AI visibility tools, head to head
Bluefish AI vs Waikay
Pricing, features and differences, researched August 2026.
Bluefish AI and Waikay both help teams see how AI systems describe, cite, and recommend their brands. Buyers often compare them when they need to track visibility across tools such as ChatGPT, Claude, Gemini, Perplexity, and Google AI. The main difference comes down to scope and workflow. Bluefish AI serves enterprise marketing, search, content, and commerce teams with AI visibility tracking, GEO optimization, brand-accuracy monitoring, and agentic commerce tools. Waikay focuses on an entity-first process that checks AI-generated claims, compares competitor coverage, and turns issues into prioritized content and authority actions. The comparison usually falls into a few areas: the size and needs of the team, the AI platforms each tool tracks, brand representation and citation analysis, optimization features, competitor research, and the actions each platform recommends after it finds a gap. Enterprise teams may also weigh Bluefish AI’s broader commerce focus against Waikay’s emphasis on correcting entity errors and guiding content work.
At a glance
Bluefish AI
Pick it if you can run an enterprise procurement cycle, because nothing is published: no price, no prompt count, and access is a closed pilot.
- Entry price
- Not published - quote only
- Tracked prompts
- Not published
- Free trial
- None - closed pilot only
Waikay
Pick it if you want an entity graph behind the analysis, and read the $24.95 tier as a way in rather than the plan you stay on.
- Entry price
- $24.95/mo
- Tracked prompts
- 120–880 by plan; extras purchasable
- Free trial
- None - free plan instead
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | Bluefish AI | Waikay | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No | Yes - 3 one-time credits, no card | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 | 5 |
| Entry paid price | Not published - quote only | $24.95/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Not published - monthly only | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract; per brand and seat | Tiered plans + monthly credits | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | No | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No | Yes |
| Usage metered in one transparent unit | No - no published unit | Yes - credits | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Partial - per-prompt cost estimates | Yes - % used, reset date, pace warning |
| Agency / reseller tier | No | Partial - agency-oriented tier, no reseller program | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Not published | Yes |
| Annual contract required | Not published - annual reported | No | No |
| Free trial length | None - closed pilot only | None - free plan instead | n/a - free plan, no expiry |
| Paid plans pricing range | Not published; $150k–$500k/yr estimated | $24.95–$449.95/mo + enterprise | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published - export tier-gated | Not published - CSV/JSON while active | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | Not certified - audit in progress | Not published | Pending |
| ISO certification | Not published | Not published - UK ICO registered | No |
| Local backup and restore | No | No - vendor-side only | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 5 named; plus Amazon Rufus | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Partial - 4 scraped, 4 via API | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes - API and scraped | Yes |
| Claude | Yes - depth questioned in reviews | Yes - API only | Yes |
| Gemini | Partial - named only as "Google AI" | Yes - API and scraped | Yes |
| Google AI Mode | Not published | Yes - scraped | Yes |
| Google AI Overviews | Yes | Partial - AI Mode only | Yes |
| Grok | No | No | Yes |
| Bing Copilot | Third-party reports only | Yes - scraped | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | Named in 2025, not since | No | Yes |
| Tracked prompts included | Not published | 120–880 by plan; extras purchasable | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Not published - daily reported | Daily, every 2 days, weekly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes - report updates | Yes |
| Instant one-off check | No - no free tool | No - project setup required | Yes |
| Prompt manager | Yes - you supply the prompts | Yes - topic groups, per-prompt config | Yes |
| Branded vs non-branded classification | Not published | Partial - knowledge vs commercial split | Yes |
| Prompt categories and topics | Yes - topics and audience segments | Yes - topic clusters and tags | Yes |
| Per-prompt model selection | Not published | Yes - models and cadence per prompt | Yes |
| Brand name variant support | Not published | Partial - normalised to parent brand | Yes - secondary brand terms |
| Brand multi-domain support | Not published - priced per brand | Not published - one URL per project | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | No - no Search Console connection | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - method not published | Yes | Yes |
| Perplexity | Yes | Yes - API only | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - source-level scoring | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | No - deliberately excluded | Yes |
