank tracking and AI answers on one bill, keeping in mind the AI side runs one check per engine.
- Entry price
- $129/mo suite; $99/mo standalone
- Tracked prompts
- 100–250 daily; 1 check per engine
- Free trial
- 14 days; 10 days standalone
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | SE Ranking | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | No - 14-day trial | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No - 5 free checks/day on their site | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 5 - free web tool only, no account data | 5 |
| Entry paid price | $199/mo add-on, plan on top | $129/mo suite; $99/mo standalone | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Limit tiers + per-check add-on | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | Partial - 1 check = 1 prompt × 1 engine | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Partial - plan limit counters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Add-on, +$69/mo | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Yes | Yes |
| Annual contract required | No - Enterprise annual only | No - but add-ons are annual only | No |
| Free trial length | None | 14 days; 10 days standalone | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $129–$279/mo + add-ons | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No - iOS/Android apps only | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | CSV + API anytime | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | Not published | Pending |
| ISO certification | ISO 27001 (2022) | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 5 - all on every plan | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Yes - UI queries, not APIs | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes | Yes |
| Claude | Custom prompts only, 8 checks each | No | Yes |
| Gemini | Yes - $199/mo index | Yes | Yes |
| Google AI Mode | Yes - $199/mo index | Yes | Yes |
| Google AI Overviews | Yes - $199/mo index | Yes | Yes |
| Grok | Listed, collection paused | No | Yes |
| Bing Copilot | Yes - $199/mo index | No | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 100–250 daily; 1 check per engine | No hard limit on any plan |
| Samples per prompt configurable | No | No | Yes |
| Run cadence options | Daily, weekly or monthly | Daily; weekly in standalone tool | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Not published | Yes |
| Instant one-off check | Yes - search the stored index | Yes - free web tool, 5/day | Yes |
| Prompt manager | Yes - add, tag, delete | Yes - groups, CSV import | Yes |
| Branded vs non-branded classification | Not published | Not published | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - groups and topics | Yes |
| Per-prompt model selection | Yes - engines set per prompt | Partial - engines set per prompt set | Yes |
| Brand name variant support | Yes - multiple names per brand | Partial - aliases in standalone tool | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Partial - one site per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Partial - topics and untracked AIO keywords | Yes |
| Perplexity | Yes - $199/mo index | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes - linked and unlinked | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes | Yes - domain and page level |
| Sentiment scoring | No | Partial - standalone tool only | Yes |
| Average position / rank | No | Yes | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes | Yes |
| Share of Citations | Partial - citation counts per domain | Partial - source frequency by domain | Yes |
| Narrative drift detection | No | No | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | No | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes - media, blogs, forums | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | 5–15 domains | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes - sources citing rivals, not you | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | No | Yes |
| AI Mode grounding queries capture | No | No | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | No | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Partial - templated insight cards | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, API, Looker Studio | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | Yes - +$69/mo add-on | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Yes | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - task manager only | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | 6 months; all time at $279 | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - no page-level AI audit step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No - technical SEO audit only | Yes |
| Scored categories | 0 for AI readiness | 0 for AI readiness | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | No | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | No - editor-level guidance | Yes - element, character budget, before and after |
| Second-model QA pass | No | No - human review | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | n/a - no AI page audit | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Partial - trend charts only | Yes - compares against the baseline |
| Recommendation status tracking | No | Partial - task manager | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Partial - page and source reports | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | Partial - GSC data in platform | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | n/a - no AI page audit | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | Yes - publishes articles | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No - whole article only | Yes |
| Preview before applying | No | Partial - set status on export | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Manual export only | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | No | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Only via Make, n8n, Zapier | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | No | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | n/a - takes no actions | Yes |
| Long-running deep work jobs | No | No | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | No - scheduled crawls and reports only | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | No | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Partial - cached answer copies | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | No | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No - data exposed to outside assistants via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | n/a | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Partial - prompt and source gap reports | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | Yes - SERP-driven | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | Yes | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | Yes - 25–50 articles/mo | Yes |
| Brand voice grounding | Yes - brand kits | Partial - 10 tone presets | Yes |
| Brand truth profile | No - brand names and domains only | No - brand name and aliases only | Yes |
| Internal linking placement | No - listed as coming soon | No | Yes |
| Featured image generation | No | Not published | Yes |
| FAQ generation with schema export | No | Partial - FAQ text, no schema | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | Yes - article list | Yes |
| Export formats | CSV, PDF; API, Looker | WordPress, Google Docs; CSV data | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | Yes - editor | Yes |
| Deploy directly to CMS | No | Partial - WordPress only | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Yes - crawler and sitemap | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | Yes - 250k–2M pages/mo | Yes - weekly or on demand |
| Monitored page management | Yes | Yes | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | Partial - page change alerts, $279 | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | Partial - page change monitoring | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No - external tools only | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No - only in Make or n8n | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No - mobile app push only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | No | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Yes - scheduled reports | Yes |
| Teams & workspaces | |||
| Seats included | 1 | 1 / 3 | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | From $16/mo | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Not published | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 5 / 20 / 50 / 100 | 10 / 30; 3–10 standalone | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | No - account-level | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published - Enterprise | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | Yes - +$69/mo add-on | Yes - visibility report and audit |
| Custom logo, color and link | No | Yes - plus custom domain | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | No - add-on, not a tier | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Yes - 10 client seats | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | Yes - GA4, plus Matomo | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - own server, all plans | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes - credits on all plans | No - project keys for own plugins only |
| Slack | No | No - only via Make or Zapier | No |
| Zapier | No | Partial - lead capture only | No |
| Custom connection support | Yes - API and data connector | Yes - API, n8n, Make | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | 10 | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | Partial - live chat with support | Partial - live chat with support | Yes |
| Done-for-you service available | No - partner agency directory | No - partner agency catalog | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar fits teams that need a large search-backed prompt index, broad SEO and social data connections, or API access. SE Ranking fits buyers who want a browser-based SEO suite with rank tracking, backlink research, client sub-accounts, and Google Analytics support.
Hi, Moose fits most SMBs and agencies that need to track AI visibility and act on the findings in one product. Its free-forever plan has no card requirement, and every plan supports unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK or $79 per month with AI included. Teams can also use OpenRouter keys or local models, which can reduce vendor AI costs to $0.
The main difference comes after tracking. Hi, Moose captures visibility across 10 engines, including Claude, Grok, DeepSeek, Meta AI, and Bing Copilot. It also captures AI Mode grounding queries, checks AI crawler access, scores pages across nine AEO categories, and compares verification runs against a baseline. Ahrefs Brand Radar focuses on measurement, while SE Ranking offers AI visibility alongside its broader SEO suite. Neither provides Hi, Moose’s page-level AEO audit and track-to-fix-to-verify-to-deploy loop.
Hi, Moose also gives teams control over data and publishing. The desktop app stores data in a local database, supports local backup and restore, and keeps Google Search Console credentials on the device. Its WordPress, Webflow, and Grav connections can stage element-level edits for review, and WordPress users can preview changes, promote staging edits to production, and roll back a patch. Nothing publishes without approval.
For agencies, Hi, Moose includes dedicated agency tiers, white-label visibility and audit reports, white-label audio players, and branded client-facing links. It does not offer client logins, public API access, or the wider SEO toolkit that SE Ranking provides. But for teams whose priority is AI search visibility, evidence-based page fixes, and controlled deployment at a lower starting cost, Hi, Moose provides the broader AEO workflow.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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