AI visibility tools, head to head
AIclicks vs Waikay
Pricing, features and differences, researched August 2026.
AIclicks and Waikay both help teams track how AI tools describe, mention, and cite their brands. Buyers often compare them when they need to move from broad AI visibility reporting to specific content, citation, and authority work. The main differences fall into four areas: data collection, analysis, reporting, and recommended actions. AIclicks monitors more than 10 AI surfaces through their live user interfaces and connects visibility findings to traffic. It also maps citations and competitors before prioritizing content and outreach tasks. Waikay centers its analysis on entities. It checks whether AI models make accurate claims about a brand, compares those claims with competitors, and identifies content or authority work that may improve how models represent the brand. Its coverage includes models such as ChatGPT, Gemini, Claude, and Perplexity. The right choice depends on what your team needs to measure first. Teams that want live-surface monitoring and traffic context may focus on AIclicks. Teams that need to audit AI-generated brand claims and entity accuracy may focus on Waikay.
At a glance
AIclicks
Pick it if you want tracking and CMS publishing cheaply, and accept 30 prompts and 3 of its 11 engines at the entry price.
- Entry price
- $59/mo
- Tracked prompts
- 30 / 150 / 300
- Free trial
- 3 days
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | AIclicks | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No - 3-day trial, no card | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 - free tools are one-off | 0 | 5 |
| Entry paid price | $59/mo | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Yes - up to 29% | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Per prompt + engine count by tier | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - prompt, response, article caps | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Custom pricing + rev share | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | Yes | Not published | Yes |
| Annual contract required | No - monthly, cancel anytime | No | No |
| Free trial length | 3 days | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | $59–$499/mo + custom | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | In-app export; API on $189+ | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not published | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 11 offered; you get 3 / 4 / 6 | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Claimed, unverified - chat UIs, not APIs | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes - default on all plans | Yes - API and scraped | Yes |
| Claude | Only if chosen - 3 / 4 / 6 of 11 | Yes - API only | Yes |
| Gemini | Only if chosen - 3 / 4 / 6 of 11 | Yes - API and scraped | Yes |
| Google AI Mode | Only if chosen - 3 / 4 / 6 of 11 | Yes - scraped | Yes |
| Google AI Overviews | Only if chosen - 3 / 4 / 6 of 11 | Partial - AI Mode only | Yes |
| Grok | Only if chosen - 3 / 4 / 6 of 11 | No | Yes |
| Bing Copilot | Only if chosen - 3 / 4 / 6 of 11 | Yes - scraped | Yes |
| DeepSeek | Only if chosen - 3 / 4 / 6 of 11 | No | Yes |
| Meta AI | Only if chosen - 3 / 4 / 6 of 11 | No | Yes |
| Tracked prompts included | 30 / 150 / 300 | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | No - monthly response cap instead | Not published | Yes |
| Run cadence options | Daily; weekly on $499 | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | Yes - free website tools | No - project setup required | Yes |
| Prompt manager | Yes - list, topics, CSV import | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - one topic per prompt | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | No - set per project | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Not published | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | 1 site on $59; unlimited above | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No - no GSC connector | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Yes - discovery + citation-driven | Yes | Yes |
| Perplexity | Only if chosen - 3 / 4 / 6 of 11 | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - URL and domain level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes - $189+ only | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - visibility % | Yes | Yes |
| Share of Citations | Partial - frequency, brand view | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Partial - sentiment themes over time | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Yes - competitor discovery | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Yes - 14 page types | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes - model leaderboard | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | No cap published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - topic, source, competitor | Yes | Yes |
| ChatGPT fan-out capture | Yes - logged per run | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | Yes - same fan-out capture | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No - free website tool only | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Yes - in-app; API on $189+ | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | Not published | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Not published | Not published | Yes - paid, per-user opt-in |
| Action log with export | Partial - status + notes, no export | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published; API caps at 90 days | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | Partial - no verify step | Partial - no publishing step | Yes |
| Page-level AEO audit | No - free website tool only | No | Yes |
| Scored categories | 6 - free website tool only | 0 | 9 |
| Retrieval-readiness scoring | Partial - free website tool only | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - manual editing advised | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Live URL, free website tool | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | No - manual re-run | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Yes - pending / done / dismissed | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | No | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | Yes - publish and update | No | Yes - official plugin, production and staging |