| Average position / rank | Yes | Partial - competitor rank, not answer position | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes | Yes | Yes |
| Share of Citations | Yes | Partial - citation counts, no share metric | Yes |
| Narrative drift detection | Yes - narrative tracking | Partial - claims refresh each report update | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | Yes - claims vs first-party facts | Yes - claim-level check and flag | Yes |
| Untracked brand extraction | Not published | Yes - competitors auto-detected | Yes - with sentiment and average rank |
| Cited source categorization | Partial - owned vs earned grouping | Yes - knowledge vs commercial | Yes - 8 source types |
| Topic-level breakdown | Yes | Yes | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | 2 in reports; auto-detected in prompts | 15 |
| Visibility gap analysis | Yes - narrative and source gaps | Yes | Yes |
| ChatGPT fan-out capture | Not published | No - fan-out used to generate prompts | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | No | Partial - vendor rates it as limited | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes | Yes | Yes |
| AI-written narrative summary | Not published | Not published | Yes |
| Data export | Partial - CSV and API, tier-gated | Yes - CSV, JSON, API | Yes - CSV |
| Branded PDF report | No | Partial - PDF/PNG export, no custom branding | Yes |
| Scheduled email reports | Partial - ranked alerts | Not published | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - claim review status, no export | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - no page fix or deploy step | Partial - no publishing step | Yes |
| Page-level AEO audit | No | No | Yes |
| Scored categories | 0 | 0 | 9 |
| Retrieval-readiness scoring | No | No | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - impact ranking only | Partial - ranked by impact and effort | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - content guidance only | Partial - issue list, not rewrites | Yes - element, character budget, before and after |
| Second-model QA pass | No - human review | Partial - manual paste into Claude or Gemini | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | n/a - no page audit | Site pages crawled, LLM responses | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - campaign-level measurement | Partial - score history via report updates | Yes - compares against the baseline |
| Recommendation status tracking | Partial - ranked recommendation queue | No - claim review only | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes - source impact scoring | Partial - topic-level, not page-level | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | No | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no page audit | No - unbranded share URL | Yes |
| CMS integration & publishing | |||
| WordPress | No | No | Yes - official plugin, production and staging |
| Webflow | No | No | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - product feeds, not the CMS | No | On roadmap |
| Surgical element-level edits to live page | No | No | Yes |
| Preview before applying | No | No | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | No - entity files via paid service | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes to your site | No | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No - despite the naming | No - vendor states no agents | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | Yes - scheduled runs only | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | No | Yes |
| Steer agent while running | No | No | Yes - talk to any agent mid-job |
| Background execution | No | No - scheduled tracking only | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | No - takes no external actions | Yes |
| Long-running deep work jobs | No | Partial - deeper crawl run takes 5–6 min | Yes |
| Scheduled agent jobs | No - scheduled prompt runs only | No | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Partial - saved reports and plans | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI responses | Yes - full responses and citations | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - report history only | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | No - external assistants only, via MCP | Yes |
| Model picker per conversation | No | No | Yes |
| LLM models available | n/a | 0 | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | No | Yes - semantic search over past chats |
| Live web search | No | No | Yes |
| Fetch and read URLs | Partial - ingests your own content | No | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - narrative gap reports | Yes - topic breadth scoring | Yes - covered, partial or not covered |
| File attachments | Partial - brand documents ingested | No | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | No | Yes |
| Content generation | |||
| Research-backed briefs | No | No - vendor states it does not generate content | Yes |
| Live SERP / PAA research | No | No | Yes - plus related searches and AI search snapshots |
| Full draft generation | No | No | Yes |
| Brand voice grounding | Partial - brand facts, no generation | No | Yes |
| Brand truth profile | Yes - verified brand fact library | Partial - checked and flagged claim list | Yes |
| Internal linking placement | No | No - sister product only | Yes |
| Featured image generation | No | No | Yes |
