AI visibility tools, head to head
Ahrefs Brand Radar vs Waikay
Pricing, features and differences, researched August 2026.
Ahrefs Brand Radar and Waikay both help teams track how AI platforms mention and cite brands. Buyers often compare them when they need to see how ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and similar tools represent their company against competitors. The main difference comes down to the data each platform emphasizes. Ahrefs Brand Radar connects AI visibility with its broader search data, including SEO, YouTube, Reddit, and TikTok signals. Waikay centers its analysis on brand entities, AI claims, and the actions needed to correct inaccurate descriptions or improve authority. This comparison looks at AI platform coverage, prompt and data sources, brand and competitor tracking, citation analysis, error detection, reporting, and recommended actions. It also considers which tool better fits an in-house team, agency, or SEO team that already uses Ahrefs data.
At a glance
Ahrefs Brand Radar
Pick it if you already pay for Ahrefs, since this is a $199 add-on on top of that plan and the entry tier tracks 5 to 20 prompts.
- Entry price
- $199/mo add-on, plan on top
- Tracked prompts
- 5–20 prompts; 150–600 checks/mo
- Free trial
- None
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Ahrefs Brand Radar | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | Free account, no AI visibility | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | $199/mo add-on, plan on top | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - 2 months free | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per engine index + prompt checks | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | Partial - checks cover custom prompts only | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Yes - limits and usage page | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No - agency directory listing only | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No - discontinued | Not published | Yes |
| Annual contract required | No - Enterprise annual only | No | No |
| Free trial length | None | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $29–$1,499/mo + $199–$699 add-ons | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No - browser extension only | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | CSV + API anytime | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type 2 | Not published | Pending |
| ISO certification | ISO 27001 (2022) | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 8 listed; 6 collecting | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Yes - free web UI, no login | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - $199/mo index | Yes - API and scraped | Yes |
| Claude | Custom prompts only, 8 checks each | Yes - API only | Yes |
| Gemini | Yes - $199/mo index | Yes - API and scraped | Yes |
| Google AI Mode | Yes - $199/mo index | Yes - scraped | Yes |
| Google AI Overviews | Yes - $199/mo index | Partial - AI Mode only | Yes |
| Grok | Listed, collection paused | No | Yes |
| Bing Copilot | Yes - $199/mo index | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | 5–20 prompts; 150–600 checks/mo | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No | Not published | Yes |
| Run cadence options | Daily, weekly or monthly | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | Yes - search the stored index | No - project setup required | Yes |
| Prompt manager | Yes - add, tag, delete | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - tags + topic clusters | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | Yes - engines set per prompt | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Yes - multiple names per brand | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - AI generator from brand focus areas | Yes | Yes |
| Perplexity | Yes - $199/mo index | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes - string match | Yes | Yes |
| Citation detection | Yes - cited vs found-not-cited | Yes | Yes - domain and page level |
| Sentiment scoring | No | No - deliberately excluded | Yes |
| Average position / rank | No | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes - impression-weighted | Yes | Yes |
| Share of Mentions | Partial - mention counts per brand | Yes | Yes |
| Share of Citations | Partial - citation counts per domain | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | No | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Partial - auto-suggests rivals at setup | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Partial - by domain and page, not typed | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes - any brand, no setup wait | Yes | Yes - or promote any brand seen in results |
| Competitors included | Uncapped | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - topic and citation gaps | Yes | Yes |
| ChatGPT fan-out capture | Yes - ChatGPT and Perplexity | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Partial - bot traffic logs, no robots check | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | No | Not published | Yes |
| Data export | Yes - CSV, API, Looker Studio | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No - Ahrefs branding, stated policy | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Partial - report scheduling, $249+ | Not published | Yes - paid, per-user opt-in |
| Action log with export | No - audit log on Enterprise | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | AI answers from 2025; 6–60 mo by plan | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - measurement only | Partial - no publishing step | Yes |
| Page-level AEO audit | No - technical SEO audit only | No | Yes |
| Scored categories | 0 for AI readiness | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - no recommendations | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no AI page audit | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - crawl compare, not AI | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | No | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Partial - cited pages report | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | Partial - GSC data in platform | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Plugin for audits, no publishing | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - separate product, $99+/mo | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No - separate product | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No - scheduled prompt checks only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - raw AI answers stored | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | No - saved reports only | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - data exposed to outside assistants via MCP | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - import a URL in the editor | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic score vs top pages | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | No | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topics and headings from top pages | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | Yes - separate $99/mo add-on | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No - assisted editor, 1 doc/mo free | No | Yes |
| Brand voice grounding | Yes - brand kits | No | Yes |
| Brand truth profile | No - brand names and domains only | Partial - checked and flagged claim list | Yes |
| Internal linking placement | No - listed as coming soon | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | Separate free tool, not in product | No | Yes - paid, toggleable |
| Artifact library | Partial - saved documents | No | Yes |
| Export formats | CSV, PDF; API, Looker | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - editor + version history | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - own crawler + sitemap | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | Yes - 100k–5M pages/mo by plan | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Yes | No | Yes |
| Batched change digests | Partial - crawl comparison + email alerts | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - page and content change data | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | No | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | No | Not published | Yes - per project |
| Email digest | Partial - web mentions and rankings, not AI | Not published | Yes |
| Teams & workspaces | |||
| Seats included | 1 | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | $40–$80/mo | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - shared checks and credits | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Partial - per-user credit usage | Not published | Yes |
| Multi-project workspaces | Yes | Yes | Yes |
| Projects included | 5 / 20 / 50 / 100 | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | No - account-level | No - one account key | Yes - rotatable |
| SSO / SAML | Enterprise only | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No - stated policy | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | No - projects and seats only | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Yes | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Partial - GA4 import into their analytics | No | Roadmap |
| MCP connector support | Yes - hosted server, $129+ | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - $129+, unit-metered | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Yes - API and data connector | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 12 | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Partial - live chat with support | No - live chat with staff | Yes |
| Done-for-you service available | No - partner agency directory | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Ahrefs Brand Radar suits teams that need a cloud platform, a public API, SOC 2 Type 2 and ISO 27001 certification, or links to Ahrefs’ wider SEO data. Waikay can suit teams that want a browser-based AI visibility tool with a lower $24.95 monthly entry price and an entity-first claim review process.
Hi, Moose fits teams that want to move from AI visibility tracking to approved on-page changes in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also captures AI Mode grounding queries, checks AI crawler access, audits pages across nine AEO categories, and compares verification runs against a baseline.
Cost control also differs. Hi, Moose offers a free-forever plan with no card, five engines that users can run daily for free, and unlimited local visibility runs on every plan. Teams can use hosted AI credits or connect an OpenRouter key. The $39 monthly BYOK plan can run with $0 AI cost to Hi, Moose, while the in-app dashboard shows usage, reset dates, and pace warnings.
The desktop, local-first setup gives users another option that cloud-only tools do not offer. Hi, Moose stores data in a local database, supports three local model sizes, and lets users export and restore full backups. Engine checks still need the web, but users can work with stored data and local models offline.
For agencies and content teams, the key difference is follow-through. Hi, Moose can prepare element-level edits, show a preview, require approval, and publish to WordPress, Webflow, or Grav where supported. It also supports branded PDF reports, agency tiers, white-label audio players, and unlimited seats on paid managed plans. If your team needs enterprise compliance, API-based reporting, or a browser-only setup, Ahrefs or Waikay may fit better. If you need broad AI search tracking, transparent usage options, local control, and a path from finding an issue to staging a fix, Hi, Moose covers more of that workflow.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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