AI visibility tools, head to head
BrandLight vs RankPrompt
Pricing, features and differences, researched August 2026.
BrandLight and Rank Prompt both help teams track how AI search engines mention, recommend, and cite their brands. Buyers may compare them when they need clearer data on AI visibility across tools such as ChatGPT, Google AI Mode, Perplexity, Claude, Gemini, and Grok. The main differences come down to target customer, platform scope, and workflow. BrandLight focuses on Fortune 500 brands, CMOs, and agencies that need enterprise-level visibility data, attribution, AI ads, and agentic commerce tools. Rank Prompt serves brands, SEO teams, and agencies that want prompt-level tracking alongside competitor research, content tools, citation and outreach workflows, SEO audits, and reporting. Pricing structure, supported AI engines, data depth, reporting needs, and the actions each platform supports also shape the choice. Enterprise teams may place more weight on attribution and AI-driven commerce, while SEO teams may look for a tool that connects visibility tracking to day-to-day content and optimization work.
At a glance
BrandLight
Pick it if a demo-led purchase suits you, since the price, the prompt volume and the full engine list are all unpublished.
- Entry price
- Not published - demo only
- Tracked prompts
- Not published - custom
- Free trial
- None - paid pilot reported
RankPrompt
Pick it if you want an in-app agent at a low price, though it covers 6 engines and meters everything as credits.
- Entry price
- $49/mo
- Tracked prompts
- 150–2,000 credits/mo
- Free trial
- 7 days
Hi, MooseOur AEO tool
Pick it if you want the fix shipped rather than scored: an agent that publishes the change, audio repurposing no other tool here offers at any price, and a built-in model so the AI can cost you nothing.
- Entry price
- $39/mo BYOK; $79/mo AI included
- Tracked prompts
- No hard limit on any plan
- Free trial
- n/a - free plan, no expiry
The row SEOs read first
Founders have SEO backgrounds?
A tool built by people who have done the work makes different choices.
Full comparison
202 rows across 20 categories. Values are quoted as published; where a vendor does not publish a number, the cell says so.
| Feature | BrandLight | RankPrompt | Hi, Moose Our AEO tool |
|---|---|---|---|
| Pricing & cost model | |||
| Free plan available | No | No - 7-day trial, card required | Yes - free forever, no card |
| Free daily visibility runs, no cap | No | No | Yes - local runs unlimited on every plan |
| Engines free to run daily | 0 | 0 - free web tools are one-off | 5 |
| Entry paid price | Not published - demo only | $49/mo | $39/mo BYOK; $79/mo AI included |
| Annual billing discount | Not published | Yes - 20% | Yes - BYOK 2 months free; managed plans ~10% |
| Pricing model | Custom contract, per module | Monthly credits, 4 tiers | Flat plan with monthly AI credit balance, or BYOK |
| Bring your own API key | No | Yes - OpenAI key, agent only | Yes - OpenRouter |
| Can run with $0 AI cost to vendor | No | No - tracking still spends credits | Yes |
| Usage metered in one transparent unit | No | Partial - credits plus separate $ agent budget | Yes - AI credits, published rate card |
| In-app usage dashboard | Not published | Yes - credit and agent-spend meters | Yes - % used, reset date, pace warning |
| Agency / reseller tier | Partner program, not a tier | Yes - $149 and $299 tiers | Yes - $149 BYOK Agency; $449+ AI included |
| Affiliate program | No | Yes - 30% lifetime recurring | Yes |
| Annual contract required | Not published - enterprise terms | No | No |
| Free trial length | None - paid pilot reported | 7 days | n/a - free plan, no expiry |
| Paid plans pricing range | Not published | $49–$299/mo + custom | $39–$1,999/mo |
| Deployment, privacy & data ownership | |||
| Native desktop app | No | No | Yes - Windows and macOS |
| Browser-based app | Yes | Yes | No |
| Local-first data storage | No - cloud SaaS | No - cloud SaaS | Yes - local database on the device |
| Works offline | No | No | Partial - local models and stored data; engine checks need the web |
| On-device AI Inference | No | No | Yes |
| Local model sizes offered | 0 | 0 | 3 |
| Data export on cancellation | Not published | Partial - exports while subscribed | CSV, PDF, DOCX exports plus full local backup |
| SOC 2 certification | SOC 2 Type II | Not published | Pending |