| FAQ generation with schema export | No | No | Yes - HTML and JSON-LD |
| Key points extraction | No | No | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | No | Yes |
| Export formats | CSV, API | CSV, JSON, PDF, PNG | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | No | Yes |
| Deploy directly to CMS | No | No | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | No | Yes - top pages crawled at setup | Yes |
| Scheduled full-site crawl | No | No - crawl runs per report | Yes - weekly or on demand |
| Monitored page management | Partial - content you submit, not crawled | No | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | No | No | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No - structured brand data only | Yes - built from crawled pages | Yes |
| Inferred relationships | No | Yes | Yes |
| Salience scoring | No | Partial - association strength heatmap | Yes |
| Graph readable by AI agent | Partial - brand data sent to LLM providers | Partial - entity files via paid service | Yes |
| Graph export | No | Partial - JSON via paid service | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Partial - risk and inaccuracy alerts | No | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | Partial - prioritised plan, executed manually | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | No | Yes - daily to monthly |
| Workflow reports | Partial - daily ranked recommendations | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - notification feed | No | Yes |
| Native OS notifications | No | No - web only | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - severity-scored, not user-set | Not published | Yes - per project |
| Email digest | Not published | Not published | Yes |
| Teams & workspaces | |||
| Seats included | Not published - per seat | 1 / 2 / unlimited by plan | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published - upgrade required | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no published allowance | Yes - credits pooled per account | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Partial - per brand, priced separately | Yes | Yes |
| Projects included | Not published - priced per brand | Unlimited from $69.95 | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | No - one account key | Yes - rotatable |
| SSO / SAML | Partial - Google Workspace reported | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | No | Yes - visibility report and audit |
| Custom logo, color and link | No | No | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No | Partial - agency-oriented tier, no separate program | Yes - four tiers |
| Client sub-accounts | No | Partial - unlimited seats and projects, no client roles | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Not published | No | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published - GA4 reported | No | Roadmap |
| MCP connector support | No | Yes - read-only, 5 tools | Partial - Webflow connects over MCP |
| Public API | Partial - no public docs, tier-gated | Yes - $69.95 and above | No - project keys for own plugins only |
| Slack | Not published - reported | No | No |
| Zapier | No | Partial - via API, no native app | No |
| Custom connection support | Partial - brand data feeds, undocumented | Partial - JSON API only | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English) | Not published - analyses 13–47 languages | 6 |
| Troubleshooting and recovery tools | No | Partial - crawler whitelisting docs | Yes |
| In-app help agent | No | No - live chat with staff | Yes |
| Done-for-you service available | Yes - managed onboarding and advisory | Yes - entity map managed service | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founders Alex Sherman, Jing Feng and Andrei Dunca, backgrounds are in advertising technology at PromoteIQ and LiveRail. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
Bluefish AI suits large enterprise teams that need custom contracts, managed onboarding, and advisory support. Waikay suits teams that want a browser-based platform, a lower $24.95 monthly entry price, or a public API on plans from $69.95. Its entity-first analysis and claim checks also give marketers a focused way to review how AI systems describe a brand.
Hi, Moose fits buyers who need to move from AI visibility data to approved page changes in one tool. It tracks 10 engines, including Grok, DeepSeek, Meta AI, Google AI Mode, and Google AI Overviews. It also captures consumer-facing results locally from five engines. Teams can audit a page across nine AEO categories, review element-level rewrites, verify results against a baseline, and publish approved changes through WordPress, Webflow, or Grav.
Cost control also sets Hi, Moose apart. Its free plan never expires and includes unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK through OpenRouter, which can reduce the vendor’s AI cost to $0. Hi, Moose also publishes AI credit rates and shows usage, reset dates, and pace warnings in the app.
The desktop model will not suit every team. Hi, Moose does not offer a browser app, public API, or client sub-accounts. For SMBs and agencies that value local-first storage, local models, full backups, unlimited tracked prompts, and approval gates before publishing, it provides a broader AEO workflow than either Bluefish AI or Waikay.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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