| Webflow | Yes - publish and update | No | Yes - OAuth MCP, pages and collection items |
| Framer | Yes - triggers site redeploy | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | Yes - publish and update | No | On roadmap |
| Surgical element-level edits to live page | No - whole article only | No | Yes |
| Preview before applying | Partial - save as CMS draft | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | Not published | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | Partial - manual click only | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - form-driven writer | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | Yes - generate, edit, publish | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No - inputs set upfront | No | Yes - talk to any agent mid-job |
| Background execution | Not published | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | Yes - publish is manual | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | Yes - article drafts | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - full AI answer stored | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | Not published | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No - MCP for outside assistants | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - reads URLs you supply | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - topic and source gaps | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Partial - CSV prompt import only | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | Not published | No | Yes |
| Content generation | |||
| Research-backed briefs | Partial - ideas from gaps, no brief | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No - fan-out queries only | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | Yes - 5 / 15 / 30 per mo | No | Yes |
| Brand voice grounding | Partial - free-text instructions | No | Yes |
| Brand truth profile | Partial - domain, services, rivals | Partial - checked and flagged claim list | Yes |
| Internal linking placement | Partial - you supply the links | No - sister product only | Yes |
| Featured image generation | Not published | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No - manual editing advised | No | Yes - paid, toggleable |
| Artifact library | Yes - saved articles | No | Yes |
| Export formats | Not published; CMS publish or export | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | Yes - re-publish updates the post | No | Yes |
| Deploy directly to CMS | Yes - 4 platforms | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Partial - reads site at setup | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | No | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | No | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | No | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | No | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Not published | Not published | Yes - per project |
| Email digest | Not published | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Not published - invite by team | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | Yes - prompts split across projects | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - domains within a team | Yes | Yes |
| Projects included | 1 site on $59; unlimited above | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Partial - scoped to team + domains | No - one account key | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | Not published | No | Yes - visibility report and audit |
| Custom logo, color and link | Not published | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | Yes - custom pricing, no fixed price | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | Yes - separate teams or domains | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | No | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Yes - GA4 read-only, $189+ | No | Roadmap |
| MCP connector support | Yes - read-only, $189+ | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Yes - read-only, $189+ | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | Partial - support channel only | No | No |
| Zapier | No - no webhooks | Partial - via API, no native app | No |
| Custom connection support | Enterprise only | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | Partial - docs only | Partial - crawler whitelisting docs | Yes |
| In-app help agent | Partial - chatbot on docs site | No - live chat with staff | Yes |
| Done-for-you service available | Yes - in-house AI SEO agency | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | Yes. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
AIclicks suits teams that want a browser-based platform, a public API, or GA4 data on plans from $189 per month. It also supports publishing to Shopify and Framer, where Hi, Moose lists those integrations on its roadmap. Waikay may fit teams that need the lowest paid entry point at $24.95 per month, or want its claim-level checks and public API from $69.95 per month.
Hi, Moose fits buyers who need to move from AI visibility data to page changes in one tool. It tracks 10 engines, including ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, Grok, Bing Copilot, DeepSeek, Meta AI, and Perplexity. It also includes page-level AEO audits, baseline-versus-verification reruns, element-level rewrite suggestions, and approval-gated publishing through WordPress, Webflow, and Grav.
Its pricing gives smaller teams more control over usage costs. Hi, Moose offers a free plan with no card required, unlimited local visibility runs, and five engines that users can run daily. Paid users can choose a $39 per month BYOK plan with OpenRouter, which can reduce the vendor’s AI cost to $0, or managed AI plans starting at $79 per month. The in-app dashboard shows credit use, reset dates, and pace warnings.
The desktop model also changes the privacy and ownership trade-off. Hi, Moose stores data in a local database, supports full local backup and restore, and offers three local model sizes for on-device inference. That makes it a less suitable choice for teams that require a browser-based SaaS tool. For agencies and SMBs that value local control, broad tracking, and a track-to-fix-to-verify workflow, Hi, Moose covers more of the day-to-day AEO work than either alternative.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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