| ISO certification | Not published - GDPR stated | Not published | No |
| Local backup and restore | No | No | Yes - export and import a backup file |
| Visibility & prompt tracking | |||
| Engines tracked | 6 named; full list not published | 6 | 10; 5 of them also collected locally |
| Real consumer-surface capture | Not published | Not published - API models named in brand audit | Yes - 5 engines read from the device, no API |
| ChatGPT | Yes | Yes | Yes |
| Claude | Yes | Yes | Yes |
| Gemini | Yes | Yes - +1 credit per prompt | Yes |
| Google AI Mode | Not published | Yes | Yes |
| Google AI Overviews | Yes | Yes - counted with AI Mode | Yes |
| Grok | Yes | Yes - +1 credit per prompt | Yes |
| Bing Copilot | Yes | No | Yes |
| DeepSeek | No | No | Yes |
| Meta AI | No | No | Yes |
| Tracked prompts included | Not published - custom | 150–2,000 credits/mo | No hard limit on any plan |
| Samples per prompt configurable | Not published | Not published | Yes |
| Run cadence options | Not published | Daily, weekly, monthly | Multiple times a day, weekly, monthly, and on-demand |
| On-demand run now | Not published | Yes | Yes |
| Instant one-off check | No | Yes - free web tools | Yes |
| Prompt manager | Yes - vendor-assisted setup | Yes | Yes |
| Branded vs non-branded classification | Yes | Not published | Yes |
| Prompt categories and topics | Yes - topics, personas, regions | Partial - grouped by report and location | Yes |
| Per-prompt model selection | Not published | No - set per report | Yes |
| Brand name variant support | Yes - brands and sub-brands | Partial - alias detection, no variant config | Yes - secondary brand terms |
| Brand multi-domain support | Yes - uncapped | Not published | Yes - secondary owned domains |
| Suggested prompts from Google Search Console | No | Yes - from GSC and GA4 data | Yes - real GSC questions |
| Suggested prompts from competitor gaps | Partial - topic suggestions | Yes | Yes |
| Perplexity | Yes | Yes | Yes |
| Scoring & analysis | |||
| Mention detection | Yes | Yes | Yes |
| Citation detection | Yes - domain and page level | Yes | Yes - domain and page level |
| Sentiment scoring | Yes | Yes | Yes |
| Average position / rank | Yes | Yes - per prompt, per engine | Yes |
| Share of Voice | Yes | Yes | Yes |
| Share of Mentions | Yes - 0–100 visibility score | Yes - mention counts vs competitors | Yes |
| Share of Citations | Partial - source influence share | Yes | Yes |
| Narrative drift detection | Partial - sentiment and bias score | Partial - perception scores over time | Yes - scored against a brand truth profile |
| Feature-parity / accuracy scoring | No - no ground-truth check | Yes - answers checked against your brand facts | Yes |
| Untracked brand extraction | Partial - competitor ranking tables | Yes - detected brands auto-categorized | Yes - with sentiment and average rank |
| Cited source categorization | Yes - media, social, review, partner | Yes - competitor, publisher, alias, platform | Yes - 8 source types |
| Topic-level breakdown | Yes | Partial - per prompt, not per topic | Yes |
| Engine-level breakdown | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes - or promote any brand seen in results |
| Competitors included | Not published | Not published | 15 |
| Visibility gap analysis | Yes - category coverage map | Yes | Yes |
| ChatGPT fan-out capture | Not published | Not published | Yes |
| AI Mode grounding queries capture | No | Not published | Yes - the live grounding searches |
| Bing Index probe | No | No | Yes |
| AI crawler access check | Yes - robots plus server logs | Yes - robots.txt and AI bot access | Yes - retrieval, live fetch and training |
| Reporting & exports | |||
| Executive dashboard | Yes - cross-brand and region | Yes - drag-and-drop widgets | Yes |
| AI-written narrative summary | Partial - priority insight cards | Yes | Yes |
| Data export | Not published | Yes - PDF, CSV, PPTX | Yes - CSV |
| Branded PDF report | No | Yes - $149+ | Yes |
| Scheduled email reports | Not published | Yes | Yes - paid, per-user opt-in |
| Action log with export | No | Partial - task board; agent audit trail | Yes - CSV on paid managed plans |
| Historical data retention | Not published | Not published | No cap - stored on device,. Paid plans offer 400 day backup on-cloud; audio analytics 180–365 days |
| Taking action (the AEO loop) | |||
| Covers full loop: track → fix → verify → deploy | No - no fix or deploy step | Partial - deploy is WordPress or hosted blog only | Yes |
| Page-level AEO audit | No - site-level health score | Yes | Yes |
| Scored categories | 0 per page; 4 site-level issue types | 5 | 9 |
| Retrieval-readiness scoring | No | Partial - AI-readiness score in page audit | Yes - deterministic dense retrieval |
| Evidence tiers on recommendations | No - priority ranking only | No - impact and effort labels | Yes - proven, directional, best-practice |
| Element-level rewrite suggestions | No - structure and tone scoring | Partial - inline rewrites in own drafts | Yes - element, character budget, before and after |
| Second-model QA pass | No | Not published | Yes - pass, revised or needs human review |
| Static crawler-view snapshot | No | No | Yes - full-page screenshot, JavaScript off |
| Audit input sources | Site crawl and server logs | Live URL, robots.txt, sitemap | Live URL, pasted text, file, WordPress, Webflow, Grav |
| Baseline vs verification re-runs | Partial - issues-over-time chart | Yes - run history with comparisons | Yes - compares against the baseline |
| Recommendation status tracking | Not published | Yes - task board with statuses | Yes - planned, staged, completed |
| Visibility data sets page priority | Yes | Partial - sets content topics, not page order | Yes - defend, recover, convert, earn |
| Search Console sets page priority | No | Partial - GSC feeds prompts, not page priority | Yes - protect, balanced or expand |
| Branded audit PDF | n/a - no AI page audit | Yes - $149+ | Yes |
| CMS integration & publishing | |||
| WordPress | No | Yes - one-click publish | Yes - official plugin, production and staging |
| Webflow | No | No - listed as coming soon | Yes - OAuth MCP, pages and collection items |
| Framer | No | No | On roadmap |
| Grav | No | No | Yes - official plugin |
| Shopify | No - retailer listings read only | No | On roadmap |
| Surgical element-level edits to live page | No | No - publishes whole articles | Yes |
| Preview before applying | No | Partial - editor preview before publish | Yes |
| Staging environment support | No | No | Yes - WordPress, with promote to production |
| One-click rollback | No | No | Yes - WordPress |
| Patch history per site | No | No - draft versions only | Yes - WordPress |
| Visual placement picker | No | No | Yes - pick the spot on the rendered page |
| Push Schema JSON-LD into page | No | Yes - with published article | Yes - FAQPage schema |
| Publish approval gate | n/a - never publishes | Yes - $299 | Yes - always, including scheduled runs |
| Agentic capability | |||
| Truly agentic (agent chooses its own steps) | No | Yes - 50+ tools, chains steps | Yes - plans and executes against the live web |
| Fixed-workflow automation only | No workflow builder either | No - agent picks its own path | No - workflows exist alongside the agent |
| Agents can run on local model at zero cost | No | No - BYOK bills your OpenAI account | Yes |
| Multi-agent panel | No | No | Yes - two extra agents, paid plans |
| Live browser view | No | No | Yes |
| Take control mid-run | No | Partial - confirmation stops before writes | Yes |
| Steer agent while running | No | Not published | Yes - talk to any agent mid-job |
| Background execution | No | Not published | Yes - with notify on completion |
| Approval gate before real-world actions | n/a - takes no actions | Yes | Yes |
| Long-running deep work jobs | No | Not published | Yes |
| Scheduled agent jobs | No | Partial - agent sets report schedules | Yes - daily, weekdays, weekly, monthly |
| Agent produces saved artifacts | No | Yes - articles, reports, tasks | Yes - briefs, drafts, FAQs, audits |
| Evidence capture | Partial - stored AI answers | Partial - tool-run audit trail | Yes - screenshots and captured proof |
| Searchable job history | No | Partial - audit trail; search not published | Yes |
| Chat & assistant | |||
| Agentic chat with mid-answer tool calls | No | Yes | Yes |
| Model picker per conversation | No | Partial - model choice only with own key | Yes |
| LLM models available | n/a | Not published - OpenAI only | 27 hosted + 3 local; any model on BYOK |
| Chat memory across conversations | No | Yes - account or per brand | Yes - semantic search over past chats |
| Live web search | No | Yes | Yes |
| Fetch and read URLs | Partial - crawls your own domains | Partial - audits a URL you enter | Yes |
| Semantic search over your own site | No | No | Yes - on-device index |
| Topic coverage check | Partial - category coverage map | Yes - knowledge and prompt gaps | Yes - covered, partial or not covered |
| File attachments | No | Not published | Yes - txt, md, doc, docx, pdf, images |
| In-app screenshot capture | No | No | Yes - screen or window, with crop |
| Custom specialists with own tool access | No | No | Yes - plus 6 presets |
| Image generation | No | Yes - article images | Yes |
| Content generation | |||
| Research-backed briefs | Partial - topic and structure guidance | Yes - live web research before drafting | Yes |
| Live SERP / PAA research | No | Partial - top-ranking pages, no PAA | Yes - plus related searches and AI search snapshots |
| Full draft generation | Not published - direction, not drafts | Yes - 1,500–3,000 words | Yes |
| Brand voice grounding | No | Partial - tone stored as agent memory | Yes |
| Brand truth profile | Partial - brand facts and bias score | Yes - configured brand facts | Yes |
| Internal linking placement | No | Yes | Yes |
| Featured image generation | No | Yes | Yes |
| FAQ generation with schema export | No | Yes | Yes - HTML and JSON-LD |
| Key points extraction | No | Not published | Yes - pushable into the live pag |
| AI-tell removal pass | No | No | Yes - paid, toggleable |
| Artifact library | No | Yes - content list and calendar | Yes |
| Export formats | Not published | PDF, CSV, PPTX | Markdown, HTML, DOCX, PDF, TXT |
| Revise artifacts in place | No | Yes - inline edits with undo | Yes |
| Deploy directly to CMS | No | Yes - WordPress or hosted blog | Yes |
| Content repurposing / audio | |||
| Turn any page into audio | No | No | Yes - URL, pasted text or file |
| Two-voice conversation format | No | No | Yes |
| Voices | 0 | 0 | 30 |
| Languages | 0 | 0 | 24 |
| Length options | n/a | n/a | Short, standard, deep dive |
| Embeddable audio player | No | No | Yes |
| Player theming and layout | No | No | Yes - theme, layout, accent, title, transcript |
| White-label audio attribution | No | No | Yes - agency plans |
| Attribution backlink to agency | No | No | Yes - real link in page HTML |
| Listening analytics | No | No | Yes - plays, completion, listen time |
| BYOK audio generation | No | No | Yes |
| Site crawl & monitoring | |||
| Automatic site discovery | Yes - multi-domain | Partial - sitemap and robots checks only | Yes |
| Scheduled full-site crawl | Yes - plus AI bot logs | No - page-by-page audits | Yes - weekly or on demand |
| Monitored page management | Partial - domain level | Partial - own published articles only | Yes |
| Batched change digests | No | No | Yes |
| On-device semantic index | No | No | Yes |
| Page freshness tracking | Partial - crawl frequency | Partial - refresh reminders on own articles | Yes |
| Entity & knowledge graph | |||
| Site-wide entity graph | No | No | Yes |
| Inferred relationships | No | No | Yes |
| Salience scoring | No | No | Yes |
| Graph readable by AI agent | No | No | Yes |
| Graph export | No | No | Yes - CSV and PDF |
| Automation & workflows | |||
| Visibility-threshold triggers | Not published | Partial - alerts on shifts, no actions | Yes - mentions or citations, all or one topic |
| Pre-built recovery recipe | No | No | Yes - detect, locate, audit, stage a fix |
| Conditional branching | No | No | Partial - branches on whether a matching page exists |
| Scheduled content cadence | No | Yes - schedule-to-publish | Yes - daily to monthly |
| Workflow reports | No | No | Yes - posted to the inbox |
| Alerts & inbox | |||
| Unified project inbox | Partial - recommendations panel | Partial - cross-brand reviews inbox, $299 | Yes |
| Native OS notifications | No | No | Yes - Windows and macOS |
| Customized notifications with severity thresholds | Partial - priority labels only | Partial - priorities, no custom thresholds | Yes - per project |
| Email digest | Not published | Yes - scheduled report emails | Yes |
| Teams & workspaces | |||
| Seats included | Not published | 0 on $49; 2 / 10 / 25 above | Unlimited on paid managed; 10 BYOK Premium, 25 BYOK Agency |
| Cost per additional seat | Not published | Not published | $0 on paid managed plans, +$7 per seat for BYOK plans |
| Shared allowance across team | n/a - no metered allowance | Yes - account credit pool | Yes |
| Per-member usage visibility | Not published | Not published | Yes |
| Multi-project workspaces | Yes - brands and regions | Yes - separate brands | Yes |
| Projects included | Custom | 10–1,000 brands by tier | 1 free, 3–10 managed, 25–unlimited agency; +$10 each |
| Archive and restore projects | Not published | Not published | Yes |
| Per-project API keys | Not published | Yes - scoped per-brand keys | Yes - rotatable |
| SSO / SAML | Not published | Not published | Roadmap |
| Agency & white-label | |||
| White-label PDF reports | No | Yes - $149+ | Yes - visibility report and audit |
| Custom logo, color and link | No | Yes - logo, colors, sender, footer | Yes |
| White-label audio player | No | No | Yes - custom attribution text and link |
| Client-facing backlink | No | No | Yes |
| Dedicated agency tier | No - co-sell partner program | Yes - $149 and $299 | Yes - four tiers |
| Client sub-accounts | Partial - multi-brand workspaces | Yes - magic-link portal, $299 | No - clients are projects, no client logins |
| Integrations | |||
| Google Search Console | Not published | Yes | Yes - OAuth, credentials stay on device |
| Google Analytics | Not published | Yes - GA4 | Roadmap |
| MCP connector support | No | Yes - hosted server, OAuth | Partial - Webflow connects over MCP |
| Public API | Not published | Yes - all paid plans | No - project keys for own plugins only |
| Slack | No | No | No |
| Zapier | No | No - via API and webhooks | No |
| Custom connection support | Partial - server log ingestion | Partial - webhooks plus request by email | Yes - request a connection, paid plans |
| Platform & support | |||
| UI languages | 1 (English); tracks many | 1 (English); 50+ prompt languages | 6 |
| Troubleshooting and recovery tools | No | No | Yes |
| In-app help agent | No | Yes - agent dock | Yes |
| Done-for-you service available | Yes - assigned AI strategist | Yes - managed service, book a call | Yes |
| Team | |||
| Founders have SEO backgrounds | No. Founder Imri Marcus, is a serial entrepreneur with prior exits in media and AI. | Yes. | Yes. Founder Sam Morris has 15+ years in SEO and software engineering. |
Which one to pick
BrandLight fits enterprise teams that need SOC 2 Type II certification, multi-brand workspaces, and vendor-led support. Its pricing requires a demo, and its enterprise terms suit buyers who prefer a custom contract. RankPrompt fits browser-based teams that want a public API, GA4 integration, client sub-accounts, or a hosted tool with WordPress publishing.
Hi, Moose fits small and mid-sized businesses and agencies that need to track, improve, verify, and publish work in one product. It includes a free-forever plan with no card required. Every plan also supports unlimited local daily visibility runs across five engines. Paid plans start at $39 per month with BYOK, and users can run local models with no AI cost to Hi, Moose.
The desktop app keeps its database on the user’s device and supports local backups, CSV, PDF, and DOCX exports. Hi, Moose tracks 10 engines, including Bing Copilot, DeepSeek, and Meta AI. It also captures Google AI Mode grounding queries and ChatGPT fan-out results, which helps teams see the searches and sources behind an AI answer.
Tracking only shows the problem. Hi, Moose also audits pages across nine scored categories, labels recommendations as proven, directional, or best-practice, and compares verification runs against a baseline. Teams can stage element-level changes for WordPress, preview them, approve publication, and roll them back if needed. Webflow and Grav integrations add more publishing options than either competitor offers today.
For agencies, Hi, Moose adds white-label reports, white-label audio players, agency attribution links, and four agency tiers. For teams that want private local storage, flexible AI costs, broad engine tracking, and an approval-led path from finding an issue to fixing it, Hi, Moose provides the wider workflow at published prices.
Sources and research date
Researched August 2026
Every value comes from vendor pricing pages, public docs or a live account. Where a vendor does not publish a number, the cell says not published instead of an estimate. Plans change often. If a row is wrong, tell us and we will date the correction.